• Directs government labor agency communications strategy, messaging, branding; strategically positions the District of Columbia labor secretary while communicating the agency's program services and wins to the news media, businesses, constituents and stakeholders• Manages operations and all staff of the Office of Public Affairs, which includes media relations, community outreach, events planning and management, and strategic communications; in conjunction with legislative director – coordinates legislative strategy, analyzes and proposes policy, drafts recommendations and reports; ensures policies and legislative strategies are aligned with agency priorities, and communications strategic planning • Advises agency director and executive team on effective communication strategy; serves as principal spokesperson for responses to all media inquiries received by the agency; conducts data-driven analysis to guide work• Composes speeches, briefing materials, talking points, agency director testimony, press materials, and serves as editor-in-chief of all branded agency communications

• Managed community outreach efforts and staff around a comprehensive DC labor agency public engagement strategy; gathered and analyzed information and data to identify issues and isolate problems, develop solutions and measurements of productivity and effectiveness for agency and Administration; develop detailed briefings and reports of findings, advising on strategic direction for maximum effectiveness

• Managed communications strategy and media relations; drafted talking points and video scripts, articles and editorial pieces; secured earned media, interviews for executives• Ghostwrote CEO’s monthly digital and print column in The (Annapolis) Gazette; drafted remarks, created issue briefs for the County Executive, workforce CEO and other key executives• Developed targeted messaging to support brand positioning and build awareness; conducted quantitative research to best inform internal and external customers of job market trends

• Positioned AARP CEO and Executive Leadership with influential, policy-making leaders and executives for the leveraging of strategic priorities and goals• Managed AARP sponsorship awards database and budget; editor of outreach newsletter, and communications team co-editor of the AARP Annual Report

• Managed executive office communications and operating budget; edited speeches, drafted CEO briefings and management memos, facilitated webinars; crafted social media content• Developed persuasive copy for targeted messaging; collaborated with managers to ensure consistency with communications strategies and organizational messaging

• Managed technical communications for the Business Systems department; managed on-site technical media troubleshooting for all special events held at Ford Field, including Detroit Lions home games• Managed communications projects for the Public Relations, Guest Services, Business Systems and Promotions departments, including youth football camps, stadium tours, media services billing, and game-day press support for the 70,000-seat stadium• Expanded target market public relations for stadium tours and group outings at Ford Field resulting in a 73% revenue increase for Guest Services activities

• Developed and implemented high-visibility campaigns to promote community service events for corporations and non-profits; 87% retention rate for corporate accounts• Spearheaded an innovative public relations campaign for a multi-million dollar restaurant chain; garnered extensive media coverage of the company’s urban initiatives• Increased by 71% a multi-billion dollar restaurant chain’s visibility as a positive community partner within 7 months of receiving the account, resulting in a multi-year contract extension