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Commercially focused sales & marketing leader/CMO with 20-year executive track record driving exponential revenue growth and value for customers in businesses from startup/early stage to $300M.Experience selling cutting-edge software and hardware technologies into fintech, healthcare, life sciences, retail, hospitality industries.- Highly engaged senior leadership team contributor with added-value P&L/general management experience and in company sale transactions and IPOs- Deep understanding of software-based solutions (SaaS and on premise) and how to go-to-market with disruptive technologies. Thrives on the edge of technological innovation to work through tough issues, create better outcomes, move strong ideas forward- Customer-centric with a goal to be a respected, trusted partner and build value, loyalty, and long-term customer relationships- Partners with and aligns cross-functional teams from sales, product, client success, and IT to uncover latent customer needs, understand customer perceptions, and deliver digital customer experiences and marketing innovation- Passion for using marketing to help address pressing current issues including digital health, climate change, and sustainability
Modo Labs
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Chief Marketing OfficerModo Labs Sep 2022 - PresentBoston, Massachusetts, Us -
Vp Corporate Accounts & GrowthVoltaiq Mar 2022 - Sep 2022Berkeley, California, Us -
Vice President, Gm Digital Innovation SolutionsSamsung Sdsa Jan 2019 - Dec 2021Promoted to lead SDSA’s Digital Innovations Team with executive accountability, P&L ownership, and functional responsibility for business development (pre/post sales), solution architects, and delivery teams.Secured profitable, transformational digital signage, analytics, and IoT engagements in retail, digital out-of-home, conventions & exhibitions (C&E), healthcare, hospitality, and automotive verticals in North America.Named to the Sales Diamond Club in 2020 after successfully growing revenues 400% YoY, and leading the unit's largest digital experience in the C&E industry
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Cmo/Head Of Marketing, Solutions Business DivisionSamsung Sdsa Dec 2015 - Dec 2018Established US marketing function as 1st and most senior marketing executive for SDSA Solutions Business. Led all aspects of growth marketing for biometric authentication, analytics and IoT offerings for fintech, retail, automotive, healthcare verticals with focus on strategy, branding, go-to-market, digital campaigns, content, SEO/SEM, demand generation.Created strategic concept for the company's 1st global website (working with Sapient Razorfish and HQ in Seoul) for superior UX/responsive design, and a platform for a sales-driven approach to visitor engagement. Achieved 20% YoY growth in traffic, engagement, conversions.Selected as 1 of 2 SDS employees worldwide to participate in the Samsung Group's Global Executive Course, a 12-week program that culminates in a 2-week intensive at the Seoul, SK training center. Along with 20 other selected global leaders, deepened skills in leadership, financial management, technology innovation (including a team proposal for blockchain), problem-solving, teamwork and decision-making.
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President & FounderJumpstartmktg Sep 2012 - Dec 2015Founded marketing consultancy to assist growth companies with digital marketing, demand generation, sales enablement, branding and vendor selection. Long-term engagements (12 mos.) At McGraw Hill, activated demand generation and advertising campaigns for the company's Dodge service, exceeding goals by 25%+. At Centro, a programmatic/RTB media agency, produced marketing communications campaigns and led the agency review and selection process for the company's new branding & website.
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Vice President, MarketingPerceptive Pixel (Sold To Microsoft) Apr 2011 - Sep 2012New York, Ny, UsHired as 1st and only marketing leader responsible for creating brand identity, product marketing, communications, and demand generation for early-stage provider of pen & touch hardware/software solutions to government, broadcast (CNN’s “Magic Wall”) and oil & gas. Selected & implemented Hubspot for lead generation & re-platformed the website to Adobe’s Business Catalyst CMS. Launched 5 new products and programmed 31 events in just 12 months. Debuted new corporate website in June 2021 - all contributing to a successful sale to Microsoft in September 2021. -
Vice President, Marketing CommunicationsSparta Systems Jan 2009 - Mar 2011Hamilton, New Jersey, Us$50MM enterprise quality management software provider to life sciences, in turnaround situation for eventual acquisition. Established demand generation infrastructure to accelerate revenue, directed marketing department BDR resources (37%+ contribution to pipeline) and assembled high-performing team of sales & marketing talent. -
Senior Vice President, MarketingIntralinks Apr 2005 - Dec 2008New York, UsLed all marketing including global marketing strategy, global identity/branding, GTM planning, digital (web, social, SEO/SEM), direct mail, content, and demand generation with teams in the US, EMEA, APAC for $40M for software-as-a-service (SaaS) provider of online workspaces for secure document exchange. Helped grow revenues to $125 million+ in less than 4 years and helped scale the company for IPO. Transformed brand from a dotcom era startup to a professional, trusted financial services partner.Early adopter of Eloqua marketing automation platform and modern marketing mindset: demand generation methodology & selecting Eloqua with integration to Salesforce. -
Vice President, MarketingAvero Sep 2002 - Apr 2005New York, Ny, UsEarly-stage business intelligence SaaS provider to the hospitality industry. Responsible for marketing communications & product marketing functions and helped the team achieve 20+% annual revenue growth. -
Vice President, MarketingFuture Networks - Business 2.0 Apr 1998 - Jun 2001Media brand chronicling rise of Internet’s New Economy. Monthly magazine launched in July 1998 and expanded properties to online and live events before selling to AOL Time Warner in 2001 for $68 million. Founding member of B2's management team accountable for all aspects of marketing contributing to phenomenal 280% growth in just over 3 years. Named "Top 100 Marketer" by Advertising Age magazine in 2000.
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Manager, Worldwide MarketingSun Microsystems Sep 1996 - Apr 1998Palo Alto, Ca, UsHired by corporate marketing team when Sun resigned JWT. Responsible for $60M worldwide advertising budget for Sun & Java brand advertising strategies, including creative, media & research initiatives.
Diane Carlson Skills
Diane Carlson Education Details
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University Of RochesterPolitical Science & International Relations -
Lycée Français De New YorkPrimary School
Frequently Asked Questions about Diane Carlson
What company does Diane Carlson work for?
Diane Carlson works for Modo Labs
What is Diane Carlson's role at the current company?
Diane Carlson's current role is Growth-minded C-level Sales & Marketing Leader | B2B & B2B2C Disruptive Digital Technologies | FinTech, Retail, Life Sciences-Healthcare, Hospitality.
What is Diane Carlson's email address?
Diane Carlson's email address is di****@****hoo.com
What is Diane Carlson's direct phone number?
Diane Carlson's direct phone number is +191492*****
What schools did Diane Carlson attend?
Diane Carlson attended University Of Rochester, Lycée Français De New York.
What skills is Diane Carlson known for?
Diane Carlson has skills like Demand Generation, Lead Generation, Saas, Marketing Strategy, Enterprise Software, Marketing Communications, B2b, Marketing, Leadership, Strategy, Sales Enablement, Digital Marketing.
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