• Lead product designer collaborating with product manager and engineering team to design and build a consumer subscription travel app for campers• Redesign a new discovery experience—spanning search, map features, idea generation and booking—to help users find and reserve the best camping experiences out there• Develop UX strategy and roadmap by creating research-driven journey maps and conducting market research and trend analysis• Optimize the subscription funnel by redesigning paywall screens tailored to onboarding and most common user flows to improve user engagement and conversion rates• Drive the research process, conducting user interviews and usability testing to leverage insights that inform the product roadmap

• Leveraged data-driven insights from competitive analysis, secondary research, customer analytics, and heatmapping to inform design decisions for the G’Night Fetcher e-commerce website for desktop and mobile• Increased purchase funnel CRO (conversion rate optimization) with a product page redesign, prioritizing information hierarchy and enhancing visual design• Collaborated with client stakeholder to determine project scope, KPIs, and Shopify implementation

• Responsive website redesign with a focus on optimizing user experience in booking instrument rentals, through improved information hierarchy, call to action, and highlighting company's competitive edge

• Researched important topics and conducted 600+ interviews on subjects including healthcare, fintech, and politics• Spoke in 10+ industry panels and press interviews, won 14 journalism and film awards (including Webby, Vimeo Staff Pick, and the U.S. State Department’s American Film Showcase)• Led teams of producers, videographers and editors; project managing iterative workflows and deadlines• Cross-functional collaboration with internal teams to launch brand’s flagship projects