Collaborates across multiple business units regionally and nationally to provide expertise and guidance on marketing strategies and developing new campaigns. Develop and manage advertising and marketing programs intended to improve customer engagement and increase retail traffic and sales.Create and execute innovative marketing campaigns that were adopted as best practices nationwide in several areas of AT&T including retail sales, human resources, revenue and… Show more Collaborates across multiple business units regionally and nationally to provide expertise and guidance on marketing strategies and developing new campaigns. Develop and manage advertising and marketing programs intended to improve customer engagement and increase retail traffic and sales.Create and execute innovative marketing campaigns that were adopted as best practices nationwide in several areas of AT&T including retail sales, human resources, revenue and retention.Work with brand leaders, legal partners, channel marketing, national marketing and outside agencies to develop and execute customer facing retail sales campaigns including digital advertising, sponsorship opportunities, window graphics and OOH items.Manage a $1 Million plus budget creating advertising programs for new retail and authorized retail stores driving customer traffic and store awareness. These programs include tactics such as paid social media, radio remotes, DJ Chatter, grand opening in-store events, digital advertising, email and direct mail. Track campaign metrics and performance of advertising programs to show ROI and report information to leadership teams for future evaluation. Award recipient of the AT&T Service Excellence Award, West Region MVP Award, and numerous team collaboration awards. Show less

I owned Visual Communication, a marketing & branding company. We specialized in helping clients make strong marketing decisions through the use of print, web and social media to develop a strong company brand. Clients ranged from small, corporate and government agencies. Our goal was to maximize a client's sales needs and provide quality design for any budget.

Launched in Jan 2010, speakerpublisher was the publishing division of Visual Communication and focused on helping coaches, speakers and trainers create products for the "back of the room" sales and to help promote their services. Everything from a simple package of business cards & bio sheet to full blown production of books, CD/DVD's and speaker websites, Facebook landing pages and more.