Diane O. Email & Phone Number

Ny, Us

Saratoga Springs, Ny, Us

Oversee all strategic communications and marketing initiatives for Skidmore College and serve as strategic adviser to the president and senior staff. Lead 23 full-time employees in the Office of Communications and Marketing in the development and implementation of strategic communications and marketing plans, media and external relations, internal communications, event marketing, Scope alumni magazine, photography and video production, web programming and design, brand development and promotion of the College.

Saratoga Springs, Ny, Us

Saratoga Springs, Ny, Us

Oversee strategic communications and marketing strategies to raise awareness, and enhance and protect the reputation of Skidmore College, its students, faculty, and alumni. Lead a group of ten full-time professionals who are responsible for the direction of strategic communications and marketing initiatives including news and digital content; internal, external and crisis communications; digital and multimedia content strategy and development; event marketing and promotion; media relations; website programming, design, and development; photography and video production; and oversight of alumni magazine.

Cohoes, New York, Us

Directed global public relations initiatives; social media strategies; developed advertising and media placement strategies; initiated and developed strategic partnerships; managed sponsorships; developed internal/corporate communications strategies; developed and managed all web content, supervised three employees.

Latham, Ny, Us

Directed global marketing initiatives including content strategy and development, public relations, social media, advertising, product launches, strategic partnerships, sponsorships/events, trade show management, crisis communications and internal communications. Managed multiple global external marketing and advertising agencies, as well as freelance team. Managed team of five.

Arlington, Texas, Us

Developed and managed marketing and communications programs for Great Escape Theme Park and Six Flags Hotel and Indoor Waterpark; planned and executed grand opening of the first indoor waterpark in Upstate New York; managed internal and external communications; developed integrated marketing programs; managed community relations programs; and developed advertising campaigns.

Monrovia, California, Us

Hired as inaugural public and media relations strategist, developed national communication strategies; developed grand opening and new product launch strategies; identified media trends; developed advertising campaigns; wrote advertising and digital copy; served as corporate spokesperson.

Boston, Massachusetts, Us

Promoted from Senior Account Executive to Account Manager to Account Director within three years. Developed and directed strategic public relations programs for national client accounts including Dunkin’ Donuts and Whole Foods Markets. Directed all aspects of account service, including building strong client relationships, development of integrated branding campaigns, strategic planning & execution, administration of budgets, new business pitches.Media relations efforts generated positive publicity in media outlets such as: NBC Today, NBC Weekend Today, CBS Early Show, USA Today, and Boston Sunday Globe Magazine.

Served as inaugural assignment editor; researched and wrote news copy for broadcast; generated story ideas for reporters; assigned crews to cover news events; conducted field interviews; booked guests, conducted interviews; facilitated newscast production.

New York, Us

Researched information for news broadcasts; conducted interviews; wrote news copy; collected B-roll footage; liaison between field crew and in studio news production staff. Served as field producer; researched and summarized briefings for national news anchors; traveled with correspondents to assist with on-location news production.Performed production duties for The Late Show with David Letterman. Provided studio and newsroom tours for visitors of CBS Broadcast Center in New York City.