Diane Percheron Email & Phone Number

Ville De Paris, Île-de-France, France

Ville De Paris, Île-de-France, France

Hong Kong

>> Definition of the marketing & communication strategy and operational deploymentMANAGEMENT OF ACQUISITION AND LOYALTY LEVERS- Implementation of a CRM solution: database management, content creation and workflow management (emailing, newsletters, automation)- Animation of the e-commerce website: content management (editorial & visual) and optimisation of.

Hong Kong

Manage the Toys & Music product category and a team of 3 peopleProduct development and strategy- Manage a products portfolio of 200 SKUs- Conduct market researches and analyses of consumer needs to establish marketing strategies- Define the product features, positioning, pricing and packaging- Implement new concepts and innovative products- Work closely.

Hong Kong

Develop and manage the Multimedia category and productsProduct development- In charge of the products’ features and designs, and the packaging creation- Manage Designers’ team: define creative briefs and lead the entire creative development- Analyse market trends and define positioning, targeting and assortment of the brands- Led the creation of a new.

Paris

HBA category - House Care & Laundry productsI managed retailer own-brands for Household products categoryProduct development- Developed own-brand products from concept to shelves- Managed the packaging makeover of 120 productsMarketing strategy- Monitored and analysed product lines performance and sales (use of Nielsen/Kantar/Emnos)- Analysed European.

Paris

I implemented and monitored marketing promotion campaigns to drive customers’ sales.Operational marketing- Developed sales promotion campaigns- Managed customer relationship: Gemey Maybelline, Nivea, Dim, Pampers, HTC, Casio, Adidas- Created communication tools: leaflets, POS, packaging, website, emailing campaigns- Managed internal teams and services.

Paris

I assisted the Commercial Director in all her missions.- Analyzed sales and product performance- Managed retailers product assortment and orders- Made recommendations on pricing strategy based on analysis- Organized Exhibition Shows and a new jewellery store Opening Ceremony

Région De Paris, France

I developed the brand awareness with consumers to drive sales in SEPHORA stores- Developed the sales and advised the customers- Managed the products assortment and stock in stores- Merchandising: negotiated with the sales force to showcase and highlight products in stores

Master’S Degree, Marketing

Activities and Societies: MERCURE Association 2012Graduate in 5-years Business School, Master's Degree in Marketing Overseas Studies.

Master’S Degree, International Business With China

Overseas Studies Program learning Chinese language & culture, and focusing on International Business in APAC