Diane Buxton Email & Phone Number

Press kit development, social media strategy, event production and promotion, and local and national press placements. Clients include: Palmer Motorsports Park, On and On PR, Third Sector New England (Now TSNE MissionWorks), American Public Television, Capitol Square Business Association, FRONTLINE/WGBH, Public Radio International (PRI) and Public Radio Exchange (PRX), American Experience/WGBH, Harvard Business School Online, Metro North YMCA, Fair Foods, Inc., Watertown Cultural Council, and Innerspace Fine Arts.

Media consulting, including press kit development, online strategy and local and national press placements for fledgling racetrack. This is a great gig for me, as I was a member of the Corvettes of Massachusetts Car Club in my twenties and raced on circuits like New Hampshire Motor Speedway, Bridgehampton Race Circuit and Watkins Glen International.

Mass Ave. Arlington, Ma

Luv and Other Gifts occupied a prominent perch in the Capitol Square neighborhood of East Arlington for nearly four years. Luv specialized in showcasing the work of local and national artists and featured an eclectic mix of handmade and indie designs. In the four years Luv and Other Gifts was part of the Capitol Square neighborhood, we had a huge impact on the community. As a leading member of the Capitol Square Business Association, I worked closely with the other small businesses in East Arlington with the goal of making Capitol Square a one-stop-shopping destination through community engagement. To show our appreciation for our customers and to grow our presence as a shopping destination, the CSBA would host five annual community events which I would organize, promote and produce with the help of other business owners. These cultural events were directly responsible for the Mass Cultural Council designating Capitol Square part of the new Arlington Cultural District.At Luv we would also host our own community building activities such as fundraisers for local PTOs, food drives for local animal shelters, or book drives for More Than Words.

Greater Boston Area

National Senior Publicist of PBS public affairs series FRONTLINE, produced at WGBH Educational Foundation here in Boston. Team leader responsible for publicizing 18 hours of new programming per season, including development of turnkey press materials, talking points, press releases, promotional photography, marketing strategy, online advertising as well as securing media coverage in print, online, TV and radio. Outreach resulted in stories in new and traditional media outlets such as: The New York Times, The Wall Street Journal, Rolling Stone, TV Guide, ABCNews.com, Mediabistro.com, Information Week, The Associated Press, postings on various blogs, Twitter and Facebook and interviews on National Public Radio, CNN, BBC America, Colbert Report and NBC Nightly News. I also worked closely with Editorial to craft crisis communication messaging when needed. During the forefront of the digital revolution, my team knew that researching, reporting and strategically preparing for the changes in the media landscape was paramount. FRONTLINE was leading the way in developing new ways to share and experience press materials digitally, resulting in one of the first digital pressrooms where press could download press materials and watch preview screenings online. Supervised promotion team in research, publicity, marketing, professional development and reporting. Implemented all online advertising including Google Adwords, Facebook and blog ad buys.

Media relations for PBS science series, NOVA. In the seven years I worked with NOVA, I learned everything I know about Television. My biggest thrill at NOVA was having the chance to work with extraordinary people, making huge contributions to humanity through science, including string theorist Brian Greene, who I was fortunate enough to book on NBC's Late Night with David Letterman where he thrilled the audience with ideas about multiple dimensions and parallel universes.

Managed second stage performers, roving talent and retail stations for artists for two annual Phish festivals, The Great Went and Lemonwheel.

My first job out of college taught me a lot about sales and event marketing. It also introduced me to the production crew who would later employ me for additional side gigs, such as the Phish festivals and other concert series happening in the Boston area.

Ba, Mass Communications And Public Relations

Activities and Societies: Advertising Manager, campus newspaper

Co-Active Coaching, Life Coach

Completed 92 hours of training in the following workshops: Fundamentals Fulfillment – deriving deep meaning and satisfaction from life.