In addition to providing uniquely curated food and beverage options, hoteliers must highlight and be mindful of how those items are displayed throughout the lobby retail store. Showcasing distinctive items in ways that immediately attracts guests can drive sales. Merchandising specialty items in places near more common items could eliminate the amount of time it takes for guests to choose their purchases and keep them coming back to try out other new items. Incorporating these three F&B elements will make for a more intriguing hotel lobby retail store and could, ultimately, lead to increased sales.

Provides leadership to Tradavo senior teams as Director, National Account Management and Territory sales team and retail merchandising and Training teams in hospitality and non-hospitality retail venues. To increase sales in each receptive division as well as vendor distributors, offering retail products and design project services to this fast growing hospitality and retail industry. Responsible for managing and development of sales by Region and Territories, Eastern, Central, Mountain and Western, United States with expansion development in Canada. Includes project design for renovation and grand openings, account management, confirming all stages of project details to allow managed levels of production for warehouses. Provide product guidance and support, training and performance improvement plans with teams. Responsible for developing the Territory sales and merchandising and training team, setting new processes and team performance metrics. Including negotiating contracts and agreements with all hospitality and general retail brands. Design services for new construction and exciting commercial properties. Product launches and implementing plans along with sales programs and maximizing sales opportunities. Developed strategic plans and dashboard forecast reports with senior level directors and CEO.Create and review product assortment and managing merchandising and planograms, stock levels of forecasting sales and new product marketing and selections for upcoming trends and trade shows presentations and leadership conferences. Increase above property partnerships with VP, COO and CEO levels. Ensuring overall sales objectives for all brand development in each respective geographical area. Focus on key brands such as Marriott, Hilton, Hyatt, Choice, Best Western and independent resort and boutique companies. Guest speaker at retail and hospitality leadership conferences.Currently managing the review and expansion to Canada for 2019-2020

Supporting a dear friend with a National marketing campaign which allowed her publish her first book. Established a book campaign with the help of a National publisher and social media staff. Increased with many media opportunities on National and local TV. The National expansion of GiGi's Playhouse allowed both myself and staff to see rapid growth in locations and funding. From 6.5 million to over 12 million in a very short period of 4 months. GiGi’s Playhouse Down Syndrome Achievement Center’s mission is to change the way the world views Down syndrome through national campaigns, educational programs, and by empowering individuals with Down syndrome, their families and the community. GiGi's offers free therapeutic and educational programming to individuals with Down syndrome and their families.With over 35 locations across the United States and Mexico and 200 inquiries to start new locations all over the world, GiGi’s Playhouse is the ONLY network of Down Syndrome Achievement Centers. Every day, we provide FREE, life-changing therapeutic, educational and career training programs for 30,000+ individuals of all ages. Programs are always available to participants and families despite their initial skill level or ability to pay. By offering free programs and through our Generation G Campaign for global acceptance, we EMPOWER families by maximizing opportunities for daily achievement and lasting acceptance. To ensure lasting acceptance, we must show the world what individuals with Down syndrome are truly capable of achieving as students, co-workers, volunteers, friends, and valued members of their communities. Our program outcomes help advance this vital social impact goal.

Built and developed many strong long lasting working partnerships with Government, Community and Consumers. Directed and drove sales within US markets consistently achieving YOY growth. Negotiated key contracts with key account to bringing added - value to target market utilizing ROI approach to retail sales. Built best practices training programs to support the Great Lakes Region, Central Region and Eastern Division.Completed Grand Opening of Flagship location in Hoffman Estates, IL , 185,000 sq. ft. • Increased Brand recognition throughout both rural and metro markets.• Project manager to organize sales cycle, POP, campaign timelines and on budget completion.• Oversee retail marketing website, social media, radio and coordinate campaigns. Developed and implementing of new products introductions to entire retail sales staff over 480 per location. • Public Relations and Marketing specialties also include event Gala’s, Trade shows, Grand Opening’s. • Developed and create value added programs to grow consumer experience at over 36 retail locations in the Great Lakes Region. Implemented weekly meetings with management at 65 locations in the Central, Southern and Eastern DivisionsMaximizing efficiency and profitability through disciplined lean and 80/20 focus. .

Managed multiply units of franchises businesses. Developed strong operations with hiring, training, and scheduling of each business Grew marketing campaigns to follow the newest technology. Engaged customers, enhance their value and overall experience. Guest speaker to engage the youth and industry professionals. Recognized for exemplary customer service and marketing skills. Organized event functions for groups 5 – 4,000. Manged and negotiated pricing with corporate sales resulting increased sales in every business affiliate. Developed and directed retail managers and general staff.

Appointed chair on creative team working with research lab and new product development team reporting to Ron Gidwtiz COO. Trained sales staff and technical staff on new product launches . Increased merchandising of product, professional labels and private label development. Guest speaker to engage industry professionals on a National industry level events.Recognized for exemplary sales, service and marketing skills. Ability to task in high stress situations and close sales with negotiated results. Organized sales and technical meetings and trade show event functions, produced mall and style shows with traveled with crew of 20 models and production staff. 95% travel between US retail locations and HQ and International affiliates. Mexico, Italy and Spain.

Retail location scout, review land negotiated lease options, project manager for new construction build outs. Trained and developed new store with Franchises and new manager. Planned Grand Openings with Franchises, return visits to support store training and operations Negotiate multi-unit leases and task in high stress situations. Directed offices in Dallas, Chicago and San Rafel. Explosive expansion with over 150 units, increasing national level attention and development setting the industry on a new horizon.