Diane Percheron Email & Phone Number

Ville De Paris, Île-De-France, France

Ville De Paris, Île-De-France, France

Hong Kong

>> Definition of the marketing & communication strategy and operational deploymentMANAGEMENT OF ACQUISITION AND LOYALTY LEVERS- Implementation of a CRM solution: database management, content creation and workflow management (emailing, newsletters, automation)- Animation of the e-commerce website: content management (editorial & visual) and optimisation of the customer journey (conversion funnel)- Social networks strategy & community management : animation, content and follow-up of sponsored campaigns with web marketing agency- SEO project management with digital agency : semantic recommendation and coordination of key words & content- Direct reporting (KPIs & ROI) to the CEO, analysis & optimisation of marketing actionsBRAND MANAGEMENT & COMMUNICATION- Construction of the brand's DNA, guarantor of the brand image & brand awareness development (positioning, value proposition, visual identity & storytelling)- Development of all marketing, communication & sales supports

Hong Kong

Manage the Toys & Music product category and a team of 3 peopleProduct development and strategy- Manage a products portfolio of 200 SKUs- Conduct market researches and analyses of consumer needs to establish marketing strategies- Define the product features, positioning, pricing and packaging- Implement new concepts and innovative products- Work closely with Purchasing, Engineering and Design teams at every step of the development- Follow-up all the production approval process with Quality & Production team and suppliersDigital Marketing- Design the marketing tools for digital marketing campaigns and corporate website- Define the SEO strategy for e-commerce websites like Amazon, Cdiscount Operational Marketing- Participate in meetings with clients as product ambassador to present new collections- Organise and participate in BtoB events, such as International Fairs and PR eventsManagement- Manage a team with 2 assistants based in Hong Kong and France

Hong Kong

Develop and manage the Multimedia category and productsProduct development- In charge of the products’ features and designs, and the packaging creation- Manage Designers’ team: define creative briefs and lead the entire creative development- Analyse market trends and define positioning, targeting and assortment of the brands- Led the creation of a new high-end audio brand, created the brand identity, defined the DNA and implemented the marketing plans to develop the brand awareness Operational Marketing- Create the sales support tools and assist the Sales team: presentations, product sheets, pictures- Manage the entire Multimedia Catalogue 2016 design and coordinate the online version- Participate in organisation of fairs: design stand layouts and prepare the samplesDigital Marketing- Support the Digital team and provide ideas, tools, articles for social media and upcoming blog

Paris

HBA category - House Care & Laundry productsI managed retailer own-brands for Household products categoryProduct development- Developed own-brand products from concept to shelves- Managed the packaging makeover of 120 productsMarketing strategy- Monitored and analysed product lines performance and sales (use of Nielsen/Kantar/Emnos)- Analysed European market: competitors, creative trends, consumer needsSourcing- Managed call for tenders and negotiation with suppliers

Paris

I implemented and monitored marketing promotion campaigns to drive customers’ sales.Operational marketing- Developed sales promotion campaigns- Managed customer relationship : Gemey Maybelline, Nivea, Dim, Pampers, HTC, Casio, Adidas- Created communication tools : leaflets, POS, packaging, website, emailing campaigns- Managed internal teams and services providers- Operations reporting: performance analysis, improvement recommendations

Paris

I assisted the Commercial Director in all her missions.- Analyzed sales and product performance- Managed retailers product assortment and orders- Made recommendations on pricing strategy based on analysis- Organized Exhibition Shows and a new jewellery store Opening Ceremony

Région De Paris, France

I developed the brand awareness with consumers to drive sales in SEPHORA stores- Developed the sales and advised the customers- Managed the products assortment and stock in stores- Merchandising: negotiated with the sales force to showcase and highlight products in stores

Master’S Degree, Marketing

Activities and Societies: MERCURE Association 2012Graduate in 5-years Business School, Master's Degree in Marketing Overseas Studies.

Master’S Degree, International Business With China

Overseas Studies Program learning Chinese language & culture, and focusing on International Business in APAC