Diane Serra

Diane Serra Email and Phone Number

Associate Director of Digital Products @ Joylux, Inc
Barcelona, CT, ES
Diane Serra's Location
San Diego, California, United States, United States
Diane Serra's Contact Details

Diane Serra personal email

n/a
About Diane Serra

I partner with brands, startups, and agencies, leading globally distributed teams to drive digital product development initiatives. With over a decade of IT leadership experience, I specialize in managing Shopify, Enterprise, Omnichannel and independent e-commerce development, AI solution integrations and software development (mobile and Platforms). From overseeing the entire product development lifecycle to working closely with cross-functional teams—engineering, design, and marketing—I ensure successful product launches, seamless AI integration, and continuous improvements.When I’m not managing projects, I run a social skateboarding project for the local kids, rock climbing, surf, surf photography as well as educating others on self-leadership and freelancing.

Diane Serra's Current Company Details
Joylux, Inc

Joylux, Inc

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Associate Director of Digital Products
Barcelona, CT, ES
Website:
joylux.com
Employees:
20
Diane Serra Work Experience Details
  • Joylux, Inc
    Associate Director Of Digital Products
    Joylux, Inc
    Barcelona, Ct, Es
  • Donor X
    Senior Digital Product Manager
    Donor X
    San Diego, Ca, Us
  • Joylux, Inc
    Associate Director Of Digital Products- Ios/Android
    Joylux, Inc Oct 2021 - Present
    Seattle, Wa, Us
    In my role, I lead technology and optimization solutions across all teams, from product to operations to marketing, ensuring that every aspect of our projects is streamlined and efficient.I've had the incredible opportunity to lead and guide a diverse team of professionals, including designers, software developers, and QA specialists in building the user-centric Joylux suite of applications. I'm proud of how we've come together to meet deadlines and maintain high-quality standards. It's been a journey of both teamwork and skillful coordination across various functions.I've also been deeply involved in strategic planning and execution. My focus has been on ensuring that our product development aligns with the broader goals of our company, contributing to our cohesive growth and maintaining brand consistency.One aspect of my role that I'm particularly proud of is fostering an inclusive work environment. Managing teams that include neurodivergent individuals and members from various international backgrounds has been both challenging and rewarding. I strive to be an encouraging and patient leader, and I believe that leveraging our diverse perspectives is key to driving innovation and team cohesion.Lastly, I'm actively developing my skills as an AI Product Manager. This role is exciting as it bridges the gap between technical AI development and strategic product management. My focus is on ensuring the seamless integration of AI technologies into our products to enhance user experiences and align with our business goals.
  • Studio X.
    Senior Technical Project Manager (Ecommerce+Product)
    Studio X. Nov 2020 - Present
    Philadelphia, Pennsylvania, Us
    In my role, I lead multiple digital product projects from start to finish, ensuring on-time, on-budget delivery using agile and lean methods for maximum efficiency. I manage a diverse team of tech professionals, fostering a collaborative, innovative environment. As a liaison between technical teams, leadership, and clients, I translate complex technical terms for clarity and alignment with business goals. My proactive approach to risk management and problem-solving has minimized project delays, enhancing our team's capacity for swift and effective responses to challenges.
  • 5.11 Tactical
    Senior Technical Project Manager-Emea + Omnichannel
    5.11 Tactical Apr 2021 - Oct 2021
    Costa Mesa, California, Us
    I project managed the launch of 12 user-centric e-commerce sites across various EMEA markets, demonstrating exceptional project management and strategic planning skills. My role was pivotal in integrating these platforms with existing retail channels, establishing a seamless omnichannel presence. This initiative required a sophisticated blend of skills:Multi-Market E-Commerce Strategy: Developed and executed tailored e-commerce strategies for diverse markets within the EMEA region, understanding unique market demands and customer preferences.Technical Proficiency in enterprise-level eCommerce: Leveraged in-depth knowledge of Magento to ensure robust, user-friendly, and region-specific site features, enhancing the online shopping experience.Omnichannel Retail Integration: Served as a PM responsible for integrating online and offline channels, creating a unified brand experience. Cross-functional leadership and Collaboration: Led cross-functional teams, including IT and marketing ensuring cohesive efforts in omnichannel initiatives. Stakeholder Management and Communication: Maintained effective communication with internal and external stakeholders, ensuring alignment with project goals and addressing any challenges proactively.This comprehensive skill set enabled me to contribute to the brand's evolution into a full omnichannel retailer, enhancing customer engagement and driving business success across the EMEA region.
  • Future Holidays
    Shopify Project Manager | Account Manager
    Future Holidays Jun 2019 - Jun 2020
    San Diego, Ca, Us
    Shopify Platform Mastery: I communicated to clients an expert level of knowledge in managing and customizing Shopify stores, including setting up store layouts, integrating payment gateways, and implementing e-commerce best practices. Project Management and Coordination: Executed strong project management skills with a proven track record of successfully delivering e-commerce projects on time and within budget. I was adept in overseeing project life cycles from conception through to completion, including requirement gathering, planning, execution, and closure.Client Relationship and Account Management: Exemplified experience in managing client accounts, understanding client needs, and maintaining strong, ongoing relationships. Ability to effectively communicate with clients, understand their business goals, and ensure their needs are met throughout the project.Analytical and Problem-Solving
  • Prana Living
    Ecommerce Coordinator
    Prana Living Jul 2010 - Dec 2016
    Carlsbad, California, Us
    Customer Support: Exercised proficiency in managing customer needs including handling customer inquiries, resolving issues, and ensuring a high level of customer satisfaction.E-commerce Platform Expertise: Deep understanding of various e-commerce platforms and tools. Ability to navigate, update, and manage online storefronts, product listings, and digital catalogs.Communication and Team Collaboration: Excellent communication skills, both written and verbal, to effectively liaise with customers, team members, and other teams.
  • Prana Living
    Influencer Marketing Coordinator- Like Minded Businesses Relationships
    Prana Living Jul 2010 - Jan 2012
    Carlsbad, California, Us

Diane Serra Skills

E Commerce Web Design Web Development User Experience Design Blogging Web Content Writing Marketing Adobe Photoshop Google Analytics Wordpress English User Research Usability User Experience Adobe Creative Suite Javascript Html Css Project Management Budget Management Quality Assurance Writing Wireframing Budget Process Project Planning Node.js React.js React Native Mongodb Meteor Meteor.js Bootstrap Klaviyo Express Timeline Development Privy Trello Basecamp Communication Customer Relationship Management Software Project Management Account Management Budgeting Business Development Contract Negotiation Business Strategy Cross Functional Team Leadership Adobe Ux Sketchup Customer Experience Design Photography Social Media Marketing Leadership Teaching Sales Management Interior Design Hootsuite Product Design Sourcing Newsletters Visual Merchandising Storytelling Shopify Sketch App Digital Marketing Social Media Online Marketing Web Content Creation Mobile Web Design Interaction Design Art Direction Customer Service Microsoft Excel Google Suite Office Administration Data Research Event Management Product Marketing Event Planning Microsoft Office Microsoft Publisher Microsoft Powerpoint Microsoft Windows Public Speaking Customer Service Operations Computer Software Training Marketing Event Planning Macintosh Operating Systems Research Branding And Identity Team Building Public Relations Design And Development Skills English And Spanish Languages Trade Shows Advertising Direct Marketing Wellness Graphic Design Indesign Photoshop

Diane Serra Education Details

  • Barcelona Code School
    Barcelona Code School
    Computer Programming
  • Ixdf - The Interaction Design Foundation
    Ixdf - The Interaction Design Foundation
    Ux/Ui Design
  • Ixdf - The Interaction Design Foundation
    Ixdf - The Interaction Design Foundation
    User Research
  • Universitat Oberta De Catalunya
    Universitat Oberta De Catalunya
    Catalan Language And Literature
  • San Diego Mesa College
    San Diego Mesa College
    Interior Design

Frequently Asked Questions about Diane Serra

What company does Diane Serra work for?

Diane Serra works for Joylux, Inc

What is Diane Serra's role at the current company?

Diane Serra's current role is Associate Director of Digital Products.

What is Diane Serra's email address?

Diane Serra's email address is di****@****cal.com

What schools did Diane Serra attend?

Diane Serra attended Barcelona Code School, Ixdf - The Interaction Design Foundation, Ixdf - The Interaction Design Foundation, Universitat Oberta De Catalunya, San Diego Mesa College.

What are some of Diane Serra's interests?

Diane Serra has interest in Children, Education, Environment, Arts And Culture, Health.

What skills is Diane Serra known for?

Diane Serra has skills like E Commerce, Web Design, Web Development, User Experience Design, Blogging, Web Content Writing, Marketing, Adobe Photoshop, Google Analytics, Wordpress, English, User Research.

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