Diane Rowe Email & Phone Number

An economical communications tool to promote your business, create relationships and retain your current customer base.

A non-profit agency working to eliminate domestic and sexual violence in Oakland County, MI

Initiated the first new business department in the agency's 75 year history.Increased brand awareness of agency among a specialized group of agency search consultants for new business opportunities, as well as developing long-term relationships.Played key role in developing an important capabiltity of marketing to women for agency to offer in new business and client presentations.Developed relationships with Internet websites for potential new business opportunities.

- Consulted with business units to understand research needs and support strategic direction.- Developed and implemented both qualitative and quantitative research projects.- Hired and managed external research suppliers for research projects.- Coordinated and moderated focus groups to determine consumer attitudes and perceptions toward products and services.- Analyzed research findings and wrote summaries highlighting problems requiring immediate actions and summarizing key findings for major clients.

- Compiled secondary research and competitive anlysis to understand industry challenges.- Designed, edited and verified questiionnaires.- Interpreted data and formulated reports.