Dianed Garcia Email & Phone Number

Fort Lauderdale, Florida, United States

• Responsible for the development and execution of the email and sms customer communication strategy, managing weekly email streams for multiple database segments in addition to targeted campaigns and triggered programs to engage, re-activate, and win back lapsed customers.• Partners with Marketing and IT to pull and analyze data sets and identify trends and patterns in customer behavior that inform opportunities to increase customer retention and loyalty. Ensures flawless execution through marketing partners and platforms.• Oversees the 1:1 content marketing calendar, ensuring messaging alignment and supporting cross-functional initiatives and promotions.• Leads platform vendor relationships, capitalizing on personalization capabilities and delivering on our strategic road map and industry best practice. Work to remove roadblocks and manage projects through to fruition on time.• Provide business requirements and direction from IT and working closely with the Creative team in order to execute planned campaigns.• Continuously improve the retention program through a test and learning agenda around customer segmentation, messaging, offer and creative formats and continually optimizes the CRM programs.• Collaborate closely with the marketing department to monitor and analyze critical performance indicators.• Manages workflow of our stores and vendor partners. Analyzes new vendors and marketing technologies that would help build CRM capabilities. Monitor competitive landscape.• Operate independently and efficiently to manage multiple projects and deadlines simultaneously and successfully, without sacrificing attention to detail.• Proficient comprehension of the foundational principles of email marketing strategies.• Participate in boat shows and events by identifying, assembling, and coordinating requirements; to grow our contacts database list.

Fort Lauderdale, Florida

• Create Employee Benefit Guides for the Employee Benefits Department.• Create Employee Benefits Websites for the Employee Benefits Department.• Translate Employee Benefit Guides into Spanish.• Manage response efforts for RFQ, RFP, and preparation of proposals.• Develop creative solutions for print and digital initiatives including emails, promotional web landing pages, user interfaces (UI) and website content flow, social media, trade show graphics, event promotional marketing, PowerPoints, and more.• Newspaper/Magazine print ads.• Video editing.• Create PDF sales flyer’s for use by Producers (Sales team).• Look through photo banks and select all images for each specific campaign.• Website content updates using Wordpress.• Website Ad banners for B2B and sales team.• Responsible for the creative of email campaigns, including html development, testing, and proofing.• Monitor all social media activity, coordinating guest feedback.• Create marketing emails using HTML, Dynamics 365, Constant Contact & AgencyRevolution.• Manage design projects from concept to completion, delivering quality and innovative visuals while upholding brand standards and guidelines.• Produce assets within the brand, but also explore new interpretations of the brand and develop out-of-the-box approaches to grow the online experience of the brand.• Work to improve the team’s overall performance and embrace a collaborative approach.

Fort Lauderdale, Florida

• Responsible for design and coordination of IYBA’s bi-monthly magazine Compass.• Design, code, track, test, and deploy email campaigns to our membership.• Design bi-monthly e-newsletter to our membership.• Ensure brand style/UX/UI guidelines and directives are embraced and adhered to in all executions.• Ensure accuracy, attention to detail and that the project overall meets or exceeds the design objectives.• Perform design and graphic production tasks under tight deadlines, in a high-volume production environment with solid consistency and accuracy to ensure minimal errors.• Manages multiple projects, with the ability to switch from one to the other seamlessly while staying on deadline and within budget.• Newspaper/Magazine print ads.• Format all files for printing or other output means as required.• Ensure production standards with print vendors, publications & other external resources.• Manage both print and digital communications materials.• Development of print ads and collateral materials for seminar events.• Continually refining the IYBA brand.• Social media strategy and execution.• Provide open and honest feedback to supporting team members with the goal of striving to be the best.

Fort Lauderdale, Fl

• Design, code, track, test, and deploy email campaigns to various audiences.• Design and develop digital elements, including back-end coding, for marketing emails and other digital communications.• Direct and be accountable for the final development and production of creative assets.• Develop responsive emails in a content management system.• Website content updates using online CMS platform.• Up-to-date on standard practices for coding HTML email.• Coordinate with sales department in the development of marketing emails & other digital, print materials and tracking.• Look through photo banks and select all images for each specific campaign• Newspaper print ads.• Website Ad banners for B2B and sales team.• Ensure production standards with print vendors, publications & other external resources.• Create printed brochures, flyers, and other marketing collateral for Voyages of Discover, Swan Hellenic and Hebridean Island Cruises.• Format all files for printing or other output means as required.• Design creative and unique visually appealing artwork both from scratch & from existing design direction.• Manage both print and digital communications materials.

Fort Lauderdale, Florida, United States

• Perform design and graphic production tasks under tight deadlines, in a high-volume production environment with solid consistency and accuracy to ensure minimal errors.• Excellent planning, multi-tasking, organizational, and project management skills.• Design, code, test and launch targeted emails for distribution.• Execute timely e-marketing communications.• Create PDF flyers based on email content for use by marketing team.• Assist in project management tasks for Online Lead Generation applications.• Develop search engine optimization strategy for emails and website.• Create mail pieces, brochures and flyers.• Design and create monthly newsletter.• Provide website reporting and analytics.

Miami/Fort Lauderdale Area

• Launched The New Silversea.com – A website like no other, every suite page is equipped with photos, suite plan, virtual tour & the location of the suite on the ship.• Design, code, test & launch targeted emails for local as well as global distribution.• Maintain multiple, multi-lingual corporate websites and update content on daily basis in collaboration with creative team.• Provide website reporting and analytics, as well as analyze activity/trends and report to senior management team.• Execute timely e-marketing communications to past guests, prospects and trade.• Effectively communicate interactive marketing initiatives to global marketing team on project-by-project basis, and liaise with global offices on individual market implementation.• Create PDF flyers based on email content for use by sales team.• Coordinate website functionality such as link testing, and proofing content. Work with Interactive Marketing Manager to keep website up to date, load new content, and modify pages as needed.• Assist in project management tasks for Online Lead Generation applications.• Develop search engine optimization strategy for emails and website.• Maintain working knowledge of industry standards & best practices in interactive marketing.• Create, execute and track email marketing to ensure successful results.

Miami/Fort Lauderdale Area

• Photoshop and Dreamweaver coding for all e-commerce marketing & emails under the Perry Ellis International brand.• Create and record all email analytic reports.• Bring new, creative ideas and approaches to our marketing – including new ways to deliver authentic and engaging experiences.• Analyzed all email analytics including traffic patterns, conversion funnels and navigational streams.• Update all 34 brand websites under the Perry Ellis International brand.• Create and update all e-commerce marketing calendars.• Create, update and code all Perry Ellis International Brand e-commerce website.• Design and create monthly newsletter for two surfing brands.• Create and monitor social media pages including Facebook and Twitter.• Monitor all social media activity, coordinating guest feedback with public relations department for timely responses.

Miami/Fort Lauderdale Area

• Develop creative solutions for print and digital initiatives including emails, promotional web landing pages, user interfaces (UI) and website content flow, social media, trade show graphics, event promotional marketing, PowerPoints, and more.• Oversee the implementation of the visual identity across all user and colleague touch points: website, event signage, product collaterals, advertising, videos.• Manage two graphic designers.• Direct creation of entire magazine layout and transfer into InDesign.• Prepare files for the printing house.• Assist with website maintenance.

Miami/Fort Lauderdale Area

Design and Production: Created visual materials for all museum departments, including educational exhibits, promotional content, and internal communications. Designed and produced various marketing materials such as postcards, banners, flyers, and signs.Event Coordination: Conceptualized themes and developed visual identities for the annual Wine Event and Gala. Designed event collateral including invitations, letterheads, brochures, posters, and save-the-date cards.Assembly and Installation: Assembled and mounted sign holders for the museum and events, ensuring professional presentation and effective communication.

Miami/Fort Lauderdale Area

Designed visually compelling show posters and information cards: Developed engaging and aesthetically pleasing designs to promote events throughout the Performing Arts Center, enhancing visibility and audience engagement.Created targeted mail pieces for patrons: Designed and produced promotional mailings to effectively communicate with arts center patrons, contributing to increased attendance and patron retention.Produced weekly e-flyers: Designed and distributed weekly electronic flyers to keep patrons informed about upcoming events, ensuring consistent and timely communication.