Diane W.

Diane W. Email and Phone Number

Senior Director of Demand Generation @ Jitterbit
Texas, United States
Diane W.'s Location
Dallas-Fort Worth Metroplex, United States, United States
Diane W.'s Contact Details

Diane W. personal email

About Diane W.

Critical Thinker • Award-winning Leader • Revenue Marketer • Strategic Partners • Business DevelopmentExpertise:▸ Business Growth through Revenue Marketing Strategies▸ Go to Market Planning and Execution▸ Brand Storytelling, Creative Services▸ Strategic Alliances, Channel Partner MarketingBecause she got her business start reporting directly to sales, Diane has been accountable for pipeline creation and deal progression with resulting revenue from the beginning. Since then, she has served in a multitude of leadership roles with companies including Microsoft, McAfee and SAP. Diane led the Microsoft ABM Americas practice and created McAfee’s Global Demand Center, transforming it into a digital-first, data-centric organization. The experience and insight Diane has gained throughout her career has transformed her into a force multiplier, empowering her teams to overachieve revenue goals across the go-to-market ecosystem: global marketing teams, sales, strategic partners and professional services. She excels at blending an artistic vision with a scientific approach, producing meaningful customer experiences. Her passions are life-long learning, sharing best practices and developing new leaders.Key Results:• Overachievement 12 Consecutive Quarters - down funnel conversions• Global Demand Generation: Award-winning 67% increase in sales accepted leads• Content Management: Created an effective content collaboration platform • Field Marketing: 71% increase in pipeline contribution• Alliances and Channel Partners: Record-breaking program participation driving revenue• Marketing Operations: Martech stack - integrated MAP to CRM, lead scoring and reporting• Leadership: 42% increase in new marketing leadership approval from prior administrationExecutive Leadership, Revenue Marketing, Demand Generation, Pipeline Acceleration and Deal Close programs, Campaign Management, Customer Experience (CX), Brand, Corporate Visual Identity, Paid Media, ABM, Go to Market (GTM) Plan, Content Development, Creatives Services, Project Management, Partner Marketing, Solution Marketing, Product Marketing, Marketing Automation Platforms, Marketing Operations, B2B technologies, Public Cloud, Private Cloud, Hybrid Cloud, Supply Chain Management, ERP, SaaS, PaaS, AI, ML, Cybersecurity

Diane W.'s Current Company Details
Jitterbit

Jitterbit

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Senior Director of Demand Generation
Texas, United States
Website:
jitterbit.com
Employees:
366
Diane W. Work Experience Details
  • Jitterbit
    Senior Director Of Demand Generation
    Jitterbit
    Texas, United States
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  • Jitterbit
    Senior Director, Demand Generation
    Jitterbit Mar 2024 - Present
    Alameda, Ca, Us
    Recruited to build a demand management growth engine. Responsible for generating pipeline through strategic programs, consistently creating and capturing demand to drive measurable revenue outcomes. Improve marketing performance ROI through efficient investments. Manage a team of sales-savvy marketers. Work cross-functionally with Sales, Operations, Product Marketing and Regional Marketing teams to develop a strong pipeline of opportunities.• Develop an analytics-led decisions strategy with flawless execution to drive new business and customer expansion• Optimize the throughput of our joint sales and marketing efforts to generate quality pipeline• Focus on empowering teams to optimize and execute end-to-end business processes• Create a world-class customer experience
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  • Sap
    Director, Demand Management | Sap S/4Hana Cloud, Public Edition
    Sap Aug 2023 - Mar 2024
    Walldorf, Bw, De
    Manage strategic demand and generate pipeline across North America specifically growing the S/4HANA Public Cloud business. Create and drive demand generation integrated plans with pipeline build strategies designed to scale initiatives. Target markets with high impact, coordinated demand generation activities, tactics and programs based on strategic growth areas. Provide report analytics of pipeline performance measurements.• Responsible for the overall rhythm of Demand, orchestrating the different sources of demand and creating the Demand Plan for the North America S4/HANA Cloud Public Edition business • Work with a broad range of Demand drivers: Marketing, Center of Excellence and Customer Reference to drive success through sales leadership and account executives to accelerate growth• Strategize and collaborate with Demand Management stakeholders (Sales, Solution Advisory, Digital, Marketing, Partner Ecosystem) to review rolling quarter business health, identify new activities and track the execution• Support the localization and adoption of Global and Regional Sales Plays, exploit available assets and leverage Market Unit leaders to build new selling motions
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  • Sonicwall
    Vice President Of Demand Generation
    Sonicwall Aug 2022 - Aug 2023
    Milpitas, Ca, Us
    Lead the demand generation marketing organization including strategic planning, execution, measurement and optimization for business growth. Develop data-driven strategies based on market needs — adjusting as required by changing market conditions and emerging opportunities. Provide strategic leadership for global campaign development, digital marketing, paid media and creative services. Responsible for inspiring a team of growth marketers: campaign managers, copywriters, creative designers and content creators. Our charter is to deliver a compelling, authentic, personalized customer experience. • Identify key priorities, optimize campaign planning frameworks, budget and resource allocation• Collaborate with key business partners to ensure alignment between our strategic marketing approach and overall corporate strategy. Apply a management consulting approach by articulating outcomes to the business with KPIs aligned to strategic growth initiatives.• Evangelize and educate an audience-centric content strategy to amplify the corporate brand to ensure content quality and relevance• Map high value content to audience journeys and analyze content gaps within the asset inventory to support content strategy and campaign requirements• Monitor B2B marketing trends, share industry best practices and foster marketing innovation and integration across the organization• Develop a comprehensive and disciplined approach to performance measurement that reveals strengths and weaknesses. Action insights and recommendations for continuous improvement
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  • Sonicwall
    Senior Director Of Demand Generation
    Sonicwall Mar 2020 - Aug 2022
    Milpitas, Ca, Us
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  • Microsoft
    Global Demand Center - Americas Abm Leader
    Microsoft 2018 - 2019
    Redmond, Washington, Us
    Planned, executed and measured AI + ML based targeted ABM programs to build pipeline and drive revenue for customer accounts. Evangelized and trained sales and marketing field teams on ABM methodology. • Translated sales objectives into priority campaigns and assets to leverage for strategic account engagement planning• Aligned marketing tactics with named accounts and successfully scale programs to a wider, targeted audience• Developed tiered portfolio of marketing offerings that can be deployed in one-to-few and one-to-many account coverage models• Orchestrated and led ongoing account check-ins with account executives to ensure goals, key contacts and account plans remain on trackTogether with global engagement programs and paid media, the initial ABM program launch contributed 115% of sales quota attainment. Cloud initiative: Microsoft Azure.
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  • Hewlett Packard Enterprise
    Global Product Marketing Leader
    Hewlett Packard Enterprise 2016 - 2017
    Houston, Texas, Us
    Managed product launches and content assets for enterprise advisory and consulting services. Developed digital asset management kits for web, mobile, social media and events. Led high priority projects, market research and insights, competitive research, messaging and sales enablement guides, events, and partner activities. Developed a corporate-wide nurture program with journey mapping. Engineered a content development taxonomy. Concepted and created the first interactive infographic with hero assets. Managed video and photo shoot for network broadcast commercials.My strong marketing discipline and business development experience enabled me to perform as a utility player focused on cross-functional best practices.
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  • Mcafee
    Senior Director Of Marketing, Global Demand Center
    Mcafee 2010 - 2013
    San Jose, California, Us
    Recruited to transform global marketing through a digital customer engagement strategy. Built the Global Demand Center which defined best practices for strategic planning, thought leadership, global and regional programs, and partner marketing. Implemented marketing technologies and content management. Designed growth programs to drive engagement and conversion to revenue. Developed a sustainable, digital marketing strategy and pipeline plan. Scaled the platform developing global and region-specific lead scoring and nurture programs into a high-performance practice. Identified new white space opportunities through data modeling for customer expansion and net new acquisition.Established strategic partnerships with sales leaders and meeting business requirements by understanding market opportunities and customer needs. Orchestrated cross-functional team collaboration across the global theaters. Championed ‘Ignite the Channel’ for Partner Marketing (VAR, MSP) programs designed for partner-led opportunities. Managed a senior team of strategic, analytical and sales savvy modern marketers with the tenacity for execution. Conducted annual budget and resource planning. Project managed agile work streams.• 67% increase in qualified leads to sales driving record-breaking global demand• 42% increase in new marketing leadership approval rating from previous administration• Conducted messaging workshops and content development strategy sessions• Created the first Project Management Office (PMO) utilizing agile marketing• Marketing Visionary Award and additional team awards: Eloqua - Oracle Marketing Cloud
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  • Sap
    Director Of Enterprise Marketing
    Sap 2007 - 2010
    Walldorf, Bw, De
    Designed strategic marketing programs tied to sales goals to drive business growth. Partnered with executive leaders to deliver ABM revenue generation programs. Targeted segmented audiences: industries, whitespace accounts, net new prospects with ITDM and line of business (LoB) persona messaging. Tactics: Digital marketing, direct mail, ABM, deal close events, outdoor sports complex, indoor arena and major airport terminal advertising to build awareness and develop pipeline and gap close plan. Leveraged Solution and Industry Marketing to extend reach. Customized strategic marketing and alliance programs across the partner ecosystem targeting key accounts. Developed the optimum mix of marketing and partner activities to build and accelerate pipeline. • 71% increase in pipeline contribution moving metrics from worst to first• Used the sales forecast and partner heat maps as a compass for mid-funnel deal acceleration• Created a national best practice model for marketing and strategic alliances• Record breaking event attendance and sponsored partner participation• Acquired partner market development funds (MDF) for account based marketing initiatives• Harnessed the power of the VAT team to innovate and create new initiatives• Championed Customer Experience (CX) program – Customer for Life• SAP MVP Award recipient – Performance Excellence
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Diane W. Skills

Strategic Partnerships Lead Generation Enterprise Software Demand Generation Go To Market Strategy Saas Sales Enablement Strategy Crm B2b Marketing Business Alliances Product Marketing Cloud Computing Business Development Management Sales Analytics Marketing Strategy Marketing Automation Marketing Salesforce.com Cross Functional Team Leadership Program Management Integrated Marketing Business Strategy Multi Channel Marketing Sales Management Solution Selling Business Intelligence Customer Acquisition Strategic Alliances Leadership Channel Partners Executive Management Integration Partner Management Sales Operations Competitive Analysis Sales Process Product Launch Messaging Digital Marketing Professional Services Erp B2b Marketing Strategy Team Building Global Cross Functional Team Leadership Social Media Software As A Service Customer Relationship Management

Diane W. Education Details

  • University Of North Texas
    University Of North Texas
    Political Science

Frequently Asked Questions about Diane W.

What company does Diane W. work for?

Diane W. works for Jitterbit

What is Diane W.'s role at the current company?

Diane W.'s current role is Senior Director of Demand Generation.

What is Diane W.'s email address?

Diane W.'s email address is di****@****oft.com

What schools did Diane W. attend?

Diane W. attended University Of North Texas.

What are some of Diane W.'s interests?

Diane W. has interest in Politics, Animal Welfare, Science And Technology, Arts And Culture.

What skills is Diane W. known for?

Diane W. has skills like Strategic Partnerships, Lead Generation, Enterprise Software, Demand Generation, Go To Market Strategy, Saas, Sales Enablement, Strategy, Crm, B2b Marketing, Business Alliances, Product Marketing.

Who are Diane W.'s colleagues?

Diane W.'s colleagues are Lisa Brown, Zeb Wilton, Tim Bond, Greg B., Marcos Oliveira Pinto, Renato Oliveira, Chris Justus.

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