Lead multidisciplinary teams to create cohesive brand statements that come together in store display, catalog, website/emails, marketing/pr, and packagingOversee the design, strategy, launch and implementation of new initiatives & brands (Registry, College Marketing, Local Pop-Up, West Elm Market)Provide creative direction for all product + gift packaging, retail graphics + signage, and marketing + brand collateralEstablish graphic standards and brand guidelines for the companyCreate seasonal collection of products that promote, enhance and proliferate the brand

In 2010, Goodesign merged with a sales + representation company to form Aesthetic Movement. A/M provides full service solutions to product companies in the home, gift & accessories market. - Guide overall design + brand direction of company and client projects- Concept, design, strategize and launch brands- Design, package and produce seasonal product collections - Lead, manage and inspire team of creatives

Goodesign provides design and branding solutions to a range of clients in the art, academic, nonprofit and publishing industries. Clients: Abrams Books, Brooklyn Arts Council, Bronx Museum of the Arts, NBC Universal, Robin Hood Foundation, Random House, Rockport Publishers, Ugly Duckling Presse, Wildlife Conservation Society, World Studio Foundation

Assisted in the conception and design of Lucky Magazine for Conde Nast.

Worked with legendary designer, Tibor Kalman to concept and design projects for The Standard Hotel, MoMA, Vitra, New York Times Magazine