Dianna Haugen work email
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I can take your products from ‘field to fork’ and 'Seed to Stomach' faster than you can eat them!I am passionate about the Sales & Business Development of CPG products with 20+ yrs in category management, product analytics, promotional planning, pioneering new items, increasing PODs and growing brands from “zero to national” across multiple retailer channels: Mass | Club | Grocery | Specialty | Natural | Travel | Convenience Store | Vending | Drug. I have a proven track record of identifying market opportunities and establishing sales channels to increase revenues and market share of consumer products. SKILLS Expertise: • Multi-Million Dollar P&L Responsibility• Key/National Account Management• Pioneer New Items towards national and international distribution• Category Management | Innovation • International Business Development• Product Assortment and Price Optimization• Resourceful Sales Lead Generation • Call Center Management (cold-calling)• Builder of Highly Productive Teams• Pioneer New Items• Forecasting / Budgeting / Financial Planning Branded and Private Labeled Strategy Development• Analytics of product performance thru syndicated data and other resources• C-Level Executives / Category Manager / Buyer Relationships Technology: RetailLink, ACNeilsen (Nitro Tools), IRI, HomeScan, Consumer Panel Data & Analysis, Business Insights, Advantage Scanned Sales Data, Data Alchemy, Euromonitor, Mintel, Planet Retail, Menu Monitor, Advanced-level Microsoft Office Programs User (Excel, PowerPoint, Word, Outlook), SalesForce.com, ACT! CRM Software, SEO, DemandTec, IX-ONE, 1WorldSyncLanguages: English, Norwegian, Portuguese, Spanish, Italian, French, Russian, German, Swedish. (proficiency varies) Gallup's Clifton Strengths: Responsibility - Achiever - Belief - Individualism - Arranger.
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Vice President Of SalesRoses Brands Aug 2020 - PresentCanajoharie, New York, UsManaging 100+ CPG SKUs in several categories across multiple retailers such as Kroger Corp., Walmart, Target Corp, Albertsons/Safeway, Party City, RaceTrac, Buc-ee's, Dollar Tree, Dollar General, HEB, Meijer, Publix, Wegman's, Harris Teeter, AHOL USA and more. Pioneered placement into new retailers, increasing points of distribution, managing promotional activities, forecast planning, new product development. Direct reports = 5 lovely people. Indirect reports: 200+ of distributor and broker reps. Forecasting monthly for production and sales by item by customer. Data analysis of customer specific data and category/total market ACV data. -
Vice President Sales – Branded ProductsRoyal Food May 2020 - Aug 2023UsPioneered placement of CPG products into multiple channels: in retailers such as Kroger, Giant, AHOLD USA, Harris teeter, Albertsons/Safeway, Whole Foods Markets, Sprouts, Natural Grocers, Weis Markets, Demoulas, and others in multiple categories: frozen, shelf stable drinks, alcohol, accessories, gifting, seasonal. Secured placement and increased points of distribution from zero to 2,000+ PODs. Forecasting for production and sales. Direct reports = 3 people. Syndicated and customer specific data analysis. -
Director Of Retail SalesHazelnut Growers Of Oregon Sep 2019 - Feb 2020Donald, Oregon, UsPioneered CPG snack nuts into retailers across multiple channels, hired/managed broker reps, managed distributor reps, increased PODs. Key account sales, budget planning, contract negotiation. -
Account Executive, National SalesHarry & David Aug 2018 - Aug 2019Medford, Or, UsPioneered "newly-made-for-wholesale" CPG snacks, spreads, butters, sauces, condiments, candy/confection items into retailers across multiple channels, hired/managed brokers, managed distributor reps. Increased PODs. Secured placement of 7 SKUs in a mass retailer nationwide into 1,000 stores and 22+ SKUs into an alternate channel retailer nationwide within the first 4 months of starting. -
Senior Vice President SalesThe Squirrel Brand Company Aug 2011 - Dec 2017National/Key Account management of specialty and super-premium, packaged nuts and nut blends across all channels (grocery, mass, drug, alternative, c-store, specialty, natural, vending, travel). • Developed new business & Grew PODs for 16+ skus across both brands from $5 million to $32+ million in sales• National/Key Account management across all channels (grocery, mass, drug, alternative, c-store, specialty, natural, vending, travel)• Management of broker/agent network and International business development• Directed and managed national/regional Distributor (DSD) partnerships with organizations such as KeHE, UNFI, McLane, Vistar, SuperValu, AWG, C&S and others -
Senior Business Manager / Category Manager7-Eleven Jul 2010 - Jul 2011Irving, Tx, UsCategory Manager, Product Analytics, Branded and Private label for categories such as Salty snacks, snack nuts, 'vault' cold beverages and water. -
Senior Business ManagerDaymon Worldwide 2006 - May 2011Stamford, Ct, UsPrivate Label & Branded CPGDaymon Worldwide works with suppliers and retailers throughout the world to develop and promote brands through innovative business solutions and services. Daymon has been at the forefront of brand development and growth at major retailers such as Safeway, Kroger, HEB and more.Senior Business Manager, 7-Eleven Inc. (Categories: Salty Snacks, Cookies, Bakery, All Center Store Food) 2010 – present (Dallas, TX)Business Manager, Safeway Inc. (Categories: Household-cleaning, Pet, Laundry, Candy, Paper) 2006 - 2010 (Pleasanton, CA) • Secured Representation of 6 new suppliers resulting in additional retail sales of over $13,500,000• Helped our Supplier Partners and Customers improve the connection between the products they offer and their consumers thru expertise in a multi-faceted role of Category & Product Management.• Utilized strong analytical skills in innovation, pricing, promotion, placement or various products leading to increased market share.• Generated 16% year over year average revenue growth thru the management of a Multimillion dollar P&L. -
Business Manager / Category ManagerSafeway 2006 - 2010UsCategories: Household-cleaning, Pet Food and Accesories, Laundry, Candy, Paper, refuse bags, tin-foil and plastic wraps, food storage bags and various general merchandise products. -
Director Of OperationsLocaltoolbox Corp. 2004 - 2006A leading provider of uniquely branded web portals with distinctive local content for specific communities. Overseeing Sales, Customer Svc, Tech Support, Mktg, HR. • Increased Revenue generated per web portal/website resulting in a first year record of 5 Million Page views.• Grew Affiliate base by 45% within the first year ensuring sustainability of services.• Established the process of new online advertisement sales and trained call center representatives ensuring continued development of accounts and increased profits.• Enhanced search engine optimization(SEO) coding to increase search page top results hits.
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Director Of Business DevelopmentKeynomics 1998 - 2004Manufacturing and Sales of consumer packaged computer software. Business to Business sales of computer related services & software. (formerly known as Mindscape, IMSI, Mattel Interactive, The Learning Company).• Yielded dramatic results in sales lead generation by 200% allowing the outside sales team the ability to increase their sales closure rates.• Raised efficiencies and throughput of call center employees and Decreased turnover rate by 50% through adroit and powerful management.• Empowered employees with the skills they needed to perform at their peak through training, accountability and mentoring in cold calling and phone sales skills.
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District Manager, Customer Service LeaderFrito Lay 1996 - 1997Purchase, New York, Us• Managed DSD territories: Visalia, Fresno, San Leandro & Oakland, CA. and 85 direct reports, 2,000 accounts, 75 trucks, and a warehouse & distribution center. • Decreased turnover rate by 50% for field personnel.• Opened 20+ new accounts per year. Gained a greater shelf presence & floor space by 50% in all accounts. -
International Sales & Mktg Director And Vice PresidentDole Food Company 1993 - 1997Charlotte, North Carolina, UsA leading manufacturer/distributor of consumer packaged & bulk organic dried fruit& vegetables, fruit juice, canned vegetables and ingredients. • Elevated domestic sales by 200% in 6 months surpassing annual performance expectations.• Opened 3 new foreign sales & distribution centers within the first 3 months which contributed and additional $5,000,000+ annual revenue.• Increased International sales by 400% within the first year through new product sales, new retailer partnerships and skillfully negotiated contracts.• Established Brand presence within 5 new foreign markets knocking competitors out of the market and usurping their market share.• Enhanced shelf presence & floor space within 30 countries fostering consumer loyalty and desire.• Sold 5 million units above forecast resulting in a Gross Profit Margin average of $40,000 per order.• Trained and Mentored 18 new International sales & marketing sales teams, improving sales closure rates.
Dianna Haugen Skills
Dianna Haugen Education Details
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California State University, FresnoInternational Economics -
Daymon UniversityGeneral
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Middlebury Institute Of International Studies At MontereyInternational Affairs
Frequently Asked Questions about Dianna Haugen
What company does Dianna Haugen work for?
Dianna Haugen works for Roses Brands
What is Dianna Haugen's role at the current company?
Dianna Haugen's current role is Sr Vice President Sales – Sales.
What is Dianna Haugen's email address?
Dianna Haugen's email address is dh****@****mon.com
What is Dianna Haugen's direct phone number?
Dianna Haugen's direct phone number is +192546*****
What schools did Dianna Haugen attend?
Dianna Haugen attended California State University, Fresno, Daymon University, Middlebury Institute Of International Studies At Monterey.
What skills is Dianna Haugen known for?
Dianna Haugen has skills like Fmcg, Strategy, Pricing, Iri, Retail, Consumer Products, Grocery, Merchandising, Management, New Business Development, Sales, Strategic Planning.
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