Yim Na Dianna C. Email & Phone Number

Kirkland, Wa, Us

Beaverton, Or, Us

• Cross-Functional Leadership: Lead the integration of the Macro & Competitive strategy across multiple cross-functional teams, including IDSA (Insights, Data Science, Analytics), Global Technology (Engineering, Product Management), Corporate Strategy & Finance, and Product Creation (Consumer Code).• Technical Program Oversight: Spearheaded the Tech planning for Macro & Competitive Insights across all global regions for fiscal year 2025, driving alignment with engineering and data teams to ensure scalability and data integrity.• Product Management: Led the development and execution of MIT, a monthly global panel survey that produces market share and brand insights. Produced the product roadmap, wireframes, and managed the product squad, ensuring efficient delivery and collaboration with data science and engineering.• Data Infrastructure and Automation: Managed the transition of calibration and weighting processes from an external vendor to GM's in-house data science team, ensuring seamless integration and automation. Owned the end-to-end pipeline, from SAV file ingestion to transformation into Tableau dashboards for generating actionable insights.• AI-Driven Insights: Collaborated with AI teams to automate Quarterly Business Review (QBR) processes across all geos, investigating the use of AI-driven insights for enhancing presentations and reporting efficiencies.• Competitive Analysis and Insights: Conduct in-depth market and competitor analysis using third-party data platforms (Circana, CapIQ, EuroMonitor, etc.) to inform brand strategy, marketing campaigns, and product development. Partner with senior leadership to provide strategic recommendations based on insights.• Advanced Analytics and Visualization: Utilize advanced analytics and data visualization techniques to develop dashboards and communicate findings through reports and presentations for senior stakeholders, driving data-driven decision-making across departments.

Beaverton, Or, Us

• Partnered with Insights, Data Science, Marketing, MarTech, and Data Engineering to design and implement scalable measurement solutions across Nike’s marketing channels. Spearheaded the Global MarSci strategy by driving key projects related to measurement, reporting, and analytics, with a focus on cross-channel frameworks and data infrastructure to ensure regional consistency.• Led the design and delivery of end-to-end measurement solutions, optimizing marketing performance across all media channels. Developed tools providing real-time insights into channel health, campaign performance, and audience strategies. Collaborated with leadership to standardize measurement frameworks adopted globally, improving operational efficiency.• Directed the development of innovative data infrastructure, including automated attribution models and advanced data pipelines for real-time insights. Led the paid and earned media data foundation project, integrating platform APIs to enhance in-house marketing mix modeling (MMM) and initiate mix market attribution (MMA) predictions.• Managed a team of 11 analysts, data scientists, and visualization developers, providing strategic direction for media measurement projects. Oversaw the development of Last Touch Attribution models and the Owned Media Data Foundation for improved clickstream tracking and revenue attribution. Implemented revenue attribution models through production-ready code and collaborated with external partners to ensure accurate app attribution from paid channels and email, enhancing marketing ROI.• Built strong relationships with marketing leadership to prioritize projects and deliver data-driven insights that optimized media investments. Led cross-functional teams and external agencies to develop real-time marketing solutions, ensuring consistent and accurate measurement across platforms. Directed the MMA technical team to create predictive models and a scenario planner for simulating marketing outcomes.

Beaverton, Or, Us

• Team Leadership: Led and managed a team of four (2 data scientists, 2 data visualization developers), delivering advanced analytical solutions and data-driven insights to support global and geo-level merchandising strategies.• Product Substitution Modeling: Developed an advanced Product Substitution model using Tableau to enhance predictive analytics for Geo Site Merchandising, Global Merchandising, and Demand & Supply Planning. Collaborated with Data Science teams across key areas (prod2vec, Inventory Aware, Product Unlock, OOS, Products Ranking, and Digital Demand Sensing) to improve forecasting accuracy, inventory optimization, and supply chain efficiency.• Affinity & Association Analysis: Directed the development of Affinity and Association models using the Apriori Algorithm, enabling deeper insights into product relationships across geographies, demographics, and customer segments. Provided stakeholders with actionable insights to enhance product bundling, cross-selling strategies, and targeted merchandising efforts.• Automation & Scalable Analytics: Partnered with Consumer Insights Product Management and Enterprise Data Engineering to drive the automation of production code, statistical models, and Tableau dashboards, scaling the delivery of advanced analytics and real-time insights to merchandising teams and optimizing decision-making processes.

Beaverton, Or, Us

• Strategic Alignment & Product Planning: Led the alignment between Global Product & Merchandising Analytics and the Global Merchandising team, focusing on optimizing Product Line Architecture and Line Planning strategies. Drove data-driven decision-making by prioritizing capabilities that supported product optimization and enhanced collaboration across teams.• Advanced Analytics & Data Integrity: Spearheaded the development of k-means clustering models to accelerate the growth of Product Roles, ensuring actionable insights for merchandising. Product Roles dives deep into each category product portfolio to understand what role this product serves in the line plan.

Beaverton, Or, Us

• Strategic Insights & Channel Distribution: Influenced the Global Mens Sportswear Footwear team by informing the "Classics" strategy and optimizing channel distribution through the use of product lifecycle and member insights. Conducted a detailed cannibalization analysis to guide decision-making and enhance product strategy.• Assortment Recommendations: Provided Windrunner NFS assortment recommendations by leveraging Omniture data and helping Merchandising inform Product Creation for a product reset in this Windrunner OG style• Consumer Analysis: Generated a thorough analysis about the most recent Tech Fleece reset by looking at return rate, consumer PDP journey, and comparing market trends.• Strategic Alignment: Manage the strategic relationship between Category, Design, Product and Merchandising Analytics and the Global Merchandising team through alignment of data and insights

Beaverton, Or, Us

• Roadmap Completion & Strategic Initiatives: Led the completion of the 2019/2020 Product Lifecycle roadmap, successfully delivering three key milestones: Metric Overlays for Hindsighting, Lifecycle Mix, and Dynamic Predictions. • Strategic Initiatives: Pioneered the Franchise Management strategy in collaboration with Global Brand Merchandising to support key Footwear initiatives.• Analytics & Technology Leadership: Developed and launched a full suite of Product Lifecycle Tableau Dashboard views on the GPMA Tableau server to enhance user access to data insights. Advocated for agile product development by aligning tech team efforts with business needs, ensuring optimal functionality and value delivery. Improved technical workflows by converting a manual Alteryx job to Spark SQL in Qubole for production-ready DAG implementation in Airflow.• Training & Predictive Modeling: Trained over 25 teams (250+ people) on leveraging the Product Lifecycle to drive informed decisions. Collaborated with Data Science to enhance the predictions model for Greater China, improving MAPE by approximately 10 points.• Leadership & Team Management: Coordinated product backlog & roadmap with a squad of 10: 4 engineers, 3 data scientists, 1 associate product manager, 1 data visualization lead, and 1 data analyst

Beaverton, Or, Us

• Site Insights & Performance Analysis: Collaborated with Nike Direct – Merch Transform to analyze Newness & Flow on Nike.com, presenting insights on key Women’s apparel merchandise classes using Adobe Analytics for site metrics and SQL for point-of-sale and global trend analysis.• Product Assortment Strategy: Provided strategic product assortment recommendations for regional concept stores like House of Innovation, Paris, by leveraging high-performing products and Nike Plus EMEA member data.• Opportunity Analysis & Key City Initiatives: Conducted opportunity analysis on Nike Member data and Digital Purchases to support and inform key strategic initiatives for Nike’s Key City program.• Advanced Analytics & Cross-Functional Collaboration: Led cross-functional projects utilizing advanced analytic approaches to deliver innovative data solutions that informed Nike’s product and merchandising strategy.

Jersey City, Nj, Us

• Product Hierarchy & Cross-Functional Collaboration: Spearheaded the onboarding of a new product hierarchy by collaborating with Analytics, Engineering, Operations, and Product Management teams to ensure successful implementation and integration.• Automated Insights Development: Facilitated the development of automated insights using MicroStrategy Desktop (Developer Access), delivering data-driven solutions for various teams to improve decision-making processes.Comprehensive Data Insights & Analysis: Owned the end-to-end data insights and analysis across Quotient products and services, focusing on audience measurement, digital media effectiveness, CPG retail analytics, personalization, and targeting.• Operational Risk Management: Proactively identified and resolved operational risks that could impact the success of Targeting product launches, ensuring smooth execution and implementation.• Report Development & Analytics Portal: Led the development of key standard reports for the external analytics portal, managing requirements gathering, wireframing, UAT testing, and packaging for final deployment.• Data Quality & BI Engineering Collaboration: Influenced data quality improvements by working with the BI Engineering team to establish checks and flags, resulting in more accurate and efficient analytics.• Third-Party Data Integration: Partnered with BI Engineering and Product Management to successfully implement third-party IRI data, automating the ingestion of FTP files to streamline data processing.

Jersey City, Nj, Us

• Platfora SME & System Integration: Led the onboarding and implementation of Platfora, becoming the Subject Matter Expert. Worked closely with Platfora Support and Engineering teams to ensure optimal data and hardware integration for product functionality. Championed the software across the Analytics team through training and practical examples to drive adoption and utilization.• Analytics Process Standardization: Collaborated with the Go-To-Market team to align on business objectives, standardizing multiple analytics processes and creating consistent templates to ensure streamlined reporting and analysis.• Marketing Mix Modeling (MMM) Ownership: Owned the MMM process, engaging with stakeholders to develop end-to-end standardized data outputs and messaging material for all agency partners, improving the clarity and consistency of performance reporting.• Brand/Category Insights Development: Enhanced Brand and Category insights by leveraging in-house point-of-sale data and developing additional standard reports, providing stakeholders with actionable insights for better decision-making.

Jersey City, Nj, Us

• Market Evaluation & Narrative Development: Assessed market and consumer dynamics to craft compelling narratives for the Inside Sales team, enabling them to effectively communicate Quotient’s value proposition to potential clients.• Client Communication & Collaboration: Worked closely with clients to understand their needs and opportunities, collaborating on the development of tailored communications that supported the goals of the field sales organization.• Data-Driven Insights & Goal Alignment: Partnered with Business Analysts, leveraging internal and syndicated data to co-create and support goals that aligned with client objectives, ensuring a data-driven approach to sales strategy.• Sales Materials Development: Created a variety of sales materials, including PowerPoint presentations, case studies, and sales sheets, to be utilized by the sales team and a broad audience to support business development efforts.• Sales Support & Timeline Management: Prioritized the needs of the sales force by collaborating with internal teams to define timelines, manage deliverables, and ensure materials were delivered on schedule and met quality expectations.• Advocacy & Feedback Integration: Acted as an advocate for marketing initiatives within the sales team, providing valuable feedback to improve marketing deliverables and better align them with client and sales needs.

Jersey City, Nj, Us

• Reporting & Advisory Services: Delivered comprehensive reporting, analytical, and advisory services to Sales and Marketing teams, ensuring data-driven decision-making across key business areas.• Market & Client-Specific Analysis: Generated in-depth vertical market and client-specific insights using SQL, Experian Simmons, Nielsen NetView, and Nielsen Consumer Insights, integrating them into products and services to enhance their market relevance.• Campaign Performance Monitoring: Designed and developed standard reports and dashboards in Excel (leveraging VBA, pivot tables, and Netezza SQL) to monitor campaign performance for print and redemption initiatives (e.g., Brand Facts).• Product Assessment & Metrics Refinement: Established baseline product performance metrics and refined them using Tableau, delivering insights through Savings Club Analysis to support ongoing product improvements.• Hypothesis-Driven Analysis & Statistical Modeling: Developed hypothesis-driven analysis and built statistical models to uncover key trends in consumer behaviors, conducting analyses like Site Retention, WIC, and Point of Sale ROI to inform value propositions for clients.• Market Mix Modeling (MMM) Leadership: Became the Subject Matter Expert on the Market Mix Modeling (MMM) process by standardizing SQL scripts and templates, partnering with the Strategy & Insights team to align messaging and process for agency partners.• Salesforce Integration for Analytics Tracking: Tailored and onboarded the Salesforce Case Submission product to efficiently track analytics requests from the Sales team, improving transparency and response time for analytics support.

Irving, Tx, Us

• Category Development & Merchandising Strategy: Provided comprehensive Category Development, Assortment, and Space Management support for the field sales team and 10 assigned customers, delivering in-depth analysis and strategic recommendations across multiple categories, including Adult Care, Bath Tissue, Baby Care, Diapers, Facial Tissue, Feminine Care, Towels, and Training Pants.• Planogram Development & Strategic Thought Leadership: Led the development of merchandising assortment strategies and planograms, serving as a strategic thought leader for category management, driving alignment across key product categories.• Post-Promotional ROI Analysis: Centralized post-promotional analysis by implementing a tool that incorporated SCOUT and SCOR, improving the accuracy of ROI calculations and enabling more effective evaluation of promotional effectiveness.• Process Improvement & Best Practice Recognition: Devised a new communication process for project requests for the remote field team, which was nominated as a “Best Practice” by the Western Region Team Leader and Vice President of Retail Operations.• Distribution Optimization Program: Developed a monthly program to eliminate distribution voids at Save Mart and Lucky by utilizing no-scan data and matching mapping files. This initiative resulted in closing over 2,300 distribution voids, increasing ROI in Crossmark from $8.35 to $72.66, and boosting total display dollars by 57% year-over-year (+$306,000).

Irving, Tx, Us

• Collaborative Strategy Development: Partnered with the Personal Care team, Operations, and Supply Chain to successfully secure a $3MM 3-pack strategy for Huggies Diapers and a 2-pack strategy for Pull-ups & Goodnites Training Pants. Reduced back stock inventory by 33% through detailed analysis of Nielsen Household and syndicated data from RDDS.• Promotional & Merchandising Calendar Design: Created a comprehensive 2011 Promotional Calendar and Merchandising Calendar, providing clear guidance to over 300 Crossmark field representatives and the entire Customer Team, improving coordination and promotional execution.• Store Execution Optimization: Incorporated a new priority task sheet in the Crossmark Sales Plan and Distribution Voids Report, significantly enhancing store execution for new and current items, leading to 83% of new items exceeding ACV Targets.• Direct Mail Campaigns & Coupon Redemption Analysis: Partnered with the West Coast Lead Account Supervisor at JWT and the Account Manager at News America to design direct mail campaigns, identify Safeway Shopper households, and analyze coupon redemption patterns, improving the effectiveness of customer outreach efforts.

Champaign, Il, Us

• Respond to emergencies, provide friendly customer service, provide and promote a healthy environment for the largest dorm on campus with over 1500 residents• Manage and train a team of 16 desk clerks to follow university housing protocol • Develop a recognition wall to encourage good performance and boost team dynamics--------• Advanced from Desk Clerk position

Minneapolis, Mn, Us

• Lead in key positions and established communication with team members and leaders through the understanding of critical functions of store operations, including merchandising, guest service, inventory management, sales maximization, human resources, and safety• Completed a project about Guest Service on Team Members are Available on the Sales Floor by changing the team culture of 440 team members at the #1 store in sales in the nation• Increased the 4 week rolling average score of Guest Experience by 6.2% over a course of 3 weeks• Created a 30-60-90 day plan in continuing momentum for driving guest service and team culture

• Manage and maintain communication via email, phone, and meetings between all departments• Worked with the Audeo (world’s first voiceless cell phone call) with the History Channel• Work on communication projects by analyzing and interpreting data• Present projects with recommendations to the Leadership Team using both oral and written presentation skills- Recently won the "Invention of the Year" from Popular Science Magazine

Cincinnati, Ohio, Us

• Worked on 3 different projects that enabled the understand of the four sales fundamentals: Pricing, Promotion, Assortment, and Distribution• Developed a strategy using data analysis and interpretation• Presented projects to the Category Directors of Fabric and Home Care at Safeway National Headquarters using both oral and written selling presentation skills• Created a support network amongst the Chain Grocery Interns to better the internship program and experience• Created a support network within the Chain Grocery Interns to help develop a better internship program for future interns. This program was also developed to help foster a better internship experience.

Master Of Business Administration - Mba, Business Analytics & Digital Marketing

Bachelor Of Arts, Communication