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Diane Cheung is listed as Founder at MELIOR & Co. CIC at MELIOR & Co. CIC, based in London, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Diane Cheung.
Diane Cheung previously worked as Founder at Melior & Co. Cic and Senior Marketing Manager at Honestbrew. Diane Cheung holds Bachelor Of Commerce (B.Com.), Marketing And Accounting, Distinction from University Of New South Wales.
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With a career spanning two continents and over 10 iconic and market leading food, drink and beauty brands across B2C and B2B, Diane's clout lies not in her vast and indepth experience across traditional and digital marketing disciplines, but in her intelligent and fresh approach to marketing. Fueled by her positive energy, entrepreneurial spirit and deep business acumen she is an inspiring, impact focused leader with a knack for making stories and telling them.An analytically minded creative thinker, responsible for iconic brands such as Red Bull, Stella Artois and Patak's she thrives in cultures that recognise and reward initiative, courage and ingenuity. Responsible for Brand and Customer Proposition, Social, PR, Creative, and Performance Marketing she is energised by disruptive B2C and B2B strategies, effortlessly integrating insights across social media, influencers, e-commerce, CRM and PR for 360 degree impact.A motivated self-starter who works well in large corporate and entrepreneurial start ups, she adapts easily to fast changing situations and a persuasive leader. Well versed in:* Holistic marketing strategy* Brand creation* Sticky content and ATL and BTL campaigns including PR and influencers* Team coaching, mentoring and leadership* New product development* Design, copywriting and UX.Diane also has working knowledge of indesign and illustrator, adwords, SEO, CMS management, coding, social media and creating impactful content. A seasoned keynote speaker and panellist, Diane leaves no stone unturned. A closet data miner, she's the best ally you could have on your team.
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London, England, United Kingdom
Since launch MELIOR’s biotech B2C cleaning products have created hundreds of hours of employment for people with disabilities with orders from Aberdeen in the north to the Isle of Wight in the south, Swansea in the west to Norfolk in the east. 9.7% ecommerce conversion rate. 18% reorder rate. Featured in The Times, The Independent and Stylist Magazine and.
London, England, United Kingdom
Developed pipeline of commercial partnership opportunities to drive income, brand awareness and long-term commercial growth. Delivered 12 x uplift in new customers via new acquisition campaigns. Improved ecommerce conversion rate by 11% via UX optimisation, technical and onsite SEO workstreams and new content strategy. Increased email revenue by 20% and.
London, England, United Kingdom
Drove strategic brand refresh to fuel brand love and deliver sustainable growth across 5 triyoga centres offering yoga, pilates and treatments. Led a team of 5 to deliver 360 degree campaigns including event and in-centre marketing, website, creative, PR, CRM and social media. Responsible for providing a clear path towards higher brand consideration.
London, United Kingdom
Responsible for Brand, Customer Proposition, Social, Consumer PR, Creative, and Performance Marketing. Established an accountable and performance driven B2C and B2B marketing centre of excellence - leading a team of 5.Famous for:- Co-founder of the BECO brand. Within 6 months the brand was listed Waitrose, Sainsburys, The Co-op and Boots. Driver behind.
As brand guardian I adapted and localized the global marketing strategy to develop Amira’s brand framework and regional entry strategy, including the creation of sub brands Amira Professional and Pashmina.Famous for:- B2C and B2B lead for Amira’s ambitious global launch (UK, US) as a premium brand into the commoditized basmati rice market. - Steering.
Famous for:- Fleshing out an insight based KPI based strategy to develop and drive understanding of the Brand Roadmap and governance process across the Trust
London, United Kingdom
Brand guardian and budget holder, accountable for brand sales. Famous for:- Growing Patak's, Westmill's most profitable brand +17% in Year 1 following two years of decline amongst independent ethnic restaurant, takeaways and consumers.- Triangulating market and consumer insight to deliver through the line initiatives including TV, PR partnerships, product.
Luton, United Kingdom
Famous for:- Reinvigorating consumer, customer and employee belief in Stella Artois via digital and word of mouth campaigns to reverse declining sales and profitability and to put it's reputation back on track.- Making Leffe the no. 1 Speciality Beer across the on and off trade via UX focused marketing campaigns and pack/promotional strategy after 6 months.
Chelmsford, United Kingdom
Famous for:- Managing multiple innovation and cost reduction projects to deliver multi pound benefits to the bottom line. My lasting legacy is 'Apple & Raspberry' whose launch delivered incremental +£17m profit to the business and still remains a popular seller.- Transitioning J20 from an on trade only brand to an ubiquitous brand now available in on.
St Albans, United Kingdom
Famous for:- NPD launches in Pesto and Pasta
Sydney, Australia
Famous for:- Heading up Red Bull's two national outreach programmes: Student Brand Managers and Mobile Energisers. Seamlessly weaving these assets into NPD launches, sports and cultural events.- Launching Sugar free and PET into the off trade in 3 short months.- Developing a partnership between Red Bull, Australian Fashion Week and aspiring fashion.
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Diane Cheung works for MELIOR & Co. CIC.
Diane Cheung is listed as Founder at MELIOR & Co. CIC at MELIOR & Co. CIC.
Diane Cheung is based in London, England, United Kingdom while working with MELIOR & Co. CIC.
Diane Cheung has worked for Melior & Co. Cic, Honestbrew, Triyoga Uk, Clarity & Co., and Amira Foods Uk.
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Diane Cheung holds Bachelor Of Commerce (B.Com.), Marketing And Accounting, Distinction from University Of New South Wales.
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