Media Strategist
Camarillo, California, Us
• Achieved several Digital Media Strategist Certifications through the Radio Advertising Bureau and Simpli.Fi• Researched and leveraged Google Analytics and other data and trends to develop strategies for clients and prospective clients to drive increased revenue• Collaborated with internal digital experts to create strategic proposals and mapping for clients• Completed Creative Briefs for implementation and worked with creative teams, managing timelines and projects all the way to completion, including AB testing and updates per schedule• Managed client accounts, increasing services to optimize their success via integrated marketing strategies• Ongoing digital training from internal team of digital experts and external resources, including LinkedIn Learning courses, on latest OTT, video, social, programmatic strategies, and market engagement• Modern digital strategy specialist collaborating with leadership on a progressive approach to achieve goals • Analysis of performance metrics for all campaigns and presented results to clients, and listened their feedback to ensure we are well aligned to ensure successful renewals• Content creator for targeted email and display campaigns, social media channels, website refreshments, etc.• Scheduling of audio/radio recordings and videography, including creation of content and storyboards• Achieved renewals by servicing clients all year making sure they are happy and seeing results that can be quantified with demonstrate ROI and other results• Utilized these platforms: Google Analytics, Snapshot, Analytic Owl, Borrell & Associates, Radio Advertising Bureau (CRM), Simpli.fi, Tap Clicks, and Affinity X for research and data tools, campaign creation and performance analytics• Consistently over quota