12 years of experience with product management in the biomedical and in vitro diagnostics area, innational and multinational companies (Brazil, LATAM and European operations).Extensive experience in the elaboration and execution of marketing planning, promotional materials and follow-up of the complete product cycle, sales and after-sales.Experience in customer service, relationship management and customer loyalty, distributors and service providers, always aiming at the development and increase of market share. Practice in market positioning strategies, such as: organization and participation in events and development of advertisements and articles for magazines, websites and vehicles in the sector.Personally, I am dynamic, proactive, objective and in constant search for continuous improvement, focused on delivery of quality results and excellent service and relationship.Specialities: Product Management, Microbiology, In Vitro Diagnostics, Scientific Advice, Business Management, Marketing, B2B, Customer Relation Management (CRM), Regulatory Affairs