Diane Cheung Email & Phone Number

London, England, United Kingdom

Since launch MELIOR’s biotech B2C cleaning products have created hundreds of hours of employment for people with disabilities with orders from Aberdeen in the north to the Isle of Wight in the south, Swansea in the west to Norfolk in the east. 9.7% ecommerce conversion rate. 18% reorder rate. Featured in The Times, The Independent and Stylist Magazine and counts Fearne Cotton, Aisling Bea, Melissa Helmsley, Rose Gallagher as their biggest fans since day 1.

London, England, United Kingdom

Developed pipeline of commercial partnership opportunities to drive income, brand awareness and long-term commercial growth. Delivered 12 x uplift in new customers via new acquisition campaigns. Improved ecommerce conversion rate by 11% via UX optimisation, technical and onsite SEO workstreams and new content strategy. Increased email revenue by 20% and maintained 60%+ CTR via segmented lifecycle CRM strategy to improve lifetime value of the database, increase repurchase rates and reduce… Show more Developed pipeline of commercial partnership opportunities to drive income, brand awareness and long-term commercial growth. Delivered 12 x uplift in new customers via new acquisition campaigns. Improved ecommerce conversion rate by 11% via UX optimisation, technical and onsite SEO workstreams and new content strategy. Increased email revenue by 20% and maintained 60%+ CTR via segmented lifecycle CRM strategy to improve lifetime value of the database, increase repurchase rates and reduce attrition. Led wholesale restructure of paid social and google ads account, the former delivering new channel traffic on par with email. Show less

London, England, United Kingdom

Drove strategic brand refresh to fuel brand love and deliver sustainable growth across 5 triyoga centres offering yoga, pilates and treatments. Led a team of 5 to deliver 360 degree campaigns including event and in-centre marketing, website, creative, PR, CRM and social media. Responsible for providing a clear path towards higher brand consideration, better net promoter scores, higher engagement with over 150 teachers and 80 therapists, and customer growth through acquisition and retention… Show more Drove strategic brand refresh to fuel brand love and deliver sustainable growth across 5 triyoga centres offering yoga, pilates and treatments. Led a team of 5 to deliver 360 degree campaigns including event and in-centre marketing, website, creative, PR, CRM and social media. Responsible for providing a clear path towards higher brand consideration, better net promoter scores, higher engagement with over 150 teachers and 80 therapists, and customer growth through acquisition and retention. Famous for inspiring and empowering triyoga staff , giving them tools and guidance to create memorable on brand experiences. Contributed to 33% growth in site traffic in just 2 months. 58% growth in organic brand search from April to August 2021. Show less

London, United Kingdom

Responsible for Brand, Customer Proposition, Social, Consumer PR, Creative, and Performance Marketing. Established an accountable and performance driven B2C and B2B marketing centre of excellence - leading a team of 5.Famous for:- Co-founder of the BECO brand. Within 6 months the brand was listed Waitrose, Sainsburys, The Co-op and Boots. Driver behind always on brand communications including the award winning #StealOurStaff campaign, new product development, influencer and PR outreach,… Show more Responsible for Brand, Customer Proposition, Social, Consumer PR, Creative, and Performance Marketing. Established an accountable and performance driven B2C and B2B marketing centre of excellence - leading a team of 5.Famous for:- Co-founder of the BECO brand. Within 6 months the brand was listed Waitrose, Sainsburys, The Co-op and Boots. Driver behind always on brand communications including the award winning #StealOurStaff campaign, new product development, influencer and PR outreach, retailer and client marketing.- Transformed The Soap Co. from an e-commerce only brand into an award winning eco and plastic free bath and beauty brand, available in John Lewis & Partners, Selfridges, Fortnum & Mason. Driver behind ongoing product and packaging innovation, performance marketing, brand communications, PR and influencer outreach, B2B and B2C acquisition and retention.- Led organisational rebranding. Show less

As brand guardian I adapted and localized the global marketing strategy to develop Amira’s brand framework and regional entry strategy, including the creation of sub brands Amira Professional and Pashmina.Famous for:- B2C and B2B lead for Amira’s ambitious global launch (UK, US) as a premium brand into the commoditized basmati rice market. - Steering Amira, despite numerous headwinds to become the no. 1 brand in Morrisons World Foods and the no. 1 8kg brand in Tesco.- Used… Show more As brand guardian I adapted and localized the global marketing strategy to develop Amira’s brand framework and regional entry strategy, including the creation of sub brands Amira Professional and Pashmina.Famous for:- B2C and B2B lead for Amira’s ambitious global launch (UK, US) as a premium brand into the commoditized basmati rice market. - Steering Amira, despite numerous headwinds to become the no. 1 brand in Morrisons World Foods and the no. 1 8kg brand in Tesco.- Used performance marketing to efficiently optimise a portfolio of paid and earned engagement marketing campaigns across digital and traditional channels. Show less

Famous for:- Fleshing out an insight based KPI based strategy to develop and drive understanding of the Brand Roadmap and governance process across the Trust

London, United Kingdom

Brand guardian and budget holder, accountable for brand sales. Famous for:- Growing Patak's, Westmill's most profitable brand +17% in Year 1 following two years of decline amongst independent ethnic restaurant, takeaways and consumers.- Triangulating market and consumer insight to deliver through the line initiatives including TV, PR partnerships, product innovation and promotional activities to deliver 20% to 25% incremental volume.

Luton, United Kingdom

Famous for:- Reinvigorating consumer, customer and employee belief in Stella Artois via digital and word of mouth campaigns to reverse declining sales and profitability and to put it's reputation back on track.- Making Leffe the no. 1 Speciality Beer across the on and off trade via UX focused marketing campaigns and pack/promotional strategy after 6 months in the role.

Chelmsford, United Kingdom

Famous for:- Managing multiple innovation and cost reduction projects to deliver multi pound benefits to the bottom line. My lasting legacy is 'Apple & Raspberry' whose launch delivered incremental +£17m profit to the business and still remains a popular seller.- Transitioning J20 from an on trade only brand to an ubiquitous brand now available in on trade, grocery, convenience and catering.

St Albans, United Kingdom

Famous for:- NPD launches in Pesto and Pasta

Sydney, Australia

Famous for:- Heading up Red Bull's two national outreach programmes: Student Brand Managers and Mobile Energisers. Seamlessly weaving these assets into NPD launches, sports and cultural events.- Launching Sugar free and PET into the off trade in 3 short months.- Developing a partnership between Red Bull, Australian Fashion Week and aspiring fashion designers.