What I do: Healthcare product marketing, sales enablement and consumer engagement strategies that lead to smarter health decisions and improved outcomes.How I do it: I'm a versatile, results-oriented marketing manager offering progressive experience in producing and executing high-impact integrated marketing programs, communications and initiatives. As the healthcare industry continues to evolve, I remain a strategic thinker who stays abreast of critical industry trends and embeds market-based insight into innovative B2B and B2C programs that improve brand awareness, engagement and growth across multi-channels.I’m truly passionate about my work and have a special interest in getting the right message, to the right audience, at the right time - with measurable results. This often means taking complex concepts and translating them into compelling content that resonates with the potential buyer at each stage of their journey. Examples of my work:https://dianejgerdes.journoportfolio.com/Areas of expertise:-Content Development-Cross-functional Teaming-Customer Engagement-Event Strategy-Go-to-Market Planning-Market Research & Analysis -Product Branding & Packaging -Sales Enablement & Support-Social Media Marketing-Thought Leadership
-Value Proposition & Messaging
-Vendor Relationship