Dianed Garcia Email & Phone Number

Fort Lauderdale, Florida, United States

• Responsible for the development and execution of the email and sms customer communication strategy, managing weekly email streams for multiple database segments in addition to targeted campaigns and triggered programs.
• Partners with Marketing and IT to pull and analyze data sets and identify trends and patterns in customer behavior that inform opportunities to increase customer retention and loyalty. Ensures flawless execution.
• Oversees the 1:1 content marketing calendar, ensuring messaging alignment and supporting cross-functional initiatives and promotions.
• Leads platform vendor relationships, capitalizing on personalization capabilities and delivering on our strategic road map and industry best practice. Work to remove roadblocks and manage projects through to fruition.
• Provide business requirements and direction from IT and working closely with the Creative team in order to execute planned campaigns.
• Continuously improve the retention program through a test and learning agenda around customer segmentation, messaging, offer and creative formats and continually optimizes the CRM programs.

Fort Lauderdale, Florida

• Create Employee Benefit Guides for the Employee Benefits Department.
• Create Employee Benefits Websites for the Employee Benefits Department.
• Translate Employee Benefit Guides into Spanish.
• Manage response efforts for RFQ, RFP, and preparation of proposals.
• Develop creative solutions for print and digital initiatives including emails, promotional web landing pages, user interfaces (UI) and website content flow, social media, trade show graphics, event promotional.
• Newspaper/Magazine print ads.

Fort Lauderdale, Florida

• Responsible for design and coordination of IYBA’s bi-monthly magazine Compass.
• Design, code, track, test, and deploy email campaigns to our membership.
• Design bi-monthly e-newsletter to our membership.
• Ensure brand style/UX/UI guidelines and directives are embraced and adhered to in all executions.
• Ensure accuracy, attention to detail and that the project overall meets or exceeds the design objectives.
• Perform design and graphic production tasks under tight deadlines, in a high-volume production environment with solid consistency and accuracy to ensure minimal errors.

Fort Lauderdale, FL

• Design, code, track, test, and deploy email campaigns to various audiences.
• Design and develop digital elements, including back-end coding, for marketing emails and other digital communications.
• Direct and be accountable for the final development and production of creative assets.
• Develop responsive emails in a content management system.
• Website content updates using online CMS platform.
• Up-to-date on standard practices for coding HTML email.

Fort Lauderdale, Florida, United States

• Perform design and graphic production tasks under tight deadlines, in a high-volume production environment with solid consistency and accuracy to ensure minimal errors.
• Excellent planning, multi-tasking, organizational, and project management skills.
• Design, code, test and launch targeted emails for distribution.
• Execute timely e-marketing communications.
• Create PDF flyers based on email content for use by marketing team.
• Assist in project management tasks for Online Lead Generation applications.

Miami/Fort Lauderdale Area

• Launched The New Silversea.com – A website like no other, every suite page is equipped with photos, suite plan, virtual tour & the location of the suite on the ship.
• Design, code, test & launch targeted emails for local as well as global distribution.
• Maintain multiple, multi-lingual corporate websites and update content on daily basis in collaboration with creative team.
• Provide website reporting and analytics, as well as analyze activity/trends and report to senior management team.
• Execute timely e-marketing communications to past guests, prospects and trade.
• Effectively communicate interactive marketing initiatives to global marketing team on project-by-project basis, and liaise with global offices on individual market implementation.

Miami/Fort Lauderdale Area

• Photoshop and Dreamweaver coding for all e-commerce marketing & emails under the Perry Ellis International brand.
• Create and record all email analytic reports.
• Bring new, creative ideas and approaches to our marketing – including new ways to deliver authentic and engaging experiences.
• Analyzed all email analytics including traffic patterns, conversion funnels and navigational streams.
• Update all 34 brand websites under the Perry Ellis International brand.
• Create and update all e-commerce marketing calendars.

Miami/Fort Lauderdale Area

• Develop creative solutions for print and digital initiatives including emails, promotional web landing pages, user interfaces (UI) and website content flow, social media, trade show graphics, event promotional.
• Oversee the implementation of the visual identity across all user and colleague touch points: website, event signage, product collaterals, advertising, videos.
• Manage two graphic designers.
• Direct creation of entire magazine layout and transfer into InDesign.
• Prepare files for the printing house.
• Assist with website maintenance.

Miami/Fort Lauderdale Area

Design and Production: Created visual materials for all museum departments, including educational exhibits, promotional content, and internal communications. Designed and produced various marketing materials such as postcards, banners, flyers, and signs.Event Coordination: Conceptualized themes and developed visual identities for the annual Wine Event and.

Miami/Fort Lauderdale Area

Designed visually compelling show posters and information cards: Developed engaging and aesthetically pleasing designs to promote events throughout the Performing Arts Center, enhancing visibility and audience engagement.Created targeted mail pieces for patrons: Designed and produced promotional mailings to effectively communicate with arts center patrons.