Marketing professional with global brand and agency experience that spans the entire corporate spectrum. A classically trained brand marketer with an entrepreneurial spirit, delivering record-breaking digital campaigns for fashion, beauty and lifestyle brands. Thrives in a collaborative environment; a strategic thinker, a creative problem solver and a natural storyteller. Visit https://diane-saw.squarespace.com for more.
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Global Director Of Brand MarketingViolette_Fr Jun 2021 - PresentNew York , New York, Us
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Account DirectorMoving Image & Content Jun 2019 - Jun 2021New York, New York, UsAward-winning and digital first marketing agency that helps brands accelerate. Full-time content & digital strategist, marketer, concept creator, designer, negotiator and educator that works on 360 marketing campaigns, TikTok activations, consumer profiles, production oversight and more.Clients included Nike, Jimmy Choo, Supergoop!, Coty, Uniqlo, Google, Pai Skincare, Birdies, Revlon, Girls Who Code, H&M, beautyblender and Jaguar.Achievement: Marc Jacobs Fragrances #PerfectAsIAM TikTok Challenge gained 8 billion views within 1 week -
Account DirectorVamp Apr 2018 - Jun 2019Sydney, Nsw, AuA hybrid role tasked to lead Campaign, Account and Talent Management to support North American influencer marketing campaigns. Clients included Adobe, Facebook, Lucky Brands and Ports V. Achievement: @adobedrawing’s Instagram account grew by 415%. -
Global Manager - Digital Marketing + PrAsh (Hk) Limited Oct 2016 - Dec 2017HkReshaped the brand's global image into a bold & cool house; collaborating with multiple cross-functional partners to achieve one cohesive brand message. Through an aggressive content strategy, paid social, influencer partnerships and PR, key achievements include: - Increased Instagram following by 86% and Facebook's by 44%. - 80% sell-through rate on key seasonal items. -
Senior Pr + Marketing ExecutiveCalvin Klein Jun 2014 - Oct 2016New York, New York, UsSingle-handedly built the brand’s influencer ambassador program from bottom up; managing 11 countries across 8 lifestyle brands & 3 licensees. -
Assistant Product ManagerPr Newswire Mar 2012 - Jun 2014New York, Ny, UsManaged all international client relations; overseeing product development, budget, event production & online tech support. -
Digital Account ExecutiveGrey Group May 2011 - Mar 2012New York, Ny, UsAPAC accounts worked on include FedEx, Origins and Hong Kong Tourism Board. -
Account ExecutiveOgilvy & Mather Sep 2010 - Apr 2011New York, Ny, UsParticipated in client pitching; securing accounts like Levi’s that would bridge Western brands with Chinese consumers. -
Public Relations & Special Events TraineeCalvin Klein Aug 2009 - May 2010New York, New York, UsManaged the distribution of sample products both domestically and internationally, while shadowing PR Manager and PR Director on daily editorial demands for womanswear. Partnered with special events to handle backstage press and celebrities during various high-profile events, and was recognized by the former Vice President of Public Relations for professionalism and dedication to to the brand.
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Public Relations InternChanel Jun 2008 - Aug 2008London, England, GbShadowed and supported PR Manager on all editorial requests.
Diane Saw Education Details
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Boston UniversityEconomics -
International School Of BeijingHigh School Diploma
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Taipei American School
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Jakarta International School
Frequently Asked Questions about Diane Saw
What company does Diane Saw work for?
Diane Saw works for Violette_fr
What is Diane Saw's role at the current company?
Diane Saw's current role is Global Director of Brand Marketing at VIOLETTE_FR.
What schools did Diane Saw attend?
Diane Saw attended Boston University, International School Of Beijing, Taipei American School, Jakarta International School.
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