Diane Labenz Email & Phone Number

California, United States

Mountain View, Ca, Us

Houston, Texas, Us

Houston, Texas, Us

Houston, Texas, Us

San Jose, Ca, Us

San Francisco, Ca, Us

Designed new loan conditions feature for StreamLoan's native iOS and responsive web app to improve loan requirement completion rate.

Designed client’s first end-to-end jobs platform. Took conceptual ideas and turned them into an interactive prototype to achieve an MVP within 6 weeks. Owned research and UI/UX prototype.

Seattle, Wa, Us

Designed and ideated brand's first parent portal to increase character brand page engagement in a multi-week sprint. Translated consumer trends, user research, and prioritized information architecture to surface relevant brands and consumer products.

Rockford, Mi, Us

Reported on marketing performance for various retention channels across company portfolio. Presented marketing strategy recommendations to brand stakeholders by analyzing consumer data.

Rockford, Mi, Us

Led email retention strategy for 5+ brands. Designed email personalization initiatives to improve brand user experience and YoY incremental revenue growth. Achieved an 11% lift in conversion.

Rockford, Mi, Us

Coded and optimized email programs for over 10+ eCommerce brands. Incorporated user insights and market trends into digital marketing strategy to improve engagement and user retention rates.

Comstock Park, Michigan, Us

• Designed and launched the company's first website to increase label sales and B2B prospects. Spearheaded user research to improve site content, navigation, and usability. • Designed flexographic print labels for CPG clients to grow in-house graphic design accounts.• Created and distributed marketing materials (web, print) to grow new accounts which resulted in a 35% increase in prospect inquiries.• Researched various industries and developed client surveys to understand existing pain points to improve customer service, existing offerings, and site content.

• Developed email campaigns to increase the retention rate of commercial and small business accounts.• Created marketing materials to increase wedding prospects.• Managed social media accounts and developed content strategy in order to grow awareness.

Grand Rapids, Mi, Us

• Created marketing displays for various job and career recruitment events as well as office marketing initiatives to increase student attendance and awareness.• Executed large scale non-profit events with a very limited budget to aid students seeking placement within the industry.• Assisted students in internship searches and collected feedback in order to improve database search functionality.

Comstock Park, Mi, Us

• Designed branding materials to build brand recognition of the HELP campaign.• Developed a strategic marketing plan for the HELP Campaign.• Researched grant opportunities for the non-profit arm of Spearia (Help Campaign) with the goal to aid non-profit clients.• Created event marketing materials (web, print) to grow event sign-ups and attendance.

Bachelor Of Arts - Ba, Marketing

Product Design