 Development and implementation of programs focused on positioning the company brand as a visionary leader in health care coordination, innovation and technology.  Drive volume and grow market share using strategy developed through data generation and analysis.  Manage agency relations, vendors and project managers for media buying, advertising, campaign placement, SEM and editorial oversight of hospital marketing and public relations efforts, ensuring delivery of the correct message to the intended audience in the most effective medium at the appropriate time and location.  Hire, train and manage effective teams and multiple departments including Marketing, Physician Relations, Volunteers, Senior Advantage, Customer Service, Business Development and Process Improvement at Davis Hospital.  Creation of annual marketing plans, roadmaps, goals and budgets, assuring hospital marketing goals align with parent company’s strategy.  Monitor and assess ROI on marketing initiatives for increased company profit. Adjust to enhance performance as needed.  Sponsorship administration, partner management and venue coordination.  Small to large scale event planning including first aid clinics, fairs, multi-day and high attendance events.  Day to day business management responsibilities including budgeting, ROI tracking, team building and management, A/P, vendor relations, patient and customer service, department administration & meetings, strategic planning, social media posting, calendar creation and monitoring.  Comprehensive campaign development, create headlines and content for websites, digital and social media. Writing and editing copy for brochures, manuals, presentations, reports, ads, radio scripts, articles and press releases.

 Executive in charge, responsible for all Chamber day to day functions, duties and responsibilities.  Facilitated business development, membership growth, sales, fund raising, business and community relations.  Leadership of and responsibility for legislative, government, economic development, transportation, planning, board and executive meetings.  Hiring, training and management of five member staff, financial responsibilities including budget, collections, A/R, A/P and monthly reporting.  Management and oversight of Davis Cable 17, consisting of selling memberships, sponsorships and program underwriting, overseeing and coordination of production, attending to client needs, abiding by federal guidelines.

 Management of the Northern Utah territory, geographically consisting of area from Centerville to Richmond. Responsible for billboard advertising sales, cultivating new clients, generation and lead conversion, customer relations, price negotiation, contract management, design consultation, creative production, vinyl installation and rotation scheduling.

 Responsible for selling creative advertising, marketing, copywriting, graphic design and illustration to clients in the Davis County area.  Established a sales territory, created brochures and sales material, developed lead reporting and tracking tools for sales management.