Diane Berry

Diane Berry Email and Phone Number

Managing Principal at OutsideView @ OutsideView
Diane Berry's Location
Califon, New Jersey, United States, United States
Diane Berry's Contact Details

Diane Berry personal email

n/a
About Diane Berry

Managing principal at OutsideView, a market strategy agency that helps start-up to mid-sized technology companies get recognized as market leaders, with differentiated industry analyst strategies, smart messaging and positioning, focused media strategies, content marketing and social programs. More than 20 years' experience in high-growth, innovative B2B technology companies; multiple IPO experience. Served as SVP Market Strategy and SVP Global Marketing with Coveo, the leader in AI platforms making every experience more relevant; SVP Marketing and Advisory Board Chair of Taleo, a leading workforce management SaaS solutions provider with NASDAQ IPO, later acquired by Oracle for $1.9 billion, CMO and Chair of the Advisory Board of SelectMinds, a corporate social networking solutions provider, also acquired by Oracle; and CMO and Chief Strategy Officer of Smyth Solutions, a provider of accounts receivable and credit SaaS solutions and outsourcing services. Diane has also served as an executive in the publishing industry with both Ziff Davis and Journal Register Company, where she served as VP Communication and Investor Relations during its turnaround and NYSE IPO.Specialties: Market strategy; content marketing; analyst relations; messaging & positioning; media relations strategy; PR; business development; SaaS; Cloud; B2B marketing; social; enterprise search & relevance technologies; personalization; contextual content; knowledge management, social technologies, HR technologies; branding and image; marketing organization; product positioning and strategy; marketing communications; corporate marketing.

Diane Berry's Current Company Details
OutsideView

Outsideview

View
Managing Principal at OutsideView
Employees:
2
Diane Berry Work Experience Details
  • Outsideview
    Principal
    Outsideview Feb 2016 - Present
    Greater New York City Area
    Diane is managing principal of OutsideView, a market strategy agency that helps young and evolving B2B tech companies get recognized as market leaders. Specialties include strategic messaging and positioning, differentiated industry analyst strategies, and focused media, content marketing and social strategies. Diane has spent her career leading marketing for high-growth, innovative B2B technology companies with highly successful outcomes, from fundings and IPOs to acquisitions, in part through strong leadership positions with tier-one industry analyst firms and other key influencers. She has served as the head of marketing and market strategy with companies such as Coveo, the recognized leader in intelligent search in the cloud; Taleo, a leading workforce management SaaS solutions provider with NASDAQ IPO, later acquired by Oracle for $1.9 billion; SelectMinds, a corporate social networking solutions provider, also acquired by Oracle; Smyth Solutions, a provider of accounts receivable and credit SaaS solutions and outsourcing services. Diane also has worked successful corporate turnarounds, helping a 5,000-employee media company emerge from Chapter 11 to become the most profitable company in its industry, complete with a NYSE IPO. Diane began her career as a creative copywriter with marketing agencies and still believes that content can be the start of everything.
  • Coveo
    Svp Market Strategy
    Coveo Sep 2014 - Mar 2016
    Guided market strategy through transformation from an on-premise enterprise search platform provider to a cloud-first leader in intelligent search apps with greater than 200% growth in revenue bookings quarter over quarter and year over year and consistent recognition as the Gartner MQ's most innovative leader. Developed corporate messaging and positioning, analyzed market, industry and economic opportunities for growth; lead extensive industry analyst program; launched and operationalized Coveo's customer success program to better engage customers around business value and leverage resulting ROI data in customer stories. Lead speaking, awards, PR, developed content marketing strategies leveraging developed research and best practices. Company spokesperson.
  • Coveo
    Senior Vice President, Marketing And Communication
    Coveo Aug 2009 - Jan 2014
  • Smyth Solutions
    Chief Marketing Officer, Chief Strategy Officer
    Smyth Solutions Oct 2008 - Jul 2009
    Provider of SaaS and outsourced services in the areas of retail accounts receivable, credit and collections. Diane also served as the CEO of the for-profit trade association Vendor Compliance Federation (VCF), part of the Smyth group of companies; conceived of and designed the organization's first corporate social network for its members and customers, led the creation of messaging, positioning, marketed and personally sold the company's initial credit community offering to a distributor in the United Kingdom where it was deployed to 50 companies.
  • Selectminds
    Chief Marketing Officer
    Selectminds Jan 2007 - Mar 2008
    As Chief Marketing Officer, Diane managed the SelectMinds brand, image, go-to-market strategy, communications and product marketing globally. Expanding the application of what had been an alumni network to multiple corporate applicaitons, Diane was instrumental in the organization's rapid market adoption. Diane worked closely with SelectMinds clients to ensure that the measurable benefits they gained from online corporate social networking were recognized both within client companies and externally with all of their constituencies. SelectMinds provided corporate social networking technology and services to a leading roster of F500 clients and was acquired by Oracle.
  • Taleo Corp
    Senior Vice President, Corporate Marketing
    Taleo Corp 2000 - 2005
    As the first marketing executive with Taleo through its IPO, Diane pioneered the introduction of SaaS offerings in a perpetual license world, defined global go-to-market strategies and led brand development and awareness as well as demand generation. An early adopter of content marketing and customer advocacy, Diane worked with Coveo customers and its research organization to publish and share highly credible content that differentiated Taleo and helped to generate inbound deal flow in what was considered a previously saturated recruiting technology market.
  • Journal Register Company
    Vp, Corporate Communication And Investor Relations
    Journal Register Company 1993 - 1999
    Member of the turn-around executive team taking Journal Register from Chapter 11 to the most profitable company in its industry within a five-year period, including a successful IPO on the NY Stock Exchange. Developed communication and investor relations branding programs for world’s largest publisher of community newspapers. Instrumental in company’s Initial Public Offering. Developed and managed investor relations program from pre-IPO through post.

Diane Berry Skills

Saas Strategy Product Marketing Business Development Go To Market Strategy Demand Generation Leadership Crm Cloud Computing B2b B2b Marketing Enterprise Software Marketing Salesforce.com Start Ups Analytics Social Networking Coveo Advertising Knowledge Management Corporate Communications Lead Generation Brand Management Strategic Communications Knowledge Sharing B2b Marketing Strategy Customer Relationship Management Business To Business

Diane Berry Education Details

Frequently Asked Questions about Diane Berry

What company does Diane Berry work for?

Diane Berry works for Outsideview

What is Diane Berry's role at the current company?

Diane Berry's current role is Managing Principal at OutsideView.

What is Diane Berry's email address?

Diane Berry's email address is db****@****veo.com

What is Diane Berry's direct phone number?

Diane Berry's direct phone number is +141826*****

What schools did Diane Berry attend?

Diane Berry attended Rutgers, The State University Of Nj.

What are some of Diane Berry's interests?

Diane Berry has interest in Knowledge Management, Social Media, Social Network Analysis, Equestrian Sports, Enterprise Search, Collaboration, Search And Relevance Technology, Travel, Corporate Social Networking.

What skills is Diane Berry known for?

Diane Berry has skills like Saas, Strategy, Product Marketing, Business Development, Go To Market Strategy, Demand Generation, Leadership, Crm, Cloud Computing, B2b, B2b Marketing, Enterprise Software.

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