Diane Corcoran Email & Phone Number

Hamburg, Pa

Reading, Pa

•Oversee all advertising projects, starting from inception to production to completion•Help lead the team through brainstorming, planning, designing and editing projects •Ensure projects stay on track, deadlines are met and assignments are successfully completed•Develop project timelines and assign appropriate personnel to each project•Lead daily team meetings to monitor work flow and review progress of assignments

Reading, Pa

•Responsible for assisting in the coordination and implementation of bank-wide marketing initiatives•Worked with various business lines throughout the bank produce appropriate advertising and collateral materials

Reading, Pa

•Assisted the Director of Media with placing radio, newspaper and trade publication orders and ensuring that each project stays within budget•Responsible for coordinating messages and inserts for customer statements•Managed the advertising calendar for the bank and maintain the media tracking budget spreadsheet to ensure all invoices are properly submitted and paid in a timely manner

Reading, Pa

•Managed market research initiatives and in-house survey projects•Assisted with focus groups, in-depth interviews and telephone studies for various projects such as awareness tracking, concept testing, loyalty studies and usability studies•Supported competitive and demographic research using Claritas software products (Compass, Market Audit, Imark and ConsumerPoint)•Created product propensity reports, household analyses and opportunity analysis for potential branch locations

Reading, Pa

•Assisted in the development of Sovereign’s brand strategy•Led the development and implementation of new Team Member information resources•Managed Sovereign’s Intellectual Property•Supported Retail Marketing’s competitive and demographic research initiatives (using: ConsumerPoint, Imark, MapInfo and Claritab)

Reading, Pa

•Responsible for the bank’s KidsBank initiative, which focused educating children about money and its role in our economy >Continually analyzed KidsBank.com website and updated site based on analytical results >Developed a bank-wide KidsBank program that included developing collateral material and scheduling appearances of Checks, the program mascot•Assisted with Internet/Intranet initiatives•Assisted with planning site-specific and company-wide events, including CEO meetings with employees, holiday parties and rallies•Responsible for managing budgets of numerous projects

Reading, Pa

•Maintained the Marketing budget, including updating budget spreadsheets, Essbase review and sending bills to Accounts Payable•Assisted with corporate events/special projects as needed•Assisted in the development and implementation of a new employee engagement program

Reading, Pa

•Maintained Sovereign’s customer database, which included verifying the customer information and reconciling monthly reports•Responsible for creating and distributing various reports to branch regional presidents

Reading, Pa

•Responsibilities included making rate changes, addressing consumer loan system security issues, and assisting with consumer loan conversions

Reading, Pa

•Duties included reviewing closing documents and system for errors, contacting the proper areas for corrections, providing assistance to branches, communicating changes to branches, title work (including lien changes and duplicate titles), and preparing checks for title fees

Reading, Pa

•Responsibilities included processing settlement funds, reviewing closing documents for errors, assembling and reviewing mortgage files, and providing necessary files and/or information to other departments