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A savvy Marketing professional who understands domestic and international marketing management strategies in today’s ever-changing global environment. Has developed and managed key strategic marketing and sales programs for both small start-up and large enterprise companies that have resulted in increased revenue. Initiatives include Executive Briefing, Customer Reference, Worldwide and Field Marketing programs, responsible for the creation and execution of Marketing Campaigns to the management of America's Field Marketing teams. At both the Corporate and Field Marketing levels, a highly experienced manager with the expertise to manage effectively the budget of resources and programs associated with direct and indirect channels, electronic and direct marketing, operational planning, customer/prospect events, sales tools and program. Excells at transending organization boundaries and work effeectivelyt in cross functional maner to achieve business goals.
Rsa The Security Division Of Emc
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Senior Manager, Marketing ProgramsRsa The Security Division Of Emc May 2010 - PresentBurlington, Massachusetts, UsResponsible for leading global marketing campaigns including development of campaign strategy; to campaign creation and execution for North America in addition to building and leveraging Campaigns for ' Rest of World' for implementation. -
Senior Manager, International/Multinational MarketingKronos Incorporated May 2007 - 2009Recruited to work for the Vice President - International to develop an international marketing strategy that leveraged existing corporate and regional marketing resources to support Kronos' aggressive global expansion initiatives.• Served as the primary intermediary with multiple corporate functions including industry, product, and corporate marketing. On behalf of international provided key input into product groups to influence product release planning.• Worked with account executives to coordinate and host multinational customer Executive Briefings including agenda development and logistics with the goal of increasing Kronos’ global footprint through customer expansion efforts. • Prepared and executed a Multinational Track for Kronos’ largest worldwide customer event, KronosWorks, for 2007 and again in 2008. Track consisted of eight sessions resulting in increased attendance growth of 250% over previous year with continued outstanding session ratings by both customers and analysts.
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Sr. Manager, Americas MarketingProgress Software 2001 - 2007Burlington, Massachusetts, UsSenior Manager, Americas Marketing (2004 – 2007)Assumed responsibility for Americas Marketing by adding Latin America to the North America portfolio. Reported to the Vice President of the Americas. Managed regional marketing budget of $5.8M.• Generated marketing programs that added leads and significantly increased business opportunities for the sales teams; Americas was approximately 50% of worldwide revenue.• Integrated the Latin and North America teams into 'one team' to support company goals which resulted in stronger corporate representation for what was a slightly removed Latin America operation.• Developed regional marketing programs, events, and communications specific to geographical needs and consistent with corporate direction; standardized programs where applicable across geographies resulting in reducing marketing spend by 25%Senior Manager, North America Marketing (2002 – 2004)Managed all aspects of North America (NA) field marketing including database marketing, events, internal and external communications, marketing program development, execution, and ROI. Reported to the Vice President of North America Operations and directed a diversified NA marketing team of 10 with budget management of $3.8M.Senior Manager, Global Sales and Mktng. Programs (1998 – 2002) Made business case for and expanded Corporate Marketing to include a Global Marketing Services and Sales Programs organization. Responsibilities included serving as the global liaison with worldwide regional marketing teams and developing and deploying global marketing/sales programs and resources. Responsible for staff, and program development including strategy, budget, IT systems, promotion and measurement. Maintained close ties with management and sales team to develop targeted programs that had a direct impact on sales revenue. -
Sr. Mgr., Global Marketing And Field ServicesPowersoft/Sybase 1994 - 1998Sybase, Inc., Concord, MA / Emeryville, CA 1996 – 1998)Senior Manager, Global Sales and Marketing SupportOwned and managed the unification and growth of field programs that existed separately in acquired Powersoft and parent company, Sybase Inc. Programs included: Executive Briefing Program, Worldwide Reference Program, International Marketing Support, and Global Field Marketing. With the Powersoft acquisition, role expanded in terms of scope with the management of additional resources and budget of positions and programs that existed within Sybase, California. Powersoft Corporation, Concord MA (1994 – 1996)Manager, Worldwide Field Marketing Services Overall responsibilities included the non-technical and marketing support for over 80 countries and North America field. Managed and deployed the international PowerBuilder Desktop product launch in 32 countries. Devised and executed from the ground-up Powersoft’s first Executive Briefing Program and their Worldwide Customer Reference Program. Built team of high-performers who were recognized consistently in Quota Club for outstanding support to the sales teams.
Diane Lawrence Skills
Diane Lawrence Education Details
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Northeastern UniversityBusiness Administration
Frequently Asked Questions about Diane Lawrence
What company does Diane Lawrence work for?
Diane Lawrence works for Rsa The Security Division Of Emc
What is Diane Lawrence's role at the current company?
Diane Lawrence's current role is Senior Manager, Marketing Programs at RSA The Security Division of EMC.
What is Diane Lawrence's email address?
Diane Lawrence's email address is di****@****rsa.com
What is Diane Lawrence's direct phone number?
Diane Lawrence's direct phone number is (800) 495*****
What schools did Diane Lawrence attend?
Diane Lawrence attended Northeastern University.
What are some of Diane Lawrence's interests?
Diane Lawrence has interest in Watching Sports, Watching Soccer, Boating, Cooking, Exercise, Investing, Outdoors, Soccer, Electronics, Home Improvement.
What skills is Diane Lawrence known for?
Diane Lawrence has skills like Saas, Salesforce.com, Marketing, Solution Selling, Enterprise Software, Lead Generation, Microsoft Office, Customer Service, Windows, Powerpoint, Marketing Strategy, Cloud Computing.
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