Diane L. Law, Dba Email & Phone Number

Hernando, Fl, Us

Hernando, Florida, United States

Teaching Marketing Courses in the College of Doctoral Studies.

United States

Teaching Marketing Courses: Integrated Marketing Communications, Principles of Marketing, Consumer and Organizational Behavior, Data-Driven Decision Making and Applied Data Analysis and Visualization.

Authored book "Integrated Marketing Communications: Building the Brand".

Provide Marketing advisory services to this early-stage idea incubator specializing in raising equity funding promoting ideas that solve societal issues through technological solutions. Work in close collaboration with senior management to advance the company’s mission to provide people in underserved areas of the world with access to resources that will facilitate their economic mobility to lift their families out of poverty.

Provided marketing advisory services for Rhino Web Groups various digital marketing clients.

Greater San Diego Area

Served as: Adjunct Professor of Marketing, San Diego, CA (2015 – 2018) | Associate Professor of Marketing, San Diego, CA (2018 –2021). | Adjunct Professor of Marketing, Charlotte Metro (2022 – Present)Currently deliver Marketing courses remotely through the University’s online program. Earlier, taught Applied Research Methods and Marketing Management MBA level courses as well as undergraduate level courses including Principles of Marketing, Integrated Marketing Communications… Show more Served as: Adjunct Professor of Marketing, San Diego, CA (2015 – 2018) | Associate Professor of Marketing, San Diego, CA (2018 –2021). | Adjunct Professor of Marketing, Charlotte Metro (2022 – Present)Currently deliver Marketing courses remotely through the University’s online program. Earlier, taught Applied Research Methods and Marketing Management MBA level courses as well as undergraduate level courses including Principles of Marketing, Integrated Marketing Communications, Marketing Research & Analytics, and Consumer & Organizational Buying Behavior. Provided value added leadership in course and curriculum development as well.• Developed courses on MBA Applied Research Methods; UG Integrated Marketing Communications and Market Research & Analytics that were delivered online and onsite. Show less

San Diego, Ca

Founded, managed, and grew this marketing consultancy focused on driving innovation in the marketing function and optimizing the Marketing efforts of its clients. Planned, staffed, and directed engagements with companies in industries including technology, legal services, consulting, and manufacturing. Partnered with companies including Green Circuits, Inc., Aero Engine Protection Corp., Devaney, Pate, Morris & Cameron, LLP, Wagenknecht IP Law Group, D&K Engineering, Rhino Web Group… Show more Founded, managed, and grew this marketing consultancy focused on driving innovation in the marketing function and optimizing the Marketing efforts of its clients. Planned, staffed, and directed engagements with companies in industries including technology, legal services, consulting, and manufacturing. Partnered with companies including Green Circuits, Inc., Aero Engine Protection Corp., Devaney, Pate, Morris & Cameron, LLP, Wagenknecht IP Law Group, D&K Engineering, Rhino Web Group, CUSTOMatrix: and Standard Filter. Further details on individual engagements are available in the “Projects: section of the LinkedIn profile. Show less

San Diego, Ca

Classes Taught: Market Research

MBA Classes Taught:- Marketing Management- Managerial Accounting- Finance

San Diego County, California, United States

Classes Taught: Marketing Essentials (Online)

San Diego

Undergraduate and MBA Classes taught: - Marketing Management- Product Management- Pricing Strategies- Financial Management- Project Management- Principles of Accounting- Managerial Accounting

San Diego, Ca

Identified organizational needs before developing and implementing a marketing plan focused on driving new business development and growing sales as the company experienced ten-fold revenue growth and expanded from 60 to 500 employees in San Diego and Singapore.• Transformed an engineering-based web presence into a marketing-based site that effectively promoted the company’s engineering and manufacturing services to deliver a 260% increase in services revenue and 90% growth in… Show more Identified organizational needs before developing and implementing a marketing plan focused on driving new business development and growing sales as the company experienced ten-fold revenue growth and expanded from 60 to 500 employees in San Diego and Singapore.• Transformed an engineering-based web presence into a marketing-based site that effectively promoted the company’s engineering and manufacturing services to deliver a 260% increase in services revenue and 90% growth in manufacturing business. Laid the groundwork for a robust and effective Marketing Communications function. • Significantly enhanced the company’s visibility within the industry. Authored and submitted award applications resulting in the receipt of 21 awards including Inc.’s ‘5,000 Fastest Growing Private Companies’ five years in a row and selection as an Ernst and Young Entrepreneur of the Year. Implemented a comprehensive online, social media and promotions strategy that enabled the capture of key clients and enhanced online visibility by 400% in 12 months. Show less

San Francisco

Facilitated the startup of a popular waterfront restaurant. Quickly transitioned to an enterprise leadership role serving in the functional capacities of a General Manager, Controller, CFO and Chief Marketing Officer (CMO) on an as-needed basis. • Provided leadership that enabled the restaurant to achieve profitability in only six months and generate multimillion dollar revenues in only two years. Effectively countered the 9/11 economic meltdown by identifying fresh opportunities… Show more Facilitated the startup of a popular waterfront restaurant. Quickly transitioned to an enterprise leadership role serving in the functional capacities of a General Manager, Controller, CFO and Chief Marketing Officer (CMO) on an as-needed basis. • Provided leadership that enabled the restaurant to achieve profitability in only six months and generate multimillion dollar revenues in only two years. Effectively countered the 9/11 economic meltdown by identifying fresh opportunities driving creation of a new profit center that enabled the business to address strict regulatory requirements and weather an unprecedented restaurant-failure rate in San Francisco. Show less

Sunnyvale, Ca

Increased solutions sales more than 50% by implementing programs to shift toward more market-driven solutions. Reduced global server costs by 40% within 4 months through development and implementation of an employee intranet and partner portal.

Scotts Valley, Ca

Transformed an engineering driven technology centered organization into a market focused organization while reversing the revenue trend from 80% internal Motorola revenue sources to 70% external commercial revenue sources. Grew channel revenue streams by developing and implementing joint go-to-market programs with IBM, Nokia and Peoplesoft.

San Jose, Ca

Enabled this start-up infrastructure consulting company to position itself as a strategic acquisition while contributing to improving its online capabilities. Played a key role in driving 250% revenue growth.

San Jose, Ca

* Boosted service agreement sales by 30% within 1 year through strategic marketing efforts* Negotiated multi-million dollar worldwide service agreements with industry leaders IBM, Digital and Unisys

Farmington, Mi And San Jose, Ca

* Pioneered the development of the service marketing revenue stream, generating incremental service revenue sales totaling $2.5 million in year 1 (250% of quota) to $7.6 million in year 2* Negotiated customized multi-million dollar service agreements for clients including Ford Motor Company, General Dynamics, General Motors, McDonnell Douglas, Computer Science Corporation and NASA Johnson Space Center

Doctorate Of Business Administration, Marketing

Activities and Societies: Alpha Chi Honor Society

Certification, Social Media Marketing

Master’S Degree, Accounting

Activities and Societies: Delta Mu Delta Honor Society

Mba, General Business Management

Activities and Societies: Delta Mu Delta Honor Society

Bs Business Administration, Marketing & Management

Tourism And Travel Services Management

Executive It Boot Camp

Executive IT Boot Camp, Stanford University Professional Education, Palo Alto, CA

Executive Management Program