Diane R. M. Email and Phone Number

Teach graduate and undergraduate students the principles of public relations including corporate communication management and public relations in the nonprofit industry.

Full-time faculty member in Towson University's Department of Mass Communication teaching graduate and upper level undergraduate students the principles of public relations and strategic communication. Courses taught include: strategic communication campaigns, public relations writing, public relations for nonprofits, corporate communication management and law and ethics in advertising/PR.• Served as the faculty advisor for Towson's chapter of the Public Relations Student Society of… Show more Full-time faculty member in Towson University's Department of Mass Communication teaching graduate and upper level undergraduate students the principles of public relations and strategic communication. Courses taught include: strategic communication campaigns, public relations writing, public relations for nonprofits, corporate communication management and law and ethics in advertising/PR.• Served as the faculty advisor for Towson's chapter of the Public Relations Student Society of America.• Served as webmaster for the department's pages on Towson University's website for two years.• Served as advisor to pre-mass communication students as well as those already in the major.• Served on the department's social media committee in support of developing interesting and informative content on its social media platforms to both engage current students and recruit new students to the major. • In conjunction with a faculty colleague, developed curriculum for a new course on public relations/advertising law and ethics. Show less

Served as adjunct faculty at Towson University teaching undergraduate students principles and practices of strategic communication, including PR for nonprofits, PR writing and developing integrated communication campaigns.

Teaching communication and marketing skills to adults seeking expertise in these areas as part of Montgomery College's Workforce Development and Continuing Education and Nonprofit Leadership Institute.

Recruited to develop and implement a change management communications strategy for the entire human resources line of business that encompassed 17 offices across the country, which formerly functioned separately and were then aligned under the office of the chief human capital officer in a model consisting of a combination of shared resources and strategic business partners. Worked closely with senior HR leaders and partnered with other departments, including policy, public affairs and… Show more Recruited to develop and implement a change management communications strategy for the entire human resources line of business that encompassed 17 offices across the country, which formerly functioned separately and were then aligned under the office of the chief human capital officer in a model consisting of a combination of shared resources and strategic business partners. Worked closely with senior HR leaders and partnered with other departments, including policy, public affairs and Congressional liaison.• Developed and implemented a strategic communications plan that initially focused on a change management initiative bringing 17 disparate HR groups under one corporate structure but broadened to include the entire HR line of business and its customers (13,000 DOE employees).• Developed and launched (in conjunction with IT) an HR Intranet focused on both HR staff to engage and connect them across U.S. offices as well as provide HR information to all DOE employees across the country. Working with content owners, devised navigational structure and taxonomy, developed content guidelines and ensured that content was relevant for the target audiences.• Oversaw development of a branding strategy for the entire HR line of business, including establishment of a working group, oversight of the review process, development of guidelines and launch of the brand DOE-wide. Show less

Provided health care and nonprofit organizations with communication and marketing strategies to enhance their organization and brand; engage, educate and persuade consumers, employees and other key constituencies; and increase overall awareness, preference and growth. Projects included:• Writing blogs for nationwide dissemination for the director of the Substance Abuse and Mental Health Administration’s Center for Mental Health Services related to federal efforts to promote the… Show more Provided health care and nonprofit organizations with communication and marketing strategies to enhance their organization and brand; engage, educate and persuade consumers, employees and other key constituencies; and increase overall awareness, preference and growth. Projects included:• Writing blogs for nationwide dissemination for the director of the Substance Abuse and Mental Health Administration’s Center for Mental Health Services related to federal efforts to promote the prevention and treatment of mental health disorders.• Serving as interim communications vice president for small DC association, developing communications infrastructure, planning for annual conference, and member engagement strategies.• Exceeding D.C. Public Health Department’s goal by over 60% with development and launch of outreach strategy for a MedStar Health Diabetes Institute initiative targeting African American men at risk for high blood pressure and diabetes.• Achieving 7% increase in shares through social media strategy and content development in support of the American College of Obstetrics and Gynecology. Show less

Recruited to set strategic direction for and oversee the health system's newly integrated communications and marketing function including branding and advertising, service line marketing, physician communication, online media, and internal and external communication. Holy Cross operates a 425-bed urban hospital and a 93-bed community hospital as well as a radiation treatment center, dialysis center, home care and hospice programs and a senior center. • Oversaw strategic direction and… Show more Recruited to set strategic direction for and oversee the health system's newly integrated communications and marketing function including branding and advertising, service line marketing, physician communication, online media, and internal and external communication. Holy Cross operates a 425-bed urban hospital and a 93-bed community hospital as well as a radiation treatment center, dialysis center, home care and hospice programs and a senior center. • Oversaw strategic direction and development of 18-month, $750K campaign targeted to seniors emergency center (the first of its kind in the nation), resulting in 7% increase in volume and 20% increase in consumer preference and awareness. Target audiences included seniors, referring physicians and caregivers.• Oversaw research with business leaders and consumers, which identified strength of Holy Cross brand and led to recommended branding strategies for a second hospital that was constructed in the northern portion of the county.• Launched the health system's social media program.• Developed campaign around Holy Cross’ 2010 recognition for outstanding performance on key quality measures including getting media placements; running full-page advertisements; and announcing the recognition on our website, social media and printed newsletters. Subsequent consumer research found significant increase in people rating Holy Cross Hospital, Silver Spring, as the safest hospital in the area.• Built an internal communications program from the ground up including providing oversight for three employee engagement campaigns resulting in over 75% survey participation.• Developed and provided oversight for 18-month communications campaign for launch of electronic health record resulting in 85% usage rate by employees and physicians one month post launch. Show less

Hired to develop and direct Washington Hospital Center’s comprehensive internal communications program for 6,000 employees in multiple locations, including providing counsel to president, strategic communications planning, executive positioning, management development, change management, crisis communication, event planning, customer service, and employee recognition. WHC is a 900-bed, tertiary care facility with a level I trauma center.• Developed communications strategy to improve… Show more Hired to develop and direct Washington Hospital Center’s comprehensive internal communications program for 6,000 employees in multiple locations, including providing counsel to president, strategic communications planning, executive positioning, management development, change management, crisis communication, event planning, customer service, and employee recognition. WHC is a 900-bed, tertiary care facility with a level I trauma center.• Developed communications strategy to improve patient satisfaction resulting in a 15-point increase in percentile ranking. • Developed communications strategy for employee satisfaction survey resulting in a 20% increase in participation.• Developed extensive positioning plan to introduce new president to the community, local media, physicians and employees. • Wrote the hospital president’s speeches and executive correspondence.• Developed and implemented internal crisis communication plan for 7-week nursing strike, resulting in no loss of patient volume and balanced media coverage. Show less

Recruited to plan and oversee development of internal and external communications and marketing strategies for this 13,000-employee health system, which at the time included 4 hospitals, 2 nursing homes, assisted living, urgent care centers and a behavioral health center. Supervised a staff of 14. • Created business plan for Inova’s web site, received approval of $100,000 start-up funds and oversaw launch of new site.• Developed communications strategies for community outreach… Show more Recruited to plan and oversee development of internal and external communications and marketing strategies for this 13,000-employee health system, which at the time included 4 hospitals, 2 nursing homes, assisted living, urgent care centers and a behavioral health center. Supervised a staff of 14. • Created business plan for Inova’s web site, received approval of $100,000 start-up funds and oversaw launch of new site.• Developed communications strategies for community outreach, community health improvement, OB physician marketing, and fundraising efforts.• Oversaw $1.5 million branding campaign that served as the initial launch for the Inova brand; today Inova is recognized as the brand for numerous health care facilities in Virginia. Show less