Diane Hall Email & Phone Number

Toronto, On, Ca

Toronto, Canada Area

• Content strategy and production consultant for SEO-optimized editorial content for The Knot, WeddingWire Canada and The Bash websites in order to grow users, traffic and brand awareness.• Based in Toronto and reporting to corporate office in New York, services include assigning to writers, editing, photo editing, scheduling, tracking content performance and marketing projects.• As Canadian market expert, consult with social media, PR, marketing, community and sales teams in New York, Washington D.C. and Barcelona on projects including market research and trends, content for social media channels, email marketing, SEM, contests, guest posts, user-generated content and product galleries.

Toronto, Canada Area

• 2016-present: Digital content and marketing consultant.• 2012-2016: Launched and operated 2life.io and the 2life suite of lifestyle apps for couples. The 2life mobile apps combine original content, collaboration tools and custom advertising units. Managed content creation, app development/updates and marketing programs with major North American retailers.• 2004-2012: Founder and publisher of 2: The Magazine For Couples, a quarterly national lifestyle publication targeting millennials and distributed to Hudson’s Bay Company Gift Registry customers. Responsible for magazine and online publishing operations including editorial, creative services, production, sales and marketing teams. Extended brand online; developed and produced 45 episodes of a web TV series; developed and launched an iPad app to replicate the magazine browsing experience – released 11 apps on the platform.• 2003-2012: Hudson’s Bay Company custom publishing, content production, and marketing program management for Gift Registry division. Wrote and executed business plan and managed programs with 40 national brands including Whirlpool, Dyson, Chanel and Waterford Wedgwood.• 2003: Hudson’s Bay Company Gift Registry – marketing and content consultant.

Toronto, Canada Area

• Developed digital content and bundled media assets from WeddingChannel.com and WeddingBells US to build integrated marketing programs (digital and print) to sell to national and regional advertisers.• Responsible for WeddingBells US magazine publishing operations including editorial, creative services, production, sales and marketing teams based in Toronto; reported to corporate office in Los Angeles.

Toronto, Canada Area

• Responsible for publishing operations including editorial, creative services, production, sales and marketing teams.• 1996: Extended brand online with launch of weddingbells.com, a North American web site.• 1998: Wrote business plan and led expansion of magazine into US Market. Hired sales staff and opened offices in 9 major US cities. Doubled advertising revenue. Scaled organization from 50 to 95 employees.• 2000/2001: Won contract to publish Wedding Wish Book and provide marketing and creative services to Federated Department Stores Gift Registry Alliance; vendor program architect

Toronto, Ontario, Canada

• 1990 to 1995: As publisher, maintained magazine’s leadership position, grew sales revenues and held profit margins.• Responsible for WeddingBells magazine publishing operations including editorial, creative services, production, sales and marketing teams.• 1985 to 1989: Member of team that launched WEDDINGBELLS magazine and MARIAGE Québec magazine. Held positions in marketing, sales, client services, circulation and production management.