Diane De Fontaine Vive Curtaz Email & Phone Number

Singapore, Singapore

• Speaker & content curation for on-demand online masterclasses• Marketing team management• Content creator for the weekly Swipe File newsletter, and on LinkedIn

Singapore

⚡𝐈 𝐥𝐞𝐚𝐝 𝐭𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐭𝐞𝐚𝐦'𝐬 𝐞𝐟𝐟𝐨𝐫𝐭𝐬:• Setting the agenda: build the strategy, set priorities & targets, align the content calendar across channels, plan out projects & tasks• Checking in on colleagues' well-being: career development, work/life balance, coaching & advocacy• Facilitating workstreams with Talent, Sales, Tech, Data, and Design teams: improve cross-team communication, reduce task completion lead times & errors, and encourage collaborative ideation.📩 𝐈 𝐦𝐚𝐧𝐚𝐠𝐞 𝐄𝐦𝐚𝐢𝐥 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬:• Creating sales-focused campaigns, engagement campaigns, and the weekly Swipe File newsletter• Setting up and optimizing automated email flows• Identifying audience segments with untapped opportunity for upsells and cross-sells• Keeping the database clean• A/B testing subject lines, body copy length, layout, CTAs, offers🎯𝐈 𝐜𝐥𝐨𝐬𝐞𝐥𝐲 𝐰𝐨𝐫𝐤 𝐰𝐢𝐭𝐡 𝐨𝐮𝐫 𝐌𝐞𝐝𝐢𝐚 𝐁𝐮𝐲𝐞𝐫:• Performance review on a weekly basis, down to ad creative level• Technical health check deep dive every quarter• Design briefing to test new creative concepts or iterate on winning angles• Copywriting• Ideation for new placements, or campaign structures, or audiences to test🎙️𝐈 𝐦𝐚𝐧𝐚𝐠𝐞𝐝 𝐩𝐨𝐝𝐜𝐚𝐬𝐭, 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬 𝐚𝐧𝐝 𝐦𝐞𝐝𝐢𝐚 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬:• Actively negotiated deals• Created scripts• Reporting, analysis & recommendations

Singapore, Singapore

- Coordinate speakers' schedule and whereabouts for rehearsals day and show days- Ensure delivery of presentation slides- Hype up speakers- Bring speakers to night events- Network with speakers for future conferences

London, England, United Kingdom

𝐒𝐮𝐩𝐩𝐨𝐫𝐭𝐞𝐝 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐢𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞𝐬 𝐚𝐧𝐝 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐢𝐧 𝐄𝐌𝐄𝐀 𝐚𝐧𝐝 𝐀𝐏𝐀𝐂 𝐦𝐚𝐫𝐤𝐞𝐭𝐬 𝐚𝐜𝐫𝐨𝐬𝐬:• subscriptions (all print and digital magazines)• memberships (Vogue Business)• e-commerce (Vogue Collection)• ticketing events (Vogue Forces of Fashion)𝐂𝐫𝐞𝐚𝐭𝐞𝐝 𝐚 𝐠𝐥𝐨𝐛𝐚𝐥 𝐜𝐞𝐧𝐭𝐫𝐞 𝐨𝐟 𝐞𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞 𝐭𝐨 𝐥𝐞𝐚𝐝, 𝐚𝐝𝐯𝐢𝐬𝐞 𝐚𝐧𝐝 𝐞𝐱𝐩𝐥𝐨𝐫𝐞 𝐩𝐚𝐢𝐝 𝐦𝐞𝐝𝐢𝐚 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐰𝐢𝐭𝐡 𝐚𝐥𝐥 𝟏𝟐 𝐢𝐧𝐝𝐢𝐯𝐢𝐝𝐮𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭 𝐭𝐞𝐚𝐦𝐬:• designing a framework adapted to the market teams' existing needs, challenges & strengths, and that enables the company to harness the true potential of paid media• selecting media platforms and media buying partners that align with business objectives and standards• designing custom strategies, and sharing technical & creative best practices• identifying and acting on streamlining opportunities across creatives, data sourcing, media buying and reporting• coordinating the launch of new initiatives, personally auditing existing ad accounts, assisting with troubleshooting technical issues

London, England, United Kingdom

London Area, United Kingdom

𝐀𝐠𝐞𝐧𝐜𝐲 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭:• organized an international pitch to find our new agency for Asian search engine activity• briefed targets and campaign objectives• sense-checked ad copies, extensions, negative keywords, campaign settings• evaluated service level on a quarterly basis to identify opportunities for improvement and to determine bonus• negotiated agency fees annually𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐚𝐧𝐝 𝐆𝐫𝐨𝐰𝐭𝐡 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭:• reported on actual and expected results on a weekly basis• forecasted monthly sales volumes and spend• recommended mitigation plans• coordinated quarterly presentations• designed the yearly strategy• optimised the Paid Search media mix and budget allocations between markets (NAM, LATAM, UK, CEMEA, APAC), agencies (iProspect, ForwardPMX), search engines (Google, Bing, Yahoo Japan, Yandex, Baidu, 360, Sogou, Naver, Daum) and networks (Oath, Baidu Native Ads, YDN, GDN)• explored further advertising and owned opportunities in Asian and European markets𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐞𝐝 𝐢𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞𝐬:• paid search adviser to The Economist's Careers Network and Client Solutions businesses• content localisation, tag portfolio rationalisation and price rise coordination for our Asian subscription website• events planning tool created to drive brand awareness across channels• agency scorecard developed to review the quality of the service delivered by our marketing agencies and index their bonus based on their result• monitored and regulated competition and fraudulent activity on SERPs via Kount, Brand Verity and gentlemen agreements with the support of the legal department• pro-active member of the content discovery task force which involves Product, Editorial, Social, SEO

London Area, United Kingdom

𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞𝐫 𝐚𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐩𝐫𝐨𝐬𝐩𝐞𝐜𝐭𝐢𝐧𝐠 𝐯𝐢𝐚 𝐆𝐥𝐨𝐛𝐚𝐥 𝐏𝐚𝐢𝐝 𝐒𝐞𝐚𝐫𝐜𝐡 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬:• shaped the global and regional strategy• expanded the brand's online presence and subscriber base in NAM, EMEA and APAC• optimised CPA in LATAM while maintaining YoY new subscriber volume• monitored, measured, analyzed and optimized the performance• briefed the agencies (context, creatives, objectives, budget)• encouraged the relationship with key media partners (Google, Microsoft, Yahoo, Marin Software)

London Area, United Kingdom

𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧 𝐨𝐟 𝐓𝐡𝐞 𝐄𝐜𝐨𝐧𝐨𝐦𝐢𝐬𝐭 𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧 𝐨𝐟𝐟𝐞𝐫𝐬 𝐚𝐧𝐝 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 𝐨𝐟 𝐧𝐞𝐰 𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞𝐫𝐬 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐏𝐚𝐢𝐝 𝐒𝐞𝐚𝐫𝐜𝐡 𝐚𝐧𝐝 𝐄𝐦𝐚𝐢𝐥𝐢𝐧𝐠 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐔𝐊, 𝐂𝐄𝐌𝐄𝐀, 𝐍𝐀𝐌 𝐚𝐧𝐝 𝐋𝐀𝐓𝐀𝐌:• briefed the strategy, objectives and budgets to agencies• monitored and reported performances• optimized results alongside suppliers (Paid Search agencies and multiple emailing agencies)• encouraged the relationship with key digital partners (Google, Microsoft, Yahoo, Marin Software)• rationalized the number of partner agencies (went down from 7 regional agencies to only 2), negotiated contracts, and on-boarded the new agencies

London Area, United Kingdom

𝐌𝐚𝐧𝐚𝐠𝐞𝐝 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐰𝐨𝐫𝐝𝐬 𝐚𝐧𝐝 𝐁𝐢𝐧𝐠 𝐀𝐝𝐬 𝐚𝐜𝐜𝐨𝐮𝐧𝐭𝐬 𝐟𝐨𝐫 𝐍𝐞𝐬𝐩𝐫𝐞𝐬𝐬𝐨 (𝐅𝐫𝐚𝐧𝐜𝐞, 𝐁𝐞𝐥𝐠𝐢𝐮𝐦, 𝐋𝐮𝐱𝐞𝐦𝐛𝐨𝐮𝐫𝐠):• created keyword & ad copy lists• tracked keywords (Omniture)• implemented classic Search, GDN Remarketing, RSLA and Shopping campaigns• optimised branding and ROI-focused campaigns (Double Click)• recommended operational actions• client relationship (email, phone, F2F)

Paris, Île-De-France, France

𝐂𝐇𝐀𝐍𝐄𝐋 - 𝐖𝐨𝐫𝐥𝐝𝐰𝐢𝐝𝐞:• analyzed competitive data of 26 countries on a quarterly basis (AdGooRoo data)• recommended operational optimizations to local paid search teams to enhance online presence• supervised the creation of an Excel/Power Point macro to automate the reports 𝐂𝐇𝐀𝐍𝐄𝐋 - 𝐅𝐫𝐚𝐧𝐜𝐞:• managed & optimized Google, YouTube InSearch and Facebook Ads campaigns• ad copywriting• asserted Chanel's position in the luxury industry online by meeting visibility objectives on strategic keywords• reported data monthly at the client's Neuilly office 𝐔𝐧𝐢𝐥𝐞𝐯𝐞𝐫 (𝐇𝐏𝐂 & 𝐅𝐨𝐨𝐝) :• estimated budgets and recommended strategies to maximize visibility• managed & optimized Google and Facebook Ads campaigns• reported data monthly (Double Click) 𝐌𝐢𝐜𝐡𝐞𝐥𝐢𝐧 (𝐂𝐚𝐫 & 𝐌𝐨𝐭𝐨𝐫𝐛𝐢𝐤𝐞 𝐑𝐚𝐜𝐢𝐧𝐠, 𝐀𝐯𝐢𝐚𝐭𝐢𝐨𝐧, 𝐓𝐫𝐚𝐯𝐞𝐥, 𝐀𝐠𝐫𝐢𝐜𝐮𝐥𝐭𝐮𝐫𝐞) - 𝐄𝐌𝐄𝐀 :• supported account lead in managing & optimizing Google campaigns• co-produced monthly reporting 𝐏𝐚𝐫𝐚𝐦𝐨𝐮𝐧𝐭 𝐏𝐢𝐜𝐭𝐮𝐫𝐞𝐬 - 𝐅𝐫𝐚𝐧𝐜𝐞:• designed Facebook Ads strategy for each movie• managed & optimized campaigns on Power Editor or on Social Moov• reported data per movie 𝐔𝐛𝐢𝐬𝐨𝐟𝐭 - 𝐅𝐫𝐚𝐧𝐜𝐞:• managed Google Display Network campaigns 𝐊𝐢𝐦𝐛𝐞𝐫𝐥𝐲 𝐂𝐥𝐚𝐫𝐤 - 𝐅𝐫𝐚𝐧𝐜𝐞:• managed Google Ads campaigns for Drynites (www.drynites.fr) and Pull-Ups (www.apprentissagedelaproprete.fr) 𝐈𝐧𝐭𝐞𝐫𝐛𝐞𝐯 - 𝐅𝐫𝐚𝐧𝐜𝐞:• managed Google Ads, Outbrain and Taboola campaigns for www.la-viande.fr𝐋𝐚𝐧𝐝𝐢𝐧𝐠 𝐧𝐞𝐰 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐚𝐜𝐜𝐨𝐮𝐧𝐭𝐬:• analyzed industry competition using AdGooRoo data• recommended annual strategy• estimated traffic and investments𝐓𝐫𝐚𝐢𝐧𝐢𝐧𝐠/𝐌𝐞𝐧𝐭𝐨𝐫𝐢𝐧𝐠 𝐨𝐟 𝐉𝐮𝐧𝐢𝐨𝐫 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞𝐬 & 𝐈𝐧𝐭𝐞𝐫𝐧𝐬

La Plaine St Denis, France

𝐀𝐝 𝐡𝐨𝐜 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡• Met internal clients, discussed issues to address• Proposed studies, wrote the questionnaire• Programmed and sent studies to email subscribers• Analyzed results, recommended optimizations 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐢𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞• Analyzed online audience data (Mediametrie)• Collected weekly information about online flash sales competitors (USA, UK)• Built the 2012 International Business Intelligence report 𝐏𝐫𝐨𝐠𝐫𝐚𝐦𝐦𝐢𝐧𝐠 𝐬𝐮𝐩𝐩𝐨𝐫𝐭• Built an Excel macro to classify, select and compare online audience monthly data• Wrote a training manual for online questionnaires programming

Master’S Degree, Marketing, Management, Business

Activities and Societies: Student associations: 🤝 V'Asie: promoted Asian cultures (lectures, food tasting, manga sale) 🤝 ACCES: promoted.

Mba Exchange Program, Marketing, Strategy

Courses: 🎓 Consumer Behavior 🎓 Media & Integrated Marketing 🎓 Strategic Service Management 🎓 Strategic Management 🎓 Business in Asia 🎓.