Diane Roble Shaw

Diane Roble Shaw Email and Phone Number

CEO | Visionary Leader in Digital Marketing & Advertising | Expert in Revenue Growth | Strategic Innovator | Exceptional CMO | Master of Brand Strategy | Champion of Cross-Functional Teams & Empathetic Leadership @ D Squared Digital
Diane Roble Shaw's Location
Temecula, California, United States, United States
Diane Roble Shaw's Contact Details

Diane Roble Shaw work email

Diane Roble Shaw personal email

n/a
About Diane Roble Shaw

With over 20 years of experience, I am a visionary leader in digital marketing and advertising, renowned for driving revenue growth and strategic innovation. My career is distinguished by a strong track record in developing and executing strategies that significantly enhance brand presence and operational efficiency.As an expert in revenue growth, I specialize in formulating and implementing strategies that optimize profitability and achieve remarkable business results. My strategic insights and ability to anticipate industry shifts position me as a leader in delivering transformative marketing solutions.I have demonstrated exceptional proficiency in leading marketing initiatives and mastering brand strategy, crafting compelling narratives that engage audiences and build brand loyalty. My expertise spans mobile and social marketing strategy, affiliate and influencer marketing, and comprehensive brand management.A champion of cross-functional team leadership, I excel in fostering collaboration and leveraging diverse skill sets to achieve collective goals. My empathetic leadership style motivates teams and drives innovation, ensuring alignment and excellence.As a thought leader in digital marketing, I actively participate in industry discussions and speaking engagements, sharing valuable insights and contributing to the evolution of marketing practices. My commitment to authenticity and strategic vision guides my approach to building strong, impactful relationships with clients and stakeholders.In summary, I offer a dynamic blend of visionary leadership, strategic innovation, and deep expertise in digital marketing and brand management, positioning myself to drive exceptional outcomes and lead high-performing teams in a rapidly evolving landscape.Areas of Expertise:Digital Marketing and Advertising | P&L Management | Digital-Mobile-Social Media Marketing Strategy | Affiliate Marketing| Influencer Marketing | Brand Management | Marketing Campaign Optimization | Deal Negotiation | Performance Marketing | Customer Acquisition & Lead Generation| Monetization Strategy | Search Engine Optimization (SEO) | Affiliate Marketing| Brand Management| Customer Acquisition | Champion of Cross-Functional Teams | Empathetic Leadership | Monetization Strategy

Diane Roble Shaw's Current Company Details
D Squared Digital

D Squared Digital

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CEO | Visionary Leader in Digital Marketing & Advertising | Expert in Revenue Growth | Strategic Innovator | Exceptional CMO | Master of Brand Strategy | Champion of Cross-Functional Teams & Empathetic Leadership
Diane Roble Shaw Work Experience Details
  • D Squared Digital
    Chief Executive Officer
    D Squared Digital Jan 2024 - Present
    Temecula, Ca, Us
    As the CEO of D Squared Digital, I oversee our performance marketing agency, specializing in comprehensive affiliate management services and our internal affiliate network. My role centers on steering the company towards economic stability and strategic expansion while fostering innovation. My role involves developing and executing strategies that drive profitability and maintain operational excellence while adapting to emerging technologies.At D Squared Digital, we value a culture of collaboration, creativity, and data-driven decision-making. I emphasize building strategic partnerships that enhance our market presence and expand our service capabilities. This approach ensures that we remain agile and responsive to industry trends.Cultivating strong relationships with clients, partners, and stakeholders is crucial for our continued success. Our approach emphasizes authenticity and diversity, driving us to deliver customized, impactful solutions.I focus on strategic leadership, overseeing financial performance, and nurturing valuable relationships. I am dedicated to embodying the core values of D Squared Digital, fostering a culture of innovation and integrity, and ensuring our continued growth and success in the performance marketing landscape.
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  • Pinyada
    Executive Vice President
    Pinyada Jul 2017 - Dec 2023
    Steer high-level marketing and brand strategies as key member of the executive team of Pinyada, a unique cash-back mobile app. Established brand and affiliate partnerships to build the business and maximize market share, user acquisition, and sales. Activated explosive ad revenue growth in the first 3 quarters after launch (2018) with 45% YOY increase in the second year (2019). Negotiated partnerships with top brands, including Uber, Marriott, Hulu, The New Yorker, Disney Book Club, Pandora, and more.
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  • Cactus Media
    Executive Vice President
    Cactus Media 2010 - Dec 2023
    Birmingham, Michigan, Us
    Lead strategic initiatives to advance the business and deliver positive outcomes for brands and affiliates. Work to continually expand the global network and evolve the business strategy to amplify the company’s competitive edge with best-in-class ROAS and earnings for 200+ active publishers and 400+ brand advertisers. Grew monthly sales by 91%, delivered 80% revenue improvement for existing affiliates, and increased commissionable rate by 74%.
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  • Cactus Media
    Vice President, Media Sales
    Cactus Media 2008 - 2010
    Birmingham, Michigan, Us
    Directed media sales to deliver on P&L objectives, focusing on developing and implementing targeted growth strategies across multiple verticals and channels to increase revenue, account base, and profit margins. Partnered with brands to reach incremental audiences and drive enhanced campaign performance. Steered strategy and operations for media sales team.
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  • Youpet.Com
    Executive Vice President
    Youpet.Com 2010 - 2018
    Delivered 20% overall revenue growth for YouPet.com, a community site for pet lovers. Identified and negotiated key partnership that increased quarterly ad sales by 85%, ROI by 15%, and CPM rate by 30%. Increased member base 38% with 50% improvement in user engagement. Executed effective media buy placements and strategic marketing while preserving the user experience.
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  • Youpet.Com
    Vp, Marketing And Sales
    Youpet.Com 2008 - 2010
    Delivered 71% ad revenue growth and 75% increase in user engagement. Initiated program to sell inventory directly to brands; direct-to-brand sales accounted for 78% of overall ad revenue. Led sales enablement, ad campaign tracking/optimization, and user engagement initiatives.
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  • Userplane - An Aol Company
    Senior Director Of Media Sales | Director Of Media Sales
    Userplane - An Aol Company 2005 - 2008
    Santa Monica, Ca, Us
    Built ad sales department from the ground up to generate more than $1 billion in ad impressions per month for startup company acquired by AOL in 2006. Installed strategies, processes, and tools to drive 30% ad network growth, 900% growth in online communities utilizing chat widget, and expansion of CPM ad inventory from millions to billions of impressions per day.
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  • Lead Blitz
    Affiliate Marketing Manager
    Lead Blitz 2004 - 2005
    Oversaw affiliate marketing programs to meet aggressive growth goals in a D2C model. Expanded network to 300+ affiliates and advised clients on increasing ROI via multiple media types.

Diane Roble Shaw Skills

Online Advertising Affiliate Marketing Online Lead Generation Media Buying Ad Serving Sem Mobile Marketing Email Marketing Online Marketing Advertising Lead Generation Account Management Behavioral Targeting Digital Marketing Sales Display Advertising User Experience Marketing Advertising Management Content Strategy Business Development Ppc Campaign Management Landing Page Optimization Return On Investment Google Adwords Customer Acquisition Advertising Sales B2b Marketing Affiliate Networks Performance Based Marketing Search Advertising Media Planning Digital Media Seo Web Marketing Mobile Advertising Conversion Optimization Affiliate Management Web Analytics Digital Strategy Interactive Marketing Direct Response Viral Marketing Ad Networks Analytics Cpl Direct Marketing Strategic Partnerships E Commerce

Diane Roble Shaw Education Details

  • Cornell Johnson Graduate School Of Management
    Cornell Johnson Graduate School Of Management
    General
  • Smith School Of Business At Queen'S University
    Smith School Of Business At Queen'S University
    General
  • Usc Annenberg School For Communication And Journalism
    Usc Annenberg School For Communication And Journalism
    And Society

Frequently Asked Questions about Diane Roble Shaw

What company does Diane Roble Shaw work for?

Diane Roble Shaw works for D Squared Digital

What is Diane Roble Shaw's role at the current company?

Diane Roble Shaw's current role is CEO | Visionary Leader in Digital Marketing & Advertising | Expert in Revenue Growth | Strategic Innovator | Exceptional CMO | Master of Brand Strategy | Champion of Cross-Functional Teams & Empathetic Leadership.

What is Diane Roble Shaw's email address?

Diane Roble Shaw's email address is pa****@****rch.org

What schools did Diane Roble Shaw attend?

Diane Roble Shaw attended Cornell Johnson Graduate School Of Management, Smith School Of Business At Queen's University, Usc Annenberg School For Communication And Journalism.

What skills is Diane Roble Shaw known for?

Diane Roble Shaw has skills like Online Advertising, Affiliate Marketing, Online Lead Generation, Media Buying, Ad Serving, Sem, Mobile Marketing, Email Marketing, Online Marketing, Advertising, Lead Generation, Account Management.

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