Dianne Murphy, Apr Email & Phone Number

Washington, Dc, Us

Leesburg, Virginia, United States

Demonstrated deep understanding of the public relations field; proven track record of utilizing creative campaign methods to navigate the current media landscape on a local and national level.• Partnered with clients in the lifestyle business category to expand mission, messaging, and stories of various companies in the DMV region.• Spearheaded key projects resulting in increased public awareness and financial growth; specialized in media relations, strategy, community relations, events to drive engagement, increased sales, and/or awareness.• Prepared written materials in multiple styles/different voices to appeal to a variety of audiences and demographics while maintaining core messaging.• Developed and nurtured lasting relationships with a diverse base of media, as a trusted advisor, to generate interest and functioned as key resource contact.• Generated crisis communications and strategy development and implementation to facilitate and monitor positioning to control messaging in a transparent capacity.• Collaborated with third party agencies to support client marketing and public relations plan objectives.

Middleburg, Virginia, United States

Directed the day-to-day public relations, media relations, media training, strategic planning, consulting and event work associated with agency clients. Industries included hospitality, restaurant, small business, associations, real estate, wine industry and events/philanthropic.• Identified business, supported the proposal development process and implemented strategies to identify business opportunities from public, private, academic and international sources.• Contributed to longer-term proactive communications and outreach strategy as well as market research and trends analysis, and country and regional-level business strategies.• Focused on providing the highest levels of customer service while enhancing operational profitability; facilitated day-to-day management of accounts both internally and externally.• Strategized and developed best in-class practices to effectively create, communicate and deliver customized deliverables to meet client’s compelling communications and /or event needs to help drive engagement according to client objectives.

Leesburg, Virginia, United States

Spearheaded public relations and community relations of 305-room resort featuring 18-hole Robert Trent Jones, Jr. Golf Course, Day Spa, Health club and four restaurants.• Created Food and Wine Camp Weekend Package; garnered stories on the Today Show, Washingtonian Magazine, The Washington Business Journal, and Southern Living Magazine, The Washington Post, The Loudoun Times Mirror, WTTG Fox Channel 5 morning show as well as WTOP radio; successfully generated increased weekend incremental revenue over a four year period.• Created and organized Halloween Extravaganza event to expose non-traditional "neighbors" to the resort to increase community engagement; participation grew from 500 to 1000 people in three years.• Organized Holiday Gingerbread Contest, featuring eight (8) Loudoun County Elementary Schools and culinary team of the resort; introduced students and families to resort, provided resort with gingerbread house display during the holiday season, and offered a monetary contribution to winning school generating press interest.• Raised over $30,000 year-over-year for local YMCA; served as active committee member of the YMCA Chocolates Galore and More Event, a contest between chefs and caterers; featured "celebrity judges" from the media as well as White House Pastry team.• Established and maintained strong collaborative relationships with local business and neighboring communities.• Collaborated with human resource department and actively trained employees for updated service training.• Served as community relations advocate and spokesperson networking with local business and residents to increase attendance during all holiday family friendly events.

Reston, Virginia, United States