Diane Rogers Email and Phone Number

Established and ran all aspects of an independently owned small business. Annual revenues reached $800k per year. Built business from the ground up using strong marketing strategies including lead generation, customer relationship management, predictive analytics, and social media outreach. Increased profitability by using data analytics in all purchasing and buying decisions. Responsibilities included all forecasting, purchasing, P&L analysis, web design, advertising, social media, business analysis, hiring, staff management, merchandising, market research, customer service, public relations and sales.

Led Product Management and Marketing Teams for entire product line (Flash, Director, Generator, Freehand, Dreamweaver and Fireworks) Initiative: Set and achieved aggressive, measurable targets for annual product release.Strategy: Communications expert in optimizing sales through worldwide and domestic marketing Navigated and successfully collaborated with cross functional teams in fast paced, high pressure environments. Authored and delivered on 100s of marketing plans, product requirement documents and positioning statements.Productivity: Generated sales leads and increased market awareness by building creative platforms and worldwide marketing campaigns for over 30 major products and small business launches. Wrote core messages, marketing communication plans, product positioning, branding, tag lines, advertising, web launch, web content, press tours, social media, seminars, product tours, fact sheets, white papers, sales guides, reviewer’s guides, corporate brochures, collateral, packaging and multimedia product demos.Visionary: Planned and launched new product lines, categories, market segments and business opportunities. Established Shockwave.com, award winning web entertainment and game site. Performed as acting General Manager, built team from original 3 contributors, determined site content/design, negotiated contributors, helped develop ecommerce flow, business model, backend system, database and reporting infrastructure. Received Board of Directors approval for funding and direction of new businessResults: Repeatedly surpassed annual revenue goals in excess of $100 millionResponsibility: Multiple product line and divisional P&L responsibility. Defined business plans and strategy for product direction ran ROI analysis through pro forma P&L.Outgoing: Recognized worldwide as a dynamic public speaker and savvy public relations expert.

Managed both Product Management and Product Marketing for the companies top revenue generating products. (Delphi and C++)Promoted from QA engineer to R&D engineer then moved over to business development, marketing and senior product management.Conducted extensive industry, focus group, target customer and financial analysis to identify profitable new market segments. Created and launched products to these markets.Created concepts and content for advertising campaigns and web launches. Designed and wrote fact sheets, product positioning, white papers, sales guides.