Diane O.

Diane O. Email and Phone Number

Vice President of Communications and Marketing, Albany College of Pharmacy and Health Sciences | Marketing Strategy | Communications Strategy @ Albany College of Pharmacy and Health Sciences
Diane O.'s Location
Ballston Spa, New York, United States, United States
Diane O.'s Contact Details

Diane O. personal email

n/a
About Diane O.

Media maven. Visionary leader of dynamic teams.Communications strategist with creative flair.Collaborative partnership builder.Advocate for diversity and inclusion. Former national broadcast journalist.Creative and strategic storyteller and copywriter.Currently VP of Communications and Marketing at Albany College of Pharmacy and Health Sciences (ACPHS) leading all aspects of the institution's branding, communications, marketing, and outreach. Over two decades of leadership comms experience (agency and in-house) across industries: entertainment, consumer products, fashion and home designs, higher ed, hospitality, and manufacturing. Creative communications and brand campaigns have translated to exceptional brand awareness and sales growth for global brands, incl.: Trader Joe's, Whole Foods Markets, Dunkin' Donuts, Six Flags, Mohawk Fine Papers, and more.Achieved thousands of impactful media placements, incl. front page business feature story in Wall Street Journal, national TV - NBC TODAY, Weekend TODAY, CBS This Morning, among many others.

Diane O.'s Current Company Details
Albany College of Pharmacy and Health Sciences

Albany College Of Pharmacy And Health Sciences

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Vice President of Communications and Marketing, Albany College of Pharmacy and Health Sciences | Marketing Strategy | Communications Strategy
Diane O. Work Experience Details
  • Albany College Of Pharmacy And Health Sciences
    Vice President Of Communications And Marketing
    Albany College Of Pharmacy And Health Sciences Feb 2022 - Present
    Ny, Us
  • Skidmore College
    Interim Vice President For Communications And Marketing
    Skidmore College Mar 2021 - Feb 2022
    Saratoga Springs, Ny, Us
    Oversee all strategic communications and marketing initiatives for Skidmore College and serve as strategic adviser to the president and senior staff. Lead 23 full-time employees in the Office of Communications and Marketing in the development and implementation of strategic communications and marketing plans, media and external relations, internal communications, event marketing, Scope alumni magazine, photography and video production, web programming and design, brand development and promotion of the College.
  • Skidmore College
    Senior Director Of Communications And Marketing
    Skidmore College Dec 2020 - Feb 2022
    Saratoga Springs, Ny, Us
  • Skidmore College
    Director Of News And External Relations
    Skidmore College Oct 2016 - Dec 2020
    Saratoga Springs, Ny, Us
    Oversee strategic communications and marketing strategies to raise awareness, and enhance and protect the reputation of Skidmore College, its students, faculty, and alumni. Lead a group of ten full-time professionals who are responsible for the direction of strategic communications and marketing initiatives including news and digital content; internal, external and crisis communications; digital and multimedia content strategy and development; event marketing and promotion; media relations; website programming, design, and development; photography and video production; and oversight of alumni magazine.
  • Mohawk
    Director Of Public Relations
    Mohawk Jan 2013 - Oct 2016
    Cohoes, New York, Us
    Directed global public relations initiatives; social media strategies; developed advertising and media placement strategies; initiated and developed strategic partnerships; managed sponsorships; developed internal/corporate communications strategies; developed and managed all web content, supervised three employees.
  • Primaloft, Inc.
    Marketing Communications Manager
    Primaloft, Inc. 2008 - Dec 2012
    Latham, Ny, Us
    Directed global marketing initiatives including content strategy and development, public relations, social media, advertising, product launches, strategic partnerships, sponsorships/events, trade show management, crisis communications and internal communications. Managed multiple global external marketing and advertising agencies, as well as freelance team. Managed team of five.
  • Six Flags
    Public Relations Manager
    Six Flags Apr 2006 - Apr 2008
    Arlington, Texas, Us
    Developed and managed marketing and communications programs for Great Escape Theme Park and Six Flags Hotel and Indoor Waterpark; planned and executed grand opening of the first indoor waterpark in Upstate New York; managed internal and external communications; developed integrated marketing programs; managed community relations programs; and developed advertising campaigns.
  • Trader Joe'S
    Manager Of Media Relations
    Trader Joe'S Jul 2002 - Dec 2005
    Monrovia, California, Us
    Hired as inaugural public and media relations strategist, developed national communication strategies; developed grand opening and new product launch strategies; identified media trends; developed advertising campaigns; wrote advertising and digital copy; served as corporate spokesperson.
  • Cone, Inc. Public Relations
    Public Relations Account Director
    Cone, Inc. Public Relations 1999 - 2002
    Boston, Massachusetts, Us
    Promoted from Senior Account Executive to Account Manager to Account Director within three years. Developed and directed strategic public relations programs for national client accounts including Dunkin’ Donuts and Whole Foods Markets. Directed all aspects of account service, including building strong client relationships, development of integrated branding campaigns, strategic planning & execution, administration of budgets, new business pitches.Media relations efforts generated positive publicity in media outlets such as: NBC Today, NBC Weekend Today, CBS Early Show, USA Today, and Boston Sunday Globe Magazine.
  • Wxxa Fox 23
    Broadcast News Assignment Editor And Writer
    Wxxa Fox 23 Aug 1996 - Aug 1997
    Served as inaugural assignment editor; researched and wrote news copy for broadcast; generated story ideas for reporters; assigned crews to cover news events; conducted field interviews; booked guests, conducted interviews; facilitated newscast production.
  • Cbs News
    News Production Assistant | Assistant To Dan Rather | Cbs Network Television Page
    Cbs News Jun 1994 - Aug 1996
    New York, Us
    Researched information for news broadcasts; conducted interviews; wrote news copy; collected B-roll footage; liaison between field crew and in studio news production staff. Served as field producer; researched and summarized briefings for national news anchors; traveled with correspondents to assist with on-location news production.Performed production duties for The Late Show with David Letterman. Provided studio and newsroom tours for visitors of CBS Broadcast Center in New York City.

Diane O. Skills

Press Release Development Media Strategy Crisis Communications Social Media Video Production Media Skills Training Message Development Content Management Corporate Blogging Media Relations Event Planning Brand Awareness Blogging Corporate Communications Digital Marketing Advertising Integrated Marketing Special Events Global Marketing Advertising Management Strategic Planning Strategic Media Relations Facebook Content Strategy Internal Communications Press Conferences Event Management Spokesperson Training Editing Global Branding Media Spokesperson Brand Messaging Journalism Social Media Marketing Broadcast Television Content Development Newsletters News Writing Public Relations Marketing Communications Strategic Communications Product Launches Marketing Strategy Brand Management Copywriting Content Writing Communications Planning Internal And External Communications Publicity Press Kits

Diane O. Education Details

  • Suny Oneonta
    Suny Oneonta
    Communications

Frequently Asked Questions about Diane O.

What company does Diane O. work for?

Diane O. works for Albany College Of Pharmacy And Health Sciences

What is Diane O.'s role at the current company?

Diane O.'s current role is Vice President of Communications and Marketing, Albany College of Pharmacy and Health Sciences | Marketing Strategy | Communications Strategy.

What is Diane O.'s email address?

Diane O.'s email address is di****@****phs.edu

What schools did Diane O. attend?

Diane O. attended Suny Oneonta.

What skills is Diane O. known for?

Diane O. has skills like Press Release Development, Media Strategy, Crisis Communications, Social Media, Video Production, Media Skills Training, Message Development, Content Management, Corporate Blogging, Media Relations, Event Planning, Brand Awareness.

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