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@londonmidland.com
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Diane Mitchell is listed as Marketing Professional based in West Midlands, England, United Kingdom. AeroLeads shows a work email signal at londonmidland.com and a matched LinkedIn profile for Diane Mitchell.
Diane Mitchell previously worked as Marketing Manager at London Midland and Senior Marketing Manager at National Express Group - Central Trains. Diane Mitchell holds Bsc (Hons) Class 2(I), Business Administration And French from Aston University.
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A self-motivated and enthusiastic marketing professional with significant experience of managing mass market and specialist brands within the tourism, leisure and transport sector. Graduate in Business and French with proven analytical, creative and communication skills, I enjoy challenging environments, taking responsibility and driving results through revenue generation and improving customer experience.Specialties: Marketing strategy, brand identity development, campaign planning and management (both on and offline), media channel selection, direct marketing, team development.
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Led strategy to develop and implement a new brand identity for train fleets, stations and offices. Project managed an award-winning campaign to launch a new train service utilising highly targeted online and offline media. Introduced corporate identity guidelines for internal and external communications. Developed marketing strategies to increase passenger numbers and revenue across the network.
Created and implemented marketing strategies to generate sustained volume growth in leisure travel utilising online and offline media and introducing direct marketing methodology. Managed marketing team and relationships with creative, media buying and crm agencies.
Created an award winning city guide campaign working in partnership with destination marketing organisations across the region. Developed and implemented additional campaign activity to increase revenue generated from leisure travel and specifically from the over 50s market. Also devised and project managed the launch of a new flagship brand.
Responsible for developing marketing plans to grow core business including advertising campaigns, sales promotions and retail trade activity. Played key role in design and launch of website and online retail facility. Project managed development of new flagship brand linking towns and cities to major airports.
Managed all aspects of the marketing mix for the Skytours Winter Sun programme including product development, brochure design and production, advertising and the creation of point of sale materials.
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Diane Mitchell is listed as Marketing Professional.
AeroLeads has found 1 work email signal at @londonmidland.com for Diane Mitchell.
Diane Mitchell is based in West Midlands, England, United Kingdom.
Diane Mitchell has worked for London Midland, National Express Group - Central Trains, National Express Coach Division, and Tui Uk.
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Diane Mitchell holds Bsc (Hons) Class 2(I), Business Administration And French from Aston University.
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