Customer focused freelance Graphic and Web Designer.My main role is to analyse the client’s needs, manage their expectations and deliver the desired outcome. Graphic Designer• Logo Design• Brochure Design• Advertising• Conduct situational analysis and design research• Profile competitors• Collaborate with clients to develop brand guidelines• Monitor design work to ensure compliance with brand guidelinesWeb DesignerDesign for digital has become increasingly important for all designers, and my role has changed from traditional print design to predominantly website design and related digital marketing and design. As I am currently completing a masters in Digital Marketing, I have the complete skill set necessary to integrate traditional Graphic Design and Communications with Digital Marketing.• Creation of site maps, wire-frames and visual website mock-ups• Building the structure of the client website to the completed design•. Use of Wordpress CMS to populate and update client websites• Embed social media profiles into websitesDigital Marketing• Review and edit client content to co-create an engaging message• Create and curate email newsletters for client campaigns• Opt-in subscriber management• Using knowledge of HTML and CSS scripting languages to identify and fix usability issues• Formulate and analyse key metrics to measure digital marketing effectivenessContent Creation• Production of content from start to finish including image editing• Research, submit and agree content for a diverse range of clients• Format client whitepapers to encourage reader interaction• Convert whitepapers into interactive pdfs for online sharing• Develop multimedia galleries for online use• Plan integrated online and offline content• Proof all content for quality purposesPrint Management• Set up of designs for print• Preflight documents• Print proofing• Quality control of print

Events TeamAs part of a close knit event management team, I am involved with all aspects of the event management process from start to finish for Network Cork. This involves planning and managing monthly in person business events for members and members of the public. Stakeholder relationships are key from partners to speakers, VIP guests, members and suppliers.Good project management ensures the success of the events with pre planned timelines and task lists.Events can vary from approximately 30 to 150 participants and the creation of a tailored minute by minute event brief is essential.Tasks vary from planning and guest relations to venue and technology set up to issues management.

Website Officer: In my role as Website Officer, I am responsible for supporting members in the use of the online networking platform- creating and managing online events, and member technical support. The website is a new platform for members to network online. I am responsible for assisting members with a smooth transition to the new platform. I liaise with branch level and National teams to report errors and bugs, and ensure resolution.Graphic Design: I create Graphic Design content as required for the branch in line with National brand guidelines, such as: pop up banners, printed awards brochure design, event podium design, event slide design, social media video content, social media graphicsSocial Media: In my role on the social media team, I create graphic design content for social media, with a particular interest in LinkedIn, and I liaise with the social media team to generate and post content in line with the network's digital strategy, and engage with members and non-members online. Events: As a committee member, I attend in-person and online networking events as part of the team. I am involved with assisting new members and current members with any queries, and introducing members to each other in order to make connections and encourage networking.Committee: As a committee member, I am involved with attending committee meetings on a monthly basis, and inputting to the overall direction of the network.

Tasked with researching the difference in engagement levels between video ads on Facebook versus Instagram for bricks and mortar businesses. A/B split testing was conducted across a number of businesses on both platforms and the results were gathered.

Customer focused Graphic Designer working in a fast paced agency environment.Graphic Designer• Logo Design• Brochure Design• Advertising• Conduct situational analysis and design research• Profile competitors• Collaborate with clients to develop brand guidelines• Monitor design work to ensure compliance with brand guidelines• Maintain a filing system that ensures client assets and images are correctly stored and available for future needsWebmaster• Creation of site maps, wire-frames and visual website mock-ups• Use of Wordpress CMS to populate and update client websites• Embed social media profiles into websitesDigital Marketing• Review and edit client content to co-create an engaging message• Create and curate email newsletters for client campaigns• Opt-in subscriber management• Using knowledge of HTML and CSS scripting languages to identify and fix usability issues• Formulate and analyse key metrics to measure digital marketing effectivenessContent Creation• Production of content from start to finish including image editing• Research, submit and agree content for a diverse range of clients• Format client whitepapers to encourage reader interaction• Convert whitepapers into interactive pdfs for online sharing• Develop multimedia galleries for online use• Plan integrated online and offline content• Proof all content for quality purposesPrint Management• Set up of designs for print• Preflight documents• Print proofing• Quality control of print

Graphic Design• Create and produce designs for a range of business to business clients such as logos, brochures, catalogues, roll-ups, posters and published books• Create designs for a range of business to consumer clients such as wedding invitations, and school yearbooks• Proof all content for accuracy• Print management and inspection for quality purposesPhotography & Video• Take and edit photographs for clients • Direct, produce and edit video contentBusiness Planning• Brainstorm ideas to create fresh innovations• Create business plan and strategy• Sales generation through prospecting potential clients and referrals• Create and negotiate pricing packages• Commission and manage suppliers such as printers and binders• Align with other companies to offer enhanced service offeringsEvent Management• Work with a wedding events company to plan the styling of wedding events• Co-ordinate pre-event collection from suppliers of hire products• Organise delivery of hire products to the venue• Travel to the venue to carry out event set-up• Manage the set up of the event decor• Work as part of a team with other suppliers• Liaise with venue managers• Co-ordinate timings of event set-up and breakdown • Communicate instructions regarding care of hire products• Post event breakdown, packing, maintenance and return of hire products• Brief the client regarding the success of the event

Prepress OperatorTechnical Print Set-up• Set up of various types of printed material including books, brochures, packaging and corporate stationery for lithographic print machines• Proof artwork content to check for accuracy and quality• Preflight and rip artwork files to ensure print readiness• Minimise risk of error in particular in large scale print runs• Identify and troubleshoot potential print issues• Create keylines for die cutting• Create individual files for specialised print techniques such as spot UVs• Layout/ imposition of artwork to minimise waste of stock and efficiency of process• Create and inspect metal printing plates• Plate machine maintenance• Set up for and production of personalised print content for segregated audiencesPrint Finishing• Operate finishing machines such as folding machines• Complete manual finishing work such as rounding corners and packing• Quality control of finished print productPlanning & Organising• Management of multiple priority projects in parallel• Work with small and large scale print runs from 1 copy to in excess of 3 millionCross Departmental Functions• Work as part of a wider team of cross functional departments to meet internal and external deadlines• Understand the larger print process in order to produce the most effective solutions for the other internal departmentsCommunication• Liaise with other industry specialists such as designers, marketing specialists, photographers and specialist printers• Deal with publishing clients from small scale one off clients to tender driven large scale regular clients

Assistant Manager of Liffey Street StoreStaff Supervision• Manage staff of different grades to ensure a productive work environment• Plan and organise weekly staff and volunteer rotas• Develop communication strategy to ensure volunteer staff felt valued and part of the teamStore Management• Report to manager on a weekly basis regarding operational issues• Set pricing in accordance with overall policy• Cash reconciliation and bank lodgementsWindow Display and Design• Plan and project manage theme based window displays to ensure maximum impact• Identify key donation pieces that could be visual centrepieces for display• Investigate the commercial trends and align the store offering with these• Train the volunteers to develop better awareness of the impact of merchandising on turnover