Diane Thomas Fcim Mcipr Chartered Marketer Email & Phone Number

Hartford, Gb

Advantage Group UK is part of Recruit, one of the world's largest HR & Recruitment service providers and owners of global brands such as Glassdoor and Indeed.A key member of the Senior Management Team, reporting direct to the UK Board. Responsible for developing and implementing the marketing & communications strategy for three distinct brands, as well as transforming internal communications across the group.Key achievements:- Created and implemented new internal and external marketing & communications strategies across all brands- Recruited and developed a team to execute the new internal and external strategies- Named as ‘2018 Exceptional Hire of the Year’- Awarded a place on the 2019 international incentive trip for “completely transforming both our marketing function and our internal communications”- Selected to represent the UK business at the 2020 Recruit Global Conference to speak about the marketing & communications transformation achievements

Manchester, United Kingdom

Capita is the largest business process outsourcing and professional services company in the UK.Leadership Team role, delivering the high-profile and highly political electronic monitoring contract on behalf of the Ministry of Justice, within the extremely complex and fragmented Criminal Justice Sector.- Achieved all targets and objectives for 4 consecutive years- Recognised as the 'go to' person for all communication, engagement and branding issues across a diverse, multi-site and 24/7 business- Successfully controlled all PR incidents, managing media relations to protect the reputation of both the client and the company- Developed and delivered the internal and external communications plans, ensuring that the right people were communicated to, at the right time, and in the right way- Introduced a more targeted and segmented approach to the marketing strategy- Created and implemented highly focused and customer segmented marketing campaigns, including those for previously untargeted sectors

Manchester

G4S is a FTSE 100 company and the world’s leading security services company.- Achieved all targets and objectives for 4 consecutive years- Streamlined and improved all sales support material and introduced a number of new routes to market- Key member of Customer Service Excellence (CSE) board, resulting in CSE accreditation and re-accreditation- Identified as 'top talent' within the business with access to high-end training and leadership development opportunities- Winner of the G4S Care & Justice Services Award- Winner of the G4S National Excellence Award

Highly respected recruitment organisation consisting of a number of specialist industry divisions.Responsible for the creation, development and execution of external and internal marketing, including media planning, advertising, media relations, direct mail, website development and promotion, e-campaigns, PR, events, internal communications and all marketing collateral.- Created national publicity in both industry and consumer press and managed media relations; frequently requested to write feature articles for a range of publications- Maximised ROI and drove cost efficiencies by managing and re-negotiating contracts with media buying, design and website agencies, printers, trade press and all other marketing partners- Rationalised portfolio of national accounts with third-party job-boards; simultaneously devised and ran training courses for consultants, shifting focus from quantity to quality, leading to major cost savings and improved conversion rates- Implemented and drove the continuous development of twelve distinct websites; improved functionality, increased conversion rates, introduced and managed SEO and PPC campaigns, dramatically increased volume of relevant site traffic- Led major re-branding exercises and launched new brands- Managed programme of events including exhibitions, conferences and speaker opportunities

Henshaws is a leading charity supporting people with sight loss and a range of other disabilities - Significantly raised the charity's media profile; instigated and developed close and effective relations with press, radio and TV; acted as charity spokesman across all media- Spearheaded campaign to win a place in the prestigious Liverpool Victoria Snooker Charity Challenge, which enjoyed extensive coverage on ITV, TV Times and in the national press, and raised £100,000 for the charity- Initiated and managed a diverse programme of major events, promotional activities and media campaigns, generating additional income and raising Henshaws' profile in both the corporate sector and amongst the general public

A truly global FMCG organisation, Nestlé is the world's largest food and beverage company. - Speechwriter and presentation co-ordinator to the MD and other board directors - Co-ordinated the production of the Nestlé Rowntree annual report- Jointly managed internal communications programmes with key personnel across seven Nestlé locations nationwide

- Brand management of iconic brands such as Kit Kat, Smarties, Quality Street and Fruit Pastilles- Role encompassed the full marketing mix including brand strategy, design, new product development, advertising and PR- Project-managed a new range of seasonal products, adhering to both short and long critical lead paths- Co-ordinated brand development and NPD projects with cross-functional and multi-site teams

Ba (Hons) 2.1, English Language & Literature With German Subsidiary

Professional Diploma In Marketing

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