Consistently exceeded sales objective in beverage category for 25 franchisees with a total of 510 Sonic Drive-Ins located in Sonics' heartland. Portfolio = 2M+gallons Annualized sales of $22M+ Managed $650,000 operating fund to drive sales with customer.Cultivated and created "best in class" relationships with top focus level-C franchisees and corporate field teams. Gained access to planning meetings through-out year allowing delivery of plan eight out of ten years. Effectively managed test market for exclusive equipment package valued over 50 million dollars package was approved and rolled nationwide in 2010.Attained support for National/Local Coca-Cola programs through business reviews with high level contacts gaining approval as only outsider to present at Sonics top 7 board and coop meetings semi-annually for coop wide implementation.Launched and developed a marketing program supporting key product roll-out of Coke Zero. Coke Zero became 2nd best selling new brand with increased sales of 7% and moved consumer purchase from small to large.Led project team in identifying gaps with customer regarding their consumer experience. Developed a National employee program reinforcing and rewarding key behaviors providing outstanding consumer service thus increasing sales and profits with repeat visits.Provided coaching and insight on customer to cross functional team to improve handling of customer issues and requests. Resulted in year after year customer satisfaction rating of 4.5 or above on a scale of 5. Identified and influenced customer concern customer on new product launch, gained opportunity to break into a new category within the industry.Actively analyzed market trends, volume, gaps, opportunities, and developed contingency plans to deliver and exceed annual plans.

Managed the total beverage category and relationship for a key regional account in Houston, Landry's Seafood Restaurant.Successfully negotiated first 5 year agreement with Landry's, CEO. Prior to the negotiation the longest agreement was 3 years.Led cross functional team to develop and execute programs that delivered value through measurable business results which grew their business by an average of 3% annuallyImplemented a nationwide service program reducing service expense to the Coca-Cola system by 11%.

Managed various local and regional accounts in Houston such as James Coney Island, Casa Ole', Roman Delight, Hartz Chicken, and E-Z Serve C&PImplemented consumer marketing initiatives to optimize volume, share, and incremental profit objectives, grew business annually 4% Successfully negotiated five, 7- year agreements locking in costs.2 out of 3 years exceeded the high competency standards of CompanySuccessfully trained replacements ensuring their success with customer base resulting in no loss of business or clients.

Managed wholesale and retail accounts, Fleming Foods and Randall/Tom Thumb.Negotiated competitive quarterly contracts for ad and merchandising support shutting out competition. Consistently exceeded quarterly sales goals by +3%Launched new products, gained distribution, along with product placement at store level gaining discontinuation of competitive products.Developed chain wide promotions utilizing and managing outside agency for creative and promotions. Gained incremental displays and sales without additional costs.Managed and trained retail merchandisers which resulted in increased displays and facings at store level.Winner of SAC (Sales Advisory Council) awarded to only top 2% in nation for outstanding sales and accomplishments