- Social Media creation, posting, & engaging. Increased territory managers’ show attendance by over 150%- Owned website management (new landing pages, product pages, updates, edits, etc.). Utilized Magento & Wordpress- Managed Google AdWords & SEO with agency- Developed & deployed Account Engagement email sequences & automations- Developed & implemented Guided Selling sequences- Daily work in Salesforce for list generations, email deployments, list uploads, segmentation, webpage development, & form development- Scheduled social media posts via Hubspot- Managed lead scoring (strategy, points value, MQL development, predictive lead scoring)-

- Manages client relationship and oversees project execution- Ability to execute projects from start to finish, delivering work on time- Oversight of day-to-day project management - Adept at effectively managing multiple concurrent projects- Project managed from beginning to execution the launch of new websites for Horizon Therapeutics- Collaborate weekly with external agencies and internal marketing on all print and electronic projects- Marketers ‘go-to’ for questions on feasibility and execution of HCP and patient-facing projects- Operating as the lead point of contact for any and all matters specific to my accounts- Building and maintaining strong, long-lasting customer relationships- Develop trusted advisor relationships with key accounts, customer stakeholders and executive sponsors- Ensure the timely and successful delivery of projects according to customer needs and objectives- Clearly communicate the progress of monthly/quarterly initiatives to internal and external stakeholders- Develop new business with existing clients and/or identify areas of improvement - Assist with challenging client requests or issue escalations as needed

- Manages client relationship and oversees project execution- Ability to execute projects from start to finish, delivering work on time- Oversight of day-to-day project management - Adept at effectively managing multiple concurrent projects- Project managed from beginning to execution the launch of new websites for Horizon Therapeutics- Collaborate weekly with external agencies and internal marketing on all print and electronic projects- Marketers ‘go-to’ for questions on feasibility and execution of HCP and patient-facing projects- Operating as the lead point of contact for any and all matters specific to my accounts- Building and maintaining strong, long-lasting customer relationships- Develop trusted advisor relationships with key accounts, customer stakeholders and executive sponsors- Ensure the timely and successful delivery of projects according to customer needs and objectives- Clearly communicate the progress of monthly/quarterly initiatives to internal and external stakeholders- Develop new business with existing clients and/or identify areas of improvement - Assist with challenging client requests or issue escalations as needed

Selected Highlights: • Digital account management of 20+ pharmaceutical clients• Extensive work alongside agencies• Delivered quality, on-time projects per clients’ expectationsStrategies:• Developed and executed project plans for newsletters/ microsites, e-blasts, banner ads, and data projects• Worked closely with IT for development of said projects, as well as the data team• Invoiced bi-monthly clients for digital activity• Worked closely with BD and Account Managers to maintain great relationships with clients• Developed monthly dashboards for e-blast, newsletter/ microsite, and data reports via Net Results• Developed engagement score model for audience lists• Maintained audience lists with other departments• Investigated mobile app for use in summits

• Develop and execute marketing campaigns to support existing product sales• Implement, delegate, & direct the completion of activities required by the campaigns. • Execute marketing campaigns to launch new products & services, incorporating the input from Manager, Business Marketing & the members from the leadership team• Monitors competitive marketing activities. Compares ATCC products to competitive products relative to design, price, marketability, etc., & where warranted, recommends changes to correct deficiencies.• Perform routine analysis & reports on performance against plan of assigned business areas, interprets results, & identifies trends, opportunities & threats.• Support the worldwide sales organization, including delving into the CRM & foundation networks for new leads for commercial partnership representatives• Support the worldwide sales organizations (direct, distributors) on a marketing & technical support basis. • Draft web pages & email campaigns to support business unit & corporate goals.• Manage the web content management system for the website to execute website-based promotions• Deliver & develop in-depth marketing dashboards for marketing BU leaders & ELT members for quarterly and monthly review meetings• Monitor competitive marketing activities, including becoming part of the corporate 5-year strategy project team looking into market intelligence and marketing quadrants for growth • Back-up support team member for Sr. Mktg Manager in absence for reviews, meetings, etc• Develop in-print marketing collateral such as white papers, brochures, & posters to support existing & new products • Communicate regularly with business units & functional units to ensure marketing message direction is clear.• Market research trends in the business and re-focus accordingly.

• Developed best practices for A/B & Multivariate testing (email & landing pages).• Project manage, prepare & test use cases for business & IT for scenarios for upcoming releases.• Form management: completed form audit of all forms on website, including where forms are delivered, what pages they are connected to, databases, & what tracking they have on them.• Own the strategy to build an overall marketing automation foundation, including campaign process flows, nurture paths, lead scoring, lead stages & best practices.• Champions the data governance/best practices for the Marketing Automation System (MAS); collaborate with the Sales Automation Manager to foster strategic CRM integrations that best support Sales & Marketing operating & reporting requirements. • Partners closely with product marketing and marketing demand gen teams to identify & prioritize specific campaign objectives, targets, content & workflow by market segment. • Direct the architecture of the lead capture & management processes that need to exist between the MAS & CRM to ensure they are working seamlessly. • Drive inbound lead acquisition & ensure they are being recorded & tracked properly. • Utilizes expertise of product marketing to identify & communicate the most relevant & applicable metrics for measuring campaign effectiveness, prospect engagement, funnel advancement, conversion rate & ROI to identify successes & enhancement opportunities. • Directs the efforts of the Marketing Analyst to analyze & report key performance metrics & provide insights to marketing team & executives. • Create the documentation outlining developed solutions as a reference for other platform team members &/or how-to guides for campaign teams. • Act as the Marketing Automation System "master user" for the company & provide first-level support for platform-related issues. • Use SubscriberMail to execute email campaigns successfully.• Update Siebel with correct information for internal use.

• Initiated and led ongoing development, execution and enhancement of digital analytics strategy, multi-variant testing, behavioral analytics, and Voice of Customer data across traffic drivers (SEO/SEM, email, events, direct mail), web properties, social media platforms, and mobile assets for the purposes of demand generation, lead generation, and conversion optimization• Set up and monitored A/B and multivariate testing in DTM.• Worked with management to define and develop a comprehensive analytics strategy.• Led multiple business units and stakeholders through the creation, implementation and evolution of analytics strategy across multiple channels and platforms. • Provided recommendations for comprehensive analytics strategy improvements and enhancements to management at regular intervals.• Created and executed plans to generate deeper insight on consumers’ digital behaviors, use and trends to feed overarching digital strategy. • Provided strong leadership in the design, development, implementation, and ongoing enhancement of current and proposed analytics tools.• Created and executed actionable standardized reporting, ad hoc reporting, and associated insights for various audiences at COUNTRY illustrating digital channel use and engagement in total and at customer segment level.• Provided guidance for Product Management and User Experience teams, and evaluates effect of Customer Loyalty and Marketing programs and initiatives.• Investigated and recommended new analytics tools and/or improvements to existing tools across specialties, such as social media and SEO/SEM.• Built relationships with business units, project teams, and content authors.• Built and managed relationships with vendors.• Reviewed processes regularly and identifies ways to improve operational efficiencies.

• Formally known as eBioscience, INC. • Project managed, coded, implemented, deployed, and tracked eMail campaigns for the product management and sales team. Utilized both ExactTarget and HubSpot. Trained in and deployed from Eloqua as well.• Project managed, coded, implemented, and tracked web pages and redirects for product managers, sales team, technical service, and corporate using Magento and HubSpot. • Worked with the teams to create more intra-linking to boost SEO within internal web pages and to increase visits to the Knowledge Center. Between the months of September and November 2014, increased Antigen Knowledge Center page views by 50% and a 30% increase in the Area of Biology Knowledge Center page views. • Project managed, implemented, and tracked Pay-Per-Click Google campaigns for the product management team. Implemented new campaigns and tracked existing ones to make sure that we were consistent with our budget for Google AdWords. Implemented remarketing campaigns for new product launches.• Project managed and tracked 3rd party vendors/affiliates that we used to support the growth of our product lines. Was responsible for the updates of the product updates and for supplying the materials to the vendors. Developed monthly metric reports for upper management in dashboard format.• Project managed, maintained, and tracked our mobile app for the sales representatives. Managed the user accounts and the content of the catalogs. Developed the non-priced catalogs. Updated the catalogs to reflect new products and literature on a scheduled basis.• Developed and implemented a social media presence for eBioscience on Twitter, Facebook, and LinkedIn.• Developed and distributed monthly business metrics/dashboards on our performance, consisting of web, mobile, and email data.

• Developed, analyzed, implemented, and maintained a social media strategy for EMD Millipore.Strategy involved, but was not limited to, Twitter, Facebook, LinkedIn, and Scribd.• Developed, implemented, and managed affiliate program strategies for business units that align with the corporate marketing goals.• Ensured on-time and on-budget delivery of content that was relevant and valuable tocustomers and synchronized with the development of promotional campaigns.• Identified business opportunities and cooperative ventures for electronic business andweb-based services based on customer need analysis, competitive analysis andcommercial value, and facilitate the development/deployment of selectedproducts or services.• Provided monthly dashboards on the effectiveness of all affiliate and social mediacampaigns. Utilized both internal metrics (using Omniture) as well as vendor metrics.• Developed and distributed bi-monthly business-wide communication on Bioscienceefforts.• Identified sales force needs for mobile applications and developed user requirementsbased on those needs.• Collaborated with multiple vendors for mobile app development.• Conducted usability tests, user surveys, and group feedback sessions for mobile apps.• Conducted user training sessions with the sales force on our mobile apps.• Project managed affiliates, mobile app development, and social mediaupdates.

• Global Bioscience Lead for EMD Biosciences.• Developed, analyzed, implemented, and maintained a social media strategy for EMD Chemicals. Strategy involved, but was not limited to, Twitter, Facebook, LinkedIn, and Scribd.• Developed, implemented, and managed affiliate program strategies for business units that aligned with the corporate marketing goals. • Ensured on-time and on-budget delivery of content that was relevant and valuable to customers and synchronized with the development of promotional campaigns.• Identified business opportunities and cooperative ventures for electronic business and web-based services based on customer need analysis, competitive analysis and commercial value, and facilitated the development/deployment of selected products or services.• Worked with corporate in the development of customer-facing applications for the business unit web site as applicable to maximize customer utility while presenting an intuitive, and professional front.• Developed and managed Pay-Per-Click Google campaigns for the Bioscience group.• Managed eMail campaigns for the Bioscience group.• Provided routine feedback and metrics on success of e-marketing programs. Utilized these metrics and results to make recommendations to marketing on subsequent e-marketing programs.• Developed and distributed bi-monthly business-wide communication on Bioscience efforts.• Worked with the Merck KGAa team’s Web group for managing global web presence.• Key member of the Merck KGAa Internet Processes Team.• Member of the SEM team for Merck KGAa.

• Implemented the use of the Internet to support the business unit marketing strategy and programs.• Identified business opportunities and cooperative ventures for electronic business and web-based services based on customer need analysis, competitive analysis and commercial value, and facilitate the development/deployment of selected products or services.• Worked with corporate Internet Marketing in the development of customer-facing applications for the business unit web site and corporate web site as applicable to maximize customer utility while presenting an intuitive, and professional front.

• Was responsible for the eMarketing strategy for the Research Biotech Business unit inacquiring and analyzing external and internal market research information• Developed and implemented global marketing and promotional plans• Set the strategic direction of new product development• Developed and delivered appropriate sales support and sales training materials

• Was responsible for the eMarketing strategy for the Research Biotech Business unit in cooperation with the marketing plans defined by the marketing team. • Validated quarterly eMarketing strategy and web elements with external customers and made improvements, recommendations to marketing team. • Implemented the workflow approach to eMarketing using web and email. • Integrated with other marketing elements to project consistent approach.

• Was responsible for the Specialty Biochemicals, Proteins and Enzymes product lines: Deleted/changed requests, marketing, email campaigns, sales reports, backorders, new product introductions, custom product numbers• Was intradepartmental contact (Product Transfer Team, Internet Marketing, Quality Control, Pricing, Sales, Purchasing, Customer Service, Production, etc).• External contacts (Product vendors)

• Was responsible for the Sigma-Aldrich Web site look and feel: Marketing node layout, site maps, navigation, eProfiles, redirects Responsibilities - Web page review procedures, page templates, procedures, guidelines, and best practices.• Generated and developed Web pages, HTML, Java, JavaScript Coding, Photoshop, Adobe Illustrator, Dreamweaver MX

• Was responsible for integration of hands-on scientific training and available resources to interpret, analyze, and communicate technical information and product support. • Maintained the image of Sigma-Aldrich as a source of scientific information, to function as a leader in Life Science and High Technology, and to promote our obsession with service. • Utilized customer interactions as opportunities to generate sales, improve business and operations.