Diane Pryor's Location
Rochester, New York, United States, United States
Diane Pryor's Contact Details
Diane Pryor work email
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Diane Pryor personal email
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Diane Pryor phone numbers
About Diane Pryor
Diversified, career-minded, self-motivated marketing professional who embraces the challenges of the ever-changing business and marketing objectives.
Diane Pryor's Current Company Details
Senior Marketing Manager
Diane Pryor Work Experience Details
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Customer Campaign And ResponsePrivate Contractor Jul 2010 - Apr 2012Rochester, Ny* Matchback response analysis* Brand marketing strategy * Campaign strategy planning * Campaign analysis* Retail promotional direct and email strategy
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Sr. Direct Marketing And Email ManagerSynergy Business Management Mar 2008 - Jun 2010Salamanca, NyDirected, managed and maintained successful direct marketing programs for consumer business • Created budget and forecasting yearly business plans for all direct marketing and e-marketing efforts – response rates, ROI, execution dates, testing expectation figures – overall performance • Created contact strategy, expansion strategies and execution of promotional offers, promotional testing, newproduct introductions • Introduced a CRM platform for customer understanding and segmentation testing, Increased sales 5% within the 1st quarter. Giving upper management a big picture of their customers buying habits• Successfully lowered direct mail cost by 4.5% (piece size and weight) while increasing response rates up to 9% for 2 years• Data hygiene / data integrity -- reporting and marketing relationship with IT, call center and warehouse• Exceeded employee bonus program – ensuring a 150% plus bonus payback • Forecasted and executed Weekly / Bi Month / Monthly circulation plans for direct mail and email marketing programs• Worked alongside with printer, and list management venders on print and list schedules and materials• 60K Bi Month & Monthly re-occurring customer base – 200K file size for retention mailings Business closed due to the passing of the P.A.C.T Act (cigarette sales no longer able to ship via USPS)
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Director Of Catalog & Email MarketingHanover Direct Sep 2003 - Jan 2008Weehawken, NjDirected, managed and maintained two successful Catalogs and Email programs - The Company Store and Company • Increased Catalogs sales by 3.5 to 7% for Bonus plan - 3 years in a row, by creating innovated CRM testing, ad-hoc analysis reports and forecasting strategy• Developed marketing communication plans along with annual marketing budget and forecasting business plan for all direct marketing and email efforts – showing, response rates, ROI, execution dates and testing expected response • Performed and presented Marketing analysis on mailing results, marketing and test promotions with P&L and Breakeven• Provided financial reporting which included, forecasting, budget planning, contribution/book, sales/book, response, breakeven and P&L by book • Beta tested a new Experian segmentation and Merge / purge platform –flaws documented for Experian for improvements• Implemented a new, credit card loyalty program List management - budget, order execution, approval and directing price negotiations• Performed, created and presented daily, weekly, monthly campaign analysis• Managed and maintained marketing cooperative databases, list management, and print schedule details• Project leader over design and implementation of a multi-channel measuring tool for response analysis• Managed a staff 5 - 2 Circulation Managers, 1 Jr Analyst, 1 Sr Analyst Hanover Direct in 2008 had a wave of layoffs as a result of a new business plan -
Sr. Manager – Catalog Marketing And Database MarketingSporting Dog Specialties / Petsmart Direct Jun 1990 - Aug 2003Brockport, NyManaged and maintained a highly successful catalog marketing CRM strategy. Managed database integrity and hygiene, as well as, coordinating database platforms and development for and new business acquisitions. • Enhanced monthly catalog sales with detailed segmentation analysis and marketing strategies, list prospecting, co-ops and data mining • In 6 years’ company expanded from 50 employees to 550, adding 80K sq. ft. to facility • Grew sales by millions year over year (owner retired and sold the business to PetSmart)• Project manager in auditing, managing and utilizing a new syndicated 6+ million database platform with Experian Data Research in 2001 (after Y2K)• Evaluated system needs and recommended solutions for expected and targeted growth, advanced marketing strategies (CRM), user-friendly screens, inventory control, merchandising, customer service, and data entry needs• Successfully improved and managed database profile, maintenance, hygiene and integrity• implementation of two business acquisitions; i.e. inventory, sku’s, purchase orders, customer profile history and customer order history by creating ad-hoc query reports• Produced reports and spreadsheets for senior management based on their needs to learn and improve work flow• Taught IBM AS400 query to “ALL” department managers, which increased productivity dramatically giving them the ability to create their own ad-hoc reporting and spreadsheets. As well as heightening their insight to the data they could manipulate to improve their own business plans and goals• Managed a team to set up and control of database file data; new item profiles, UPC codes/ Bar codes, vendor information, Source codes, marketing codes. Reduced catalogs creative and merchandising copy/text errors by implementing detailed and accuracy procedures within a fast-paced multi catalog business environment Business sold to PetSmart – closing the Brockport facility a few years later
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Sr. Production Control CoordinatorKayex Corporation Apr 1983 - Aug 1989Managed and maintained - build schedules, inventory and receiving Pulled, monitored, evaluated, and expedited build schedules for Crystal growing furnace assembly areas to adhere to production deadlines and schedules Prioritized warehouse facility daily performance commitments (stockroom – welding – inspection - receiving) Controlled the receiving, quality control, identify of parts and implemented appropriate part sku / locations Managed and controlled strategies for production build schedules, material requirements, inventory levels and shop floor of incoming parts Managed stockroom inventory control and cycle counts Developed and implemented detailed reports on vendor and parts quality to ensure inventory and production deadlines are met Back up to Purchasing and Expediting Manager Back up to Systems Operator
Diane Pryor Skills
Customer Retention
Vendor Relations
Response Analysis
Segmentation
Customer Acquisition
Direct Marketing
Database Marketing
Budgeting
Forecasting
Circulation
Performance Analysis
Product Launch
Strategic Planning
Market Planning
Excel 2007
Data Mining
Promotion Planning
Circulation Management And Planning
Catalog Marketing
Email Management
Predictive Modeling
As400
Loyalty Programs
Crm Marketing
Diane Pryor Education Details
Frequently Asked Questions about Diane Pryor
What is Diane Pryor's role at the current company?
Diane Pryor's current role is Senior Marketing Manager.
What is Diane Pryor's email address?
Diane Pryor's email address is be****@****ibm.net
What is Diane Pryor's direct phone number?
Diane Pryor's direct phone number is +158588*****
What schools did Diane Pryor attend?
Diane Pryor attended State University Of New York College At Brockport.
What skills is Diane Pryor known for?
Diane Pryor has skills like Customer Retention, Vendor Relations, Response Analysis, Segmentation, Customer Acquisition, Direct Marketing, Database Marketing, Budgeting, Forecasting, Circulation, Performance Analysis, Product Launch.
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1lcoc.com -
Diane Pryor
Weehawken, Nj1hanoverdirect.com2 +120186XXXXX
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Diane Pryor
Executive Assistant To The President At The Lincoln Chamber Of CommerceLincoln, Nebraska Metropolitan Area -
Diane Bashor
Mission, Ks2fmextension.com, fmextension.com1 +191338XXXXX
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