Diane Davis, Apr Email & Phone Number

Columbus, Ohio, United States

• Develop and oversee social media strategy, implementation, and governance of all Nationwide Children’s Hospital’s online communities and social media, including risk assessments and auditing of all channels for brand reputation management.* Work closely with legal, privacy and compliance to ensure information quality and safety.• Lead complete-workforce social media curriculum and develop social media policies to educate staff on best practices, professionalism and compliance to drive exposure and elevate Nationwide Children’s as a trusted resource.• Drive one of the country’s pre-eminent health care social media programs; develop programming and positioning in collaboration with medical staff, Children’s Hospital Association and the State Medical Board.• Work directly with medical staff and senior operational and clinical leadership to drive a communication strategy that ensures consistent messaging across channels, including publications, promotional materials, announcements and crisis comms.• Translate marketing insights into strategic recommendations on positioning, messaging, value propositions and differentiation.• Establish goals, and measure and evaluate outcomes of marketing and public relations strategies and initiatives utilizing appropriate qualitative and quantitative methods.

Columbus, Ohio

* Worked directly with C-Suite executives on crisis communications, Thought Leadership initiatives and strategic plan accelerators.* Aligned with hospital leadership, legal and compliance teams on communications at all levels: including internal communications, media relations, corporate partnerships, Foundation partnerships and community physicians.* Owned and maintained vendor and influencer relationships to reach, and advocate on behalf of, a large health care community. * Managed team responsible for all proactive and reactive social media messaging, reputation management, and location reviews for more than 65 locations; consistently top-two engagement among U.S. News and World Report Children's Hospitals.* Developed protocols and procedures for social media content, governance and auditing.* Determined development of all owned social media accounts, including content for human resources, research, clinicians, patient communities and service lines.* Created overall social media strategy for service lines, corporate alliances, events and campaigns.* Designed and produced in-person events ranging from advocacy summits to annual conference on social media in health care. * Analyzed and reported social media data. * Monitored social media trends and tools. * Curated and edited hospital blog. * Aligned with creative services for cross-platform branded messaging and development of a Brand and Marketing Workshop.* Assured social media governance among staff and strategic partners.

Leading Nationwide Children's membership in a community of social media contributors who drive change and build connections at the country's largest hospitals.

* Drove social media strategy, solutions, content creation, research, insights and analytics as part of cross-platform media campaigns and large-scale conferences. * Responsible for analysis of social media trends, and use of proper messaging and best practices.* Collaborated with Fortune 100 companies to drive earned social engagement through sponsorship of influencers and conference attendees.