Diane Frederick-Landsman Email & Phone Number

Evanston, Il, Us

Highwood, Illinois, United States

Evanston, Il

Innovative and on-target product development, marketing, branding, promotion, public relations, and publishing resource for companies and organizations competing for attention in both the consumer and business marketplaces. Whatever your communications challenges, in whatever media, Ideas that Work can help you identify your key audiences, articulate your value proposition, and create compelling messages that get the results you're looking for.

Arlington Heights, Il

Working in the areas of marketing communications, sales, and sales support, MoranDrummer's focus is principally in helping companies succeed in bringing new products and ideas to market. Work involves digging for and articulating key value propositions; identifying and understanding targeted customer groups to sell to and serve; and then shaping distinguishing benefits — verbally and visually — to grab attention, pique interest, and generate buy in. Specialties: Brand and product identity, sales, advertising, direct marketing, pr, media for learning, message development, content/thought leadership, graphic design, and production and management of materials.

• Developed company’s new marketing strategy, including redesigned Web site, prospecting campaign, public relations program, and case study portfolio• Instrumental in acquiring eight new clients and expanding range of creative services provided to existing clients• Created editorial concepts and content for contracts totaling $1.5 million, including print, video, Internet, out-of-home, social media, sales collateral, email marketing, direct marketing, market research, and event-based client initiatives• Contributed to measurable results for clients, including 65% business growth for entrepreneurial software company and substantially higher average sales per project for specialty supplier in the design and construction industry

Chicago, Il

Supervised seven-person editorial staff, plus production team and contract subject matter experts and contributors. In addition to maintaining quality editorial standards, led strategy, editorial calendar, and content development for Chief Learning Officer, Talent Management, and Certification brands, including magazines, Web sites, e-media, social media, research reports, Editorial Advisory Boards, and conferences attracting senior-level human capital executives. Marketing and communications assignments ranged from maintaining industry awareness of publisher—via advertising, email marketing, public relations, corporate communications, and participation in industry events and associations—to speechwriting, writing articles and op-ed pieces, and producing sales presentations that enhanced access to high-level decision-makers.

Glenview, Il

Collaborated with curriculum directors, content specialists, marketing managers, and designers to create compelling marketing materials for K-12 educational resources and technology tools

• Developed concepts, directed photography, hired and managed freelancers, and edited magazines, books, and premiums for custom publisher. • Collaborated with sales team, art directors, other editors, and vendors to support client needs and internal objectives. • Planned and executed bi-lingual family reunion planner for Procter & Gamble, and created top-selling checkout magazine highlighting family food traditions for Campbell Soup Co. • Edited seven of the company’s 12 best-selling magazines for 2002