Marketed a constellation of youth brands like MTV, MTV Beats, Vh1, Comedy Central, Colors Infinity, and digital platforms FullyFaltu and Kaanphod, I’ve accelerated growth and visibility that set new industry benchmarks. From leading marketing for MTV India and MTV Beats I’ve crafted four multi-award-winning campaigns and 40+ influencer collaborations to launching iconic shows like Hustle, Roadies, and Splitsvilla, I’ve helped make MTV Beats India's top music channel in record time—all while reducing marketing costs by 30% through savvy brand partnerships.I’ve championed a holistic, screen-agnostic approach to marketing, grounded in deep consumer insights and competitor analysis. This has fueled not just campaigns but comprehensive brand strategies that resonate across every platform, from TV screens to the digital frontier. And speaking of digital, my strategic overhaul of MTV Beats' social media presence didn’t just make waves—it caused a tsunami, driving a 500% increase in followers in just two years with future-ready, tech-savvy campaigns.In short, whether it’s crafting award-winning content, launching hit shows, or simply finding a way to make every marketing rupee count, I’m here to turn ideas into impact and have a little fun while I’m at it.

Created unforgettable experiences for India's elite: Crafting bespoke decor and arrangements for private parties, weddings, and A-lister celebrations of celebrities and business tycoons.

Dynamic marketing and Business development were key roles owing to the knack for creative conceptualization, strategic event planning, and artist management. Proven expertise in managing social media campaigns, executing 12+ successful events, and producing engaging live shows. Adept at managing artists and building strong industry relationships to drive business growth

Innovative sponsorship marketing and PR experience with proven ability to drive high-value partnerships and deliver maximum ROI. Successfully secured 10 million (INR) investment for festival through effective negotiation and business development skills. Skilled in strategizing and executing annual marketing plans for print, radio, outdoor, btl, and television, while supervising comprehensive press coverage. Strong artist management skills having booked and managed 12 headlining artists, including industry titans like David Guetta, Ferry Corsten, Markus Schulz, and Martin Garrix, for the festival's success