Building a ready-to-eat food brand that fills a market gap for flexitarians: making it easy to reduce meat consumption with a diet rich in plant protein yet natural, natural yet flavorful. Good for you, the planet, and animals.

Managed team of four, overseeing $400 million POS with key focus on product innovation• Created stagegate steering committee and collaborated with other functions to build a better way of vetting and approving new projects for clear internal alignment.• Filled in Valentine’s Day brand manager team gap, the largest season, to quickly learn the category, collaborate with Sales on shopper and customer needs, thus maintaining #1 gift box market share in a competitive market.• Hired… Show more Managed team of four, overseeing $400 million POS with key focus on product innovation• Created stagegate steering committee and collaborated with other functions to build a better way of vetting and approving new projects for clear internal alignment.• Filled in Valentine’s Day brand manager team gap, the largest season, to quickly learn the category, collaborate with Sales on shopper and customer needs, thus maintaining #1 gift box market share in a competitive market.• Hired, onboarded Valentine’s brand manager, coached team on IRI data and strategically grounded presentations.• Presented multi-year seasonal plans to Lindt Chairman, CEO and executive team. Show less

Developed 175th anniversary marketing plan for $100 million POS gift box chocolate brand• Collaborated internally and externally to complete brand positioning and three year innovation plan.• Presented plans to Sales in annual national sales meeting to drive enthusiasm for anniversary year. • Collaborated with Sales and key customers to develop exclusive programs with shopper marketing support.

Developed new offerings to fill portfolio and market gaps, guided bids via P&L and pricing review• Led development to segment mixed nuts offering from value tier to premium, enhancing competitiveness in bidding.• Enabled sales to win Sam’s Club new business by creating a trail mix that met consumer need, differentiated customer, and leveraged competitive advantage across the total Snacks Division portfolio.

Managed P&L to drive revenue and margin growth• Exceeded annual sales target on chocolate despite capacity constraints.• Helped keep and grow key customers via partnership and transparency on forecasting and capacity expansion.• Successfully sold in request for multi-million dollar capital investment to increase plant capacity, by raising visibility and by working with Finance to develop a 10 year revenue and margin model.• Improved margin via collaboration with Operations… Show more Managed P&L to drive revenue and margin growth• Exceeded annual sales target on chocolate despite capacity constraints.• Helped keep and grow key customers via partnership and transparency on forecasting and capacity expansion.• Successfully sold in request for multi-million dollar capital investment to increase plant capacity, by raising visibility and by working with Finance to develop a 10 year revenue and margin model.• Improved margin via collaboration with Operations, price increases, SKU rationalization and product mix. Show less

Managed pacifier business, #2 in dollar sales for Avent, as well as baby monitors, from innovation plan to executing on sales growth and margin objectives.• Initiated full strategic analysis of pacifiers business, resulting in financial forecast for 2014 objectives, new consumer research approach to iteratively improve product designs, and opportunities in product and packaging to drive better differentiation and shopper engagement at shelf currently being executed via a packaging… Show more Managed pacifier business, #2 in dollar sales for Avent, as well as baby monitors, from innovation plan to executing on sales growth and margin objectives.• Initiated full strategic analysis of pacifiers business, resulting in financial forecast for 2014 objectives, new consumer research approach to iteratively improve product designs, and opportunities in product and packaging to drive better differentiation and shopper engagement at shelf currently being executed via a packaging refresh.• Piloted seasonal promotion with Babies R Us to test a Holiday-themed pacifier merchandised across store in apparel, register, and clip strips, a new approach for both Avent and Babies R Us, to drive 2013 sales growth. Show less

Established shopper marketing capability at Philips, from developing vision and planning processes, to building retailer marketing relationships and external co-branded partnerships, hiring shopper marketing agency, recommending brand shopper marketing budgets, and shopper insights based campaign execution and results measurement in alignment with brand objectives and strategies for ROI positive incremental sales results.• Established relationship with Walmart marketing, resulting in… Show more Established shopper marketing capability at Philips, from developing vision and planning processes, to building retailer marketing relationships and external co-branded partnerships, hiring shopper marketing agency, recommending brand shopper marketing budgets, and shopper insights based campaign execution and results measurement in alignment with brand objectives and strategies for ROI positive incremental sales results.• Established relationship with Walmart marketing, resulting in sustained collaboration such as co-testing of new Walmart CRM database and Walmart social media support.• Executed first target.com Holiday campaign, resulting in $880K incremental Philips sales in one week and the highest site takeover traffic during a key selling season, gaining increased brand investment in digital shopper marketing.• Developed Norelco re-launch shopper marketing budget and plan collaborating with Sales and Marketing, including first off-season Walgreens display program generating 105% sales lift and 17% category growth.• Generated 30% incremental sales and 30% more display sell-through for Norelco’s Holiday 2011 at Walmart, via a full path-to-purchase shopper marketing campaign integrated with brand and sales initiatives.• Managed Walmart co-op marketing plan in conjunction with other oral care companies, generating 68% lift and incremental Walmart marketing support such as homepage placement.• Added $5 million in positive ROI topline growth to Sonicare and Norelco since shopper marketing inception, leading to increasing brand investment in shopper marketing. Show less

Promoted to lead shopper marketing activities for Kimberly-Clark brands at Costco and BJ’s, including planning and execution, budget management, and post-event analysis. Managed trade marketing sponsorship of NASCAR to drive volume with key customers.• Executed annual Kleenex Cold and Flu campaign, via online sampling initiative at Costco and in-store demonstrations initiative at BJ’s; exceeded expected 50,000 sampling rate at Costco with sales increasing 11% versus prior year… Show more Promoted to lead shopper marketing activities for Kimberly-Clark brands at Costco and BJ’s, including planning and execution, budget management, and post-event analysis. Managed trade marketing sponsorship of NASCAR to drive volume with key customers.• Executed annual Kleenex Cold and Flu campaign, via online sampling initiative at Costco and in-store demonstrations initiative at BJ’s; exceeded expected 50,000 sampling rate at Costco with sales increasing 11% versus prior year period.• Engaged sales force in participating in NASCAR in-store promotions, in conjunction with race team partner, resulting in incremental gross sales projections of $15 million for the year 2010. Show less

Spearheaded innovation projects and participated in developing new framework for organizing product lines.• Assisted in full category re-assessment, including exploratory consumer research and new framework development for the baby wipes portfolio of products and packaging.

Initiated special packs and on-pack promotions on Kleenex® Facial Tissue with Target, BJ’s, Drug Channel, Dollar Channel, and Kmart sales teams. Led major national launch plan execution at key customers including Walmart and Target.• Collaborated with sales teams to drive promotions resulting in 7% incremental net sales volume.• Presented brand launch plans to buyers at Dollar General and CVS to highlight support in their markets.• Completed customer plans for innovative new… Show more Initiated special packs and on-pack promotions on Kleenex® Facial Tissue with Target, BJ’s, Drug Channel, Dollar Channel, and Kmart sales teams. Led major national launch plan execution at key customers including Walmart and Target.• Collaborated with sales teams to drive promotions resulting in 7% incremental net sales volume.• Presented brand launch plans to buyers at Dollar General and CVS to highlight support in their markets.• Completed customer plans for innovative new sampling at shelf as part of major national launch, including point-of-sale sampling displays and demonstrations, resulting in driving brand extension’s sales by over 20% at launch. Show less

Increased Huggies® Baby Wipes as well as Bath and Body brand growth in Latin America, the Caribbean, Asia, Eastern Europe and the Middle East by facilitating product launches, managing exports, and laying the groundwork for new product development plans to support year-on-year revenue growth of 20%.• Assisted in global rollout into a new category for Huggies®, Baby Bath and Body Care, to build brand as a total baby care solution. Shared best launch practices globally and coordinated with… Show more Increased Huggies® Baby Wipes as well as Bath and Body brand growth in Latin America, the Caribbean, Asia, Eastern Europe and the Middle East by facilitating product launches, managing exports, and laying the groundwork for new product development plans to support year-on-year revenue growth of 20%.• Assisted in global rollout into a new category for Huggies®, Baby Bath and Body Care, to build brand as a total baby care solution. Shared best launch practices globally and coordinated with R&D and regulatory teams on product needs; introduced products in 20 countries in first year.• Helped build the infrastructure for success in a new category by persuading senior management to provide funds for a market research plan and to add a product developer to the R&D team.• Completed brand positioning strategy work with Latin America team via immersion workshop, qualitative and quantitative concept testing. Interfaced with regional marketing teams and supply chain teams to develop a global five year forecast to guide manufacturing asset investment decisions. Show less

Supervised one associate product manager and orchestrated marketing communications and channel merchandising to grow a $12 million luxury designer-driven brand Kallista. Managed merchandising program and display improvements to drive sales in customer showrooms. Controlled marketing budget of $1.2 million. • Built sales forecasting model to improve annual forecasting process.

Managed product development for $250 million Haircare category. Assisted in development of three-year brand plan based on market research, competitive intelligence, and internal sales analysis. Initiated new product briefings and worked with R&D through formula development.• Led market research and product development efforts to revitalize top-selling Extreme line. Conducted focus groups and global surveys to define product reformulation brief for the R&D team. • Led new… Show more Managed product development for $250 million Haircare category. Assisted in development of three-year brand plan based on market research, competitive intelligence, and internal sales analysis. Initiated new product briefings and worked with R&D through formula development.• Led market research and product development efforts to revitalize top-selling Extreme line. Conducted focus groups and global surveys to define product reformulation brief for the R&D team. • Led new cross-category marketing collateral subsequently used in two new product launches. Show less

Coordinated global packaging development copy and artwork. Served as liaison between global marketing and all country teams for artwork approval. Launched global marketing intranet site including structure and content, and interfaced with Paris headquarters. • Assisted on portfolio-wide packaging and graphics renovation with graphic designer and translation agency.

Developed advertising and promotions projects as key client liaison for Mars, Microsoft, and Coca-Cola. • Pioneered the agency’s first internet advertising campaign, including research on appropriate websites, presentation to client, and tracking results. Agency utilized the framework as template for future campaigns.