Diane Macpherson Email & Phone Number

Burlington, Massachusetts

- Built company's marketing function from the ground up. Effectively repositioned branding and updated corporate image including messaging and logo redesign to establish company as a leader in the distribution of premium HVAC products. - Developed, designed and managed all marketing communications, including public and media relations; targeted email and advertising campaigns; social media; sales collateral development, web site re-design and content; event planning, and customer and corporate communications. - Developed and managed targeted lead generation for 100+ dealer base, including print, online and direct mail advertising that aligned with and leveraged partner manufacturers' corporate branding in the local market areas. - Recipient of top WIT WHAM Award (2006) for Outstanding Achievements in Marketing in the Event/Promotions category for dealer meeting at F1 Boston that drew record attendance. - Recipient of WIT WHAM Award (2007) for Outstanding Achievements in Marketing in the Advertising category for combined Boston Globe/Boston.com ad campaign that brought in nearly half of the annual dealer sales leads during a five-week period.

Newburyport, Ma

- Managed company's internal and external communications functions, including marketing communications; public relations and collateral development; employee and client communications; and content and HTML for company web site/intranet. Also managed company trade show participation. - Served as editor (from 1989) of Relocation Journal & Real Estate News, an award-winning trade publication for relocation and human resource professionals. Successfully transitioned the publication from a small regional quarterly to a monthly national magazine, and later as the industry’s first online publication. - Launched Newsbreak, a weekly newsletter for human resource and relocation professionals.- APEX Awards for Communications Excellence (1993, 1994, 1995); one of 10 out of 4,300 communications professionals to earn APEX Grand Award (1996) for writing/editorial excellence. - Achieved Certified Relocation Professional (CRP) designation from the Employee Relocation Council.

Newburyport, Ma

- Served as editor (from 1989) of Relocation Journal & Real Estate News, a trade publication for relocation and human resource professionals. Successfully transitioned the publication from a small, regional quarterly to a monthly national magazine, and later as the industry’s first online publication.

Lowell, Ma

Provided business-to-business marketing communications/public relations/copy writing services to businesses, consultants, and advertising and design agencies. Continued in role as editor Relocation Journal & Real Estate News.

Wayland, Ma

- Developed and implemented marketing communications, public relations and advertising strategies for diverse client base. Assumed role of editor Relocation Journal & Real Estate News.

Framingham, Ma

- Developed and tracked company media calendar; wrote press releases, edited company user newsletter and user group proceedings; managed company trade show participation.