Diane Carlson

Diane Carlson Email and Phone Number

Growth-minded C-level Sales & Marketing Leader | B2B & B2B2C Disruptive Digital Technologies | FinTech, Retail, Life Sciences-Healthcare, Hospitality @ Modo Labs
Diane Carlson's Location
New York, New York, United States, United States
About Diane Carlson

Commercially focused sales & marketing leader/CMO with 20-year executive track record driving exponential revenue growth and value for customers in businesses from startup/early stage to $300M.Experience selling cutting-edge software and hardware technologies into fintech, healthcare, life sciences, retail, hospitality industries.- Highly engaged senior leadership team contributor with added-value P&L/general management experience and in company sale transactions and IPOs- Deep understanding of software-based solutions (SaaS and on premise) and how to go-to-market with disruptive technologies. Thrives on the edge of technological innovation to work through tough issues, create better outcomes, move strong ideas forward- Customer-centric with a goal to be a respected, trusted partner and build value, loyalty, and long-term customer relationships- Partners with and aligns cross-functional teams from sales, product, client success, and IT to uncover latent customer needs, understand customer perceptions, and deliver digital customer experiences and marketing innovation- Passion for using marketing to help address pressing current issues including digital health, climate change, and sustainability

Diane Carlson's Current Company Details
Modo Labs

Modo Labs

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Growth-minded C-level Sales & Marketing Leader | B2B & B2B2C Disruptive Digital Technologies | FinTech, Retail, Life Sciences-Healthcare, Hospitality
Diane Carlson Work Experience Details
  • Modo Labs
    Chief Marketing Officer
    Modo Labs Sep 2022 - Present
    Boston, Massachusetts, Us
  • Voltaiq
    Vp Corporate Accounts & Growth
    Voltaiq Mar 2022 - Sep 2022
    Berkeley, California, Us
  • Samsung Sdsa
    Vice President, Gm Digital Innovation Solutions
    Samsung Sdsa Jan 2019 - Dec 2021
    Promoted to lead SDSA’s Digital Innovations Team with executive accountability, P&L ownership, and functional responsibility for business development (pre/post sales), solution architects, and delivery teams.Secured profitable, transformational digital signage, analytics, and IoT engagements in retail, digital out-of-home, conventions & exhibitions (C&E), healthcare, hospitality, and automotive verticals in North America.Named to the Sales Diamond Club in 2020 after successfully growing revenues 400% YoY, and leading the unit's largest digital experience in the C&E industry
  • Samsung Sdsa
    Cmo/Head Of Marketing, Solutions Business Division
    Samsung Sdsa Dec 2015 - Dec 2018
    Established US marketing function as 1st and most senior marketing executive for SDSA Solutions Business. Led all aspects of growth marketing for biometric authentication, analytics and IoT offerings for fintech, retail, automotive, healthcare verticals with focus on strategy, branding, go-to-market, digital campaigns, content, SEO/SEM, demand generation.Created strategic concept for the company's 1st global website (working with Sapient Razorfish and HQ in Seoul) for superior UX/responsive design, and a platform for a sales-driven approach to visitor engagement. Achieved 20% YoY growth in traffic, engagement, conversions.Selected as 1 of 2 SDS employees worldwide to participate in the Samsung Group's Global Executive Course, a 12-week program that culminates in a 2-week intensive at the Seoul, SK training center. Along with 20 other selected global leaders, deepened skills in leadership, financial management, technology innovation (including a team proposal for blockchain), problem-solving, teamwork and decision-making.
  • Jumpstartmktg
    President & Founder
    Jumpstartmktg Sep 2012 - Dec 2015
    Founded marketing consultancy to assist growth companies with digital marketing, demand generation, sales enablement, branding and vendor selection. Long-term engagements (12 mos.) At McGraw Hill, activated demand generation and advertising campaigns for the company's Dodge service, exceeding goals by 25%+. At Centro, a programmatic/RTB media agency, produced marketing communications campaigns and led the agency review and selection process for the company's new branding & website.
  • Perceptive Pixel (Sold To Microsoft)
    Vice President, Marketing
    Perceptive Pixel (Sold To Microsoft) Apr 2011 - Sep 2012
    New York, Ny, Us
    Hired as 1st and only marketing leader responsible for creating brand identity, product marketing, communications, and demand generation for early-stage provider of pen & touch hardware/software solutions to government, broadcast (CNN’s “Magic Wall”) and oil & gas. Selected & implemented Hubspot for lead generation & re-platformed the website to Adobe’s Business Catalyst CMS. Launched 5 new products and programmed 31 events in just 12 months. Debuted new corporate website in June 2021 - all contributing to a successful sale to Microsoft in September 2021.
  • Sparta Systems
    Vice President, Marketing Communications
    Sparta Systems Jan 2009 - Mar 2011
    Hamilton, New Jersey, Us
    $50MM enterprise quality management software provider to life sciences, in turnaround situation for eventual acquisition. Established demand generation infrastructure to accelerate revenue, directed marketing department BDR resources (37%+ contribution to pipeline) and assembled high-performing team of sales & marketing talent.
  • Intralinks
    Senior Vice President, Marketing
    Intralinks Apr 2005 - Dec 2008
    New York, Us
    Led all marketing including global marketing strategy, global identity/branding, GTM planning, digital (web, social, SEO/SEM), direct mail, content, and demand generation with teams in the US, EMEA, APAC for $40M for software-as-a-service (SaaS) provider of online workspaces for secure document exchange. Helped grow revenues to $125 million+ in less than 4 years and helped scale the company for IPO. Transformed brand from a dotcom era startup to a professional, trusted financial services partner.Early adopter of Eloqua marketing automation platform and modern marketing mindset: demand generation methodology & selecting Eloqua with integration to Salesforce.
  • Avero
    Vice President, Marketing
    Avero Sep 2002 - Apr 2005
    New York, Ny, Us
    Early-stage business intelligence SaaS provider to the hospitality industry. Responsible for marketing communications & product marketing functions and helped the team achieve 20+% annual revenue growth.
  • Future Networks - Business 2.0
    Vice President, Marketing
    Future Networks - Business 2.0 Apr 1998 - Jun 2001
    Media brand chronicling rise of Internet’s New Economy. Monthly magazine launched in July 1998 and expanded properties to online and live events before selling to AOL Time Warner in 2001 for $68 million. Founding member of B2's management team accountable for all aspects of marketing contributing to phenomenal 280% growth in just over 3 years. Named "Top 100 Marketer" by Advertising Age magazine in 2000.
  • Sun Microsystems
    Manager, Worldwide Marketing
    Sun Microsystems Sep 1996 - Apr 1998
    Palo Alto, Ca, Us
    Hired by corporate marketing team when Sun resigned JWT. Responsible for $60M worldwide advertising budget for Sun & Java brand advertising strategies, including creative, media & research initiatives.

Diane Carlson Skills

Demand Generation Lead Generation Saas Marketing Strategy Enterprise Software Marketing Communications B2b Marketing Leadership Strategy Sales Enablement Digital Marketing Sem Marketing Automation Team Building Advertising Problem Solving Management Online Advertising Branding Cloud Computing Message Development Start Ups Strategic Brand Positioning Computer Hardware Sales And Marketing Alignment Website Development Vertical Marketing International Marketing Search Marketing Video Production Ux

Diane Carlson Education Details

  • University Of Rochester
    University Of Rochester
    Political Science & International Relations
  • Lycée Français De New York
    Lycée Français De New York
    Primary School

Frequently Asked Questions about Diane Carlson

What company does Diane Carlson work for?

Diane Carlson works for Modo Labs

What is Diane Carlson's role at the current company?

Diane Carlson's current role is Growth-minded C-level Sales & Marketing Leader | B2B & B2B2C Disruptive Digital Technologies | FinTech, Retail, Life Sciences-Healthcare, Hospitality.

What is Diane Carlson's email address?

Diane Carlson's email address is di****@****hoo.com

What is Diane Carlson's direct phone number?

Diane Carlson's direct phone number is +191492*****

What schools did Diane Carlson attend?

Diane Carlson attended University Of Rochester, Lycée Français De New York.

What skills is Diane Carlson known for?

Diane Carlson has skills like Demand Generation, Lead Generation, Saas, Marketing Strategy, Enterprise Software, Marketing Communications, B2b, Marketing, Leadership, Strategy, Sales Enablement, Digital Marketing.

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