Vp, Creative Solutions
CurrentNational Philanthropic Trust (NPT) is the largest, independent, national donor-advised fund sponsor and one of the 10 largest grantmaking institutions in the U.S. Responsibilities:• Oversee the creative services team and the development of marketing initiatives. Assist with lead generation, paid ads, data visualization to increase user engagement.• Implement UI/UX best practices to support donor and partner services. Use UX research to improve integrations with our internal applications: Salesforce, Skuid, Pardot, Intranet and public websites. • Translate marketing objectives into clear, executable creative strategies. Monitor and evaluate digital competitors and other market/technology innovations. • Execute creative solutions across print, digital, and interactive platforms. Produce wireframes and prototypes, build complete work flows and implement an agile method approach for all project work.• Oversee development of all transactional forms, videos, presentations and case study materials. Improve ADA compliance standards on all deliverables.• Maintain and update websites for US, UK, and supporting organizations.• Work closely with Marketing, Communications, IT, Sales, Project Management and Development teams. Responsible for designing NPT’s annual leading industry DAF report, financial partner marketing collateral, social media strategy and engagement, informational digital media, compelling video content, year-end reports, quarterly newsletter content and trade show exhibit graphics. Provide strong project management skills leveraging SmartSheet and Salesforce applications.Recent certifications and advancements:Completed UX/UI Google Certificate program, Agile Discipline Method Training, DEI inclusivity awareness and Cybersecurity trainings. Received three promotions during five-year period.