Drive integrated marketing programs to contribute to quarterly MQL and sales meeting goals. Create campaigns for email, paid social, and display channels. Manage webinar series from beginning to end, including abstract creation, promotional efforts, speaker coordination, and sales follow-up. Develop targeted messaging for prospects in all stages of the buyer’s journey. Drive content strategy with audit and performance analysis to assess future needs. Create nurture and retargeting campaigns to move prospects further down the pipeline. Monitor program performance, report on KPIs, and make strategic recommendations. Work cross-functionally with creative, content, paid social, marketing operations and sales teams to manage timely development and launch of programs.

Managed schedule of demand generation programs including emails, content syndication, webinars, and third-party placements. Developed email testing schedule to measure effectiveness of CTA, personalization, and subject lines. Managed third-party vendor contracts and relationships. Provided support of all demand generation campaigns through partnership with internal marketing team, external third-party partners, and sales.

Created, managed, and executed campaigns within Marketo to support demand generation programs. Built emails, website landing pages, and forms in Marketo using HTML and CSS. Created data segmentation filters, groups, and campaign distribution lists. Provided campaign metrics to assist marketing team in making data driven decisions. Assisted in development of best practices in email and data governance.

Managed lead generation and inside sales efforts through email marketing, outbound sales, and paid content programs. Coordinated with marketing and sales teams on development and execution of campaigns and provided performance reporting. Developed transition plan to Salesforce.com and served as help desk resource for organization. Managed data in Pardot and Salesforce.com; created segmentation rules, work flows, and reports.

Executed email campaigns, managed nurture and list building of incoming leads, coordinated webinars and corporate events. Edited all corporate communications. Developed and managed sales order process within Microsoft Dynamics CRM.

Wrote, edited, and proofread feature stories and business profiles for local newspaper.

Provided data analysis support to sales and marketing team.Created customer and prospect lists for inside sales reps, using Salesforce.com, Hoovers, and RainKing software.