With 30 years’ experience in PR I have successfully helped businesses of all sizes from start-up to blue-chip, including working with US companies wanting to reach UK audiences. I am an excellent strategist and constantly look for innovative and creative ways to promote you.Enthusiastic and passionate I relish the challenge of communicating complex messages and have over 20 years’ experience in tech PR. Previous clients include Cisco Systems; I've also delivered PR throughout EMEA for US companies liaising with channel partners to identify and deliver PR activity. Launches include a military-based fitness bootcamp, a celebrity launch of a hot yoga company and a US fast growth company opening a European office in London. I've also supported a host of clients delivering professional services including clients in accountancy, legal and recruitment services.A key differentiator to traditional agencies is the hands-on approach in promoting clients, working as an extension of your team. Immersing myself in your business I am used to steep learning curves and I'm skilful in identifying the activities that will achieve the results you are seeking. An excellent communicator, comfortable liaising at all levels and skilled at selling in client stories to the media. Successes include national TV; Sunrise (Sky News Breakfast TV), local radio, BBC and regional, national media including The Times, Dailymail, writing winning Awards applications, as well as sector press coverage too numerous to mention.In an increasingly digital world integrated communications is key in delivering a joined up approach that includes print and online as well as navigating the complexities of the influencer space. I am also experienced in hostile media situations, developing crisis communications strategies.