Diane Mitchell Email & Phone Number

Austin, TX, US

Houston, Texas, US

Austin, Texas, US

• Head of Marketing for enterprise business unit leading strategy, go-to-market, demand generation, and enterprise marketing team for enterprise eCommerce platform.
• Head of Marketing Shared Services teams (Brand, Content, Events, Partners, and Social Media) supporting Enterprise, International, and SMB business units.
• Significantly improved demand generation by developing and launching a global ABM strategy, creating an integrated marketing campaign strategy, and elevating Gartner, Forrester, and IDC analyst relations programs and.
• Improved paid digital efforts by assessing data, optimizing CTAs, and reducing spend by more than 50%.
• Assessed and improved Marketo scoring and reporting resulting in improved quality of MQLs, and a 20% increase of conversion to pipeline.

Austin, TX, US

• Head of Global Marketing for leading SaaS Supply Chain and Logistics Management company.
• Reported to the CEO helping E2open scale from an $100M ARR (Insight Partners Private Equity company) to a $550M+ ARR public company.
• Scaled marketing team from 7-50+ building a collaborative, data-driven marketing organization.
• Managed M&A marketing strategy and integration for 10 acquired companies in 4 years.
• Rebranded E2open within initial 9 months of joining company launching new website and sales enablement content.
• Improved mid-market and enterprise demand generation efforts resulting in above industry average MQL conversion to pipeline for new customers and customer expansion.

Dallas, Texas, US

• Senior Vice President, Marketing for startup Health, Wellness & Fitness technology company.
• Developed B2B and B2C marketing strategy and execution with emphasis on the healthcare industry.
• Relaunched brand and website with enhanced content, design, and messaging improving the user experience.
• Built demand generation strategy enhancing relationships, generating meetings, and increasing pipeline 3x.
• Defined and prioritized roadmap in collaboration with Development team.
• Hired and managed independent marketing contractors and agency to help execute strategy.

Irving, Texas, US

• Senior Vice President, Marketing & Sales for Supply Chain and Spend Management B2B SaaS solutions.
• Reported to the CEO leading Marketing and Sales for a high growth $50M ARR company marketing asset management, inventory management, invoice management, procure-to-pay, travel and expense, and other solutions
• Hired ten Marketers and five Accounts Executives in less than four months building strategic teams
• Renamed solutions, improved positioning and messaging, relaunched website, created new event booth, and promotional collateral in first 90 days
• Established Product Marketing function and collaborated with Product
• Managed and developed RFP and proposal team implementing new technology to improve RFP process and deliverables and created a win/loss reporting process

Dallas, TX, US

• Vice President, Marketing & Sales for early-stage startup SaaS HR Talent Management company.
• Reported to the CEO helping grow startup company to $22M ARR and reaching its M&A exit strategy being acquired by Outmatch, now Harper.
• Grew and developed Marketing team and hired Account Executives and SDRs establishing the company’s first sales organization.
• Established Product Marketing function, hired Senior Product Marketers, and developed product roadmap.
• Supported global resellers and distributors, and managed strategic partner relationships with leading Applicant Tracking System (ATS) providers including Taleo/Oracle, iCIMS, Kronos, PeopleFluent, Ultimate Software.
• Established Client Advisory Board Council enhancing customer relationships and engagement.

Scottsdale, Arizona, US

• Senior Director, Marketing & Business Development
• Hired and developed Marketing and Inside Sales team for newly established Agile Business Process Platform Technologies Group business unit.
• Developed GTM strategy for growing the use of i2's platform technology externally to software companies, independent software vendors, and software developers through OEM licenses, resale, and partnerships.
• Developed and managed analyst, media, and PR relationships.
• Managed marketing and sales operations teams.

• Independent marketing consultant across industries:
• Coreintellect, dot.com business intelligence company. Contracted as “Acting” Senior Vice President of Marketing providing strategic direction and guidance to President/CEO, developed go-to-market plan and promotional.
• Reliant Energy. Developed marketing plans and competitive analyses.
• Saleslogix CRM. Developed pricing, competitive analysis, product launch template and promotional materials.
• Veteran's Health Administration (VHA). Strategic marketing advisor to internal management team, developed marketing plan, pricing and competitive analysis.

• Director, Product Marketing and Product Management for global database management software solutions.
• Managed Product Marketing strategy and six-person team for $300 million ARR database division.
• Supported strategic partner alliance team managing Oracle, IBM, Microsoft, Sybase, and Informix.
• Launched strategic, new modular enterprise management solution covering applications, databases, desktops, networks, and servers generating over $15 million ARR in the first year.
• Integrated competitive products following ten mergers managing roadmap, promotional, and product launches.

San Jose, California, US

• Senior Director, Product Marketing and Product Management for Legent Corporation (acquired by CA), a global enterprise management solutions software company.
• Promoted to Director managing strategy and five-person team for $200M ARR enterprise management solution consisting of six product suites.
• Provided global marketing support including delivering sales presentations, product updates, and training during quarterly strategic meetings with EMEA leaders and teams.
• Established strong analyst relations with Gartner, Aberdeen, Forrester, and IDC.
• Supported executive team with due diligence of M&As.
• Managed marketing plan and strategy for integrating industry leading competitive products following M&As.

Education record

Bachelor Of Science (Bs), Mathematics And Computer Science