Diane Mahon Email & Phone Number

Barrington, IL, US

Lake Forest, Illinois, United States

• Led account-based marketing strategies and a cross-functional team of 25+ to create multi-channel campaigns, driving $16M+ in annual incremental revenue from Pricing Program customers.
• Developed and managed data infrastructure to assess campaign performance, ROI, and enhance channel/account strategies for pricing programs.
• Partnered with data science teams to design and implement analytic plans for continuous support optimization.
• Directed the creation of a data pipeline integrating customer attributes, pricing, and data science models to deliver personalized product recommendations.
• Enhanced 1:1 customer engagement by collaborating with sales to integrate marketing strategies into training and materials.

Lake Forest, IL

• Developed and executed customer insight-driven marketing strategies for 14 new pilot sub-segments, launching within a year and generating $18M+ in annual revenue.
• Created marketing playbooks, calendar sequencing, and measurement plans for rapid deployment.
• Established scalable processes and governance frameworks for efficient marketing execution across 14 segments.

LAKE Forest, IL

• Built marketing strategies and led cross-functional teams to deliver 75+ integrated campaigns for Grainger core services like Sustainability and Safety, successfully relaunching seven private-label brands.
• Established scalable paths to purchase products related to Grainger's core services.
• Created Grainger's first multi-disciplinary team, enhancing cross-channel, content, and analytics collaboration.
• Partnered with digital channels to execute a multi-touch Safety campaign, exceeding goals by 1.5X-3X and generating $21M in annual revenue.
• Developed Grainger's first two content engines using both internal and external resources for strategic content creation.
• Crafted and implemented nine customer personas and corresponding journey maps to refine messaging and improve engagement across personalized interactions.

Greater Chicago Area

• Established a consistent brand identity for internal and external communications.
• Led RFP processes and contract negotiations to secure mutually beneficial outcomes.
• Partnered with an external agency as the marketing lead to develop UIC's first virtual campus tour.

Greater Chicago Area

• Led global, multi-disciplinary teams, including external partners (PR, event marketing, social media, and word-of-mouth agencies) from prospecting to pitch.
• Developed criteria and processes for identifying, researching, and prioritizing potential client leads, achieving a 66% pitch conversion rate.
• Crafted RFP/RFI responses and initiated materials for 16 pitches; directly led two successful pitches.
• Established a process to monitor industry and prospect news, delivering daily reports to global team members.
• Pioneered a B2B social media program to enhance social media utilization.

Chicago, Illinois, United States

• Created a business as a "dinner party stylist", decorating custom dinner parties and menus unique to each client and event. Featured in InStyle Magazine, DailyCandy Chicago, Crain's Chicago Business, and Chicago Social.

Chicago, Illinois, United States

• Developed and implemented new business strategies, achieving a 75% return on initial contacts and a 40% rate of securing face-to-face follow-up meetings, with a focus on cross-category brand transference and new.

Chicago, Illinois, United States

• Lead teams for Sara Lee (L'eggs) Ameritech and McDonald's. Sara Lee (L'eggs)
• Guided the successful re-launch of the L’eggs pantyhose product line as VP Management Director, implementing integrated marketing plans and creative initiatives that reversed a 5-year decline in a shrinking.
• As VP Account Supervisor, spearheaded the launch of McDonald’s Special Points of Distribution in Walmart and gas stations (Shell, Chevron, BP/Amoco), serving as consumer consultant to the construction team and.

Chicago, Illinois, United States

• 7-Eleven (1989-1994), Quaker Oats (1986-1988) brands and Oscar Mayer (1983-1986)
• Oversaw the successful Slurpee "Brainfreeze" campaign and specialty coffee launches at 7-Eleven.

Ba, English Literature

Activities and Societies: Advertising Director, Daily Illini; Alpha Gamma Delta

Aaaa Institute Of Advance Advertising Studies In Integrated Marketing Communications