From 2010 - 2022, I served as the in-house marketing directors for Austin Gastroenterology (2017-2022) and Urology Austin (2010-2016). Today, I provide marketing consulting and support services for companies who want/need to do more with their marketing efforts but lack the internal bandwidth, knowledge, or resources to make it happen.During my 10+ years marketing large specialty practices, I developed two comprehensive marketing departments from the ground up, and I've accumulated a wealth of knowledge and experience from creating and managing marketing campaigns that include Referring Physician Outreach, Direct to Consumer Advertising, Digital Ad Campaign Management, Social Media, Reputation Management, SEO, Public Relations, Community Outreach, Photography, Video Production, and Special Events. I am a born networker and credit much of my success to my valued relationships with my counterparts and leadership in other medical practices and hospitals, and my contacts in the vendor community that service the healthcare industry. I am always exploring the latest in marketing innovation and automation, and this pursuit continually challenges me to develop new sets of skills to reach an ever changing audience of consumers. Currently my passion in this regard is digging deep into my clients' businesses and helping them develop their own in-house marketing capabilities to meet their short and long-term business objectives.Prior to my career in healthcare marketing, I spent 15 years selling software and IT consulting services in both the public and private sector. This is where I developed a strong affinity for start-up organizations and a love for utilizing innovative technologies, both of which have been critical to launching successful marketing programs.
Deep Dive Marketing
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Founder Of Deep Dive MarketingDeep Dive Marketing Apr 2022 - PresentAustin, Texas, United StatesUtilizing 12 years spent building full service marketing departments from the ground up for two companies, I now help small to medium sized businesses make smart marketing decisions that maximize their budget and bandwidth to reach new customers, patients, and referral sources, and to communicate with their existing ones.
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Director Of MarketingAustin Gastroenterology Pa Feb 2017 - Apr 2022Austin, Texas AreaI served as the Director of Marketing for Austin Gastroenterology, which is a 45 year old practice with 38 doctors, 18 clinics, 3 endoscopy centers, and multiple ancillary services. AG had been a privately held practice for its first 43 years, and later joined a national GI group called GI Alliance in 2021, during my tenure leading the marketing department. Prior to my joining the practice, Austin Gastro never had an in-house marketing department. In this role I developed and rolled out a marketing campaign that included Referring Physician Outreach, Direct to Consumer Advertising, Digital Ad Campaigns, Online Reputation Management, Social Media, Public Relations and Community Outreach. After working for Austin Gastro for 5 years, I'm proud to say that AG was among the first clients of Deep Dive Marketing, the freelance marketing company I founded in 2022. -
Physician LiaisonAustin Cancer Center Aug 2016 - Feb 2017Austin, Texas AreaResponsible for physician engagement for a locally owned, multidisciplinary cancer treatment center with 22 physicians in 13 offices located throughout Austin and its surrounding communities. My primary focus is to raise awareness about our physicians in the medical community, and to establish and strengthen relationships between our medical team and the referring physicians who send their patients to Austin Cancer Center for diagnosis, treatment and management of their disease. -
Marketing And Physician RelationsUrology Austin Mar 2010 - Jul 2016Austin, Texas AreaServed as the sole physician relations and marketing manager for the largest urology practice in Central Texas with 20 providers and 14 locations in the greater Austin area. In this role, I increased new patient volume by 35%. My responsibilities included marketing new physicians and service lines, calling on more than 1,000 primary care and OBGYN physicians to increase referrals into our practice. I was also responsible for managing the marketing budget and outside vendors for social media, web content development, SEO, SEM, public relations, earned media, community relations, and the development of collateral material to promote the practice, our physicians, our service lines and events. Responsibilities also included managing the website, marketing collateral and promotional items for our uniquely-branded radiation center, The Austin Center for Radiation Oncology.
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Director Of SalesNetstrategies & Management, Inc. Jun 2009 - Sep 2009Professional Internet Technology Service CompanyWe provide web application development, advanced hosting services, network & internet security services, and professional consulting services. -
Sales RepresentativeColumn Technologies Nov 2008 - Jun 2009Selling IT Infrastructure and Business Service Management solutions to public and private sector businesses in Austin and surrounding areas. -
Regional DirectorIqm2 Jan 2007 - Nov 2008Selling Meeting Management software to enable Cities, Counties and State Agencies automate the creation of their agendas and minutes and to do video streaming of public meetings.
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Business Solutions RepresentativeSiemens 2005 - 2006Sold VOIP phone systems, call center software and identity management solutions for Siemens Communications' Public Sector group. -
Senior Account ExecutiveAccenture Feb 1999 - Jun 2005Served as part of one of Accenture's business process outsourcing units within Accenture's Government Practice. Marketing statewide voter registration software systems to Secretaries of State and State Elections Directors. Was part of a team responsible for selling $40M in new business after the 2000 Presidential Election ad the resulting Help America Vote Act. -
Internet Business AdvisorCitysearch 1996 - 1997Educating business owners about the power of internet marketing, and selling them web pages to promote their businesses online.
Diane Baker Stone Education Details
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School Of Journalism, Business And English
Frequently Asked Questions about Diane Baker Stone
What company does Diane Baker Stone work for?
Diane Baker Stone works for Deep Dive Marketing
What is Diane Baker Stone's role at the current company?
Diane Baker Stone's current role is Marketing and Communications Expert Specializing in Healthcare.
What schools did Diane Baker Stone attend?
Diane Baker Stone attended University Of Mississippi.
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