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SaaS executive and advisor with deep expertise in customer analytics, strategy and operations, and a broad toolkit to drive ambitious company goals. Lifelong believer in the power of technology to enable transformation. Excellent track record of leading critical business change in close collaboration with peers and clients. Passionate about building cultures of customer empathy, inclusion and innovation. Impactful in a range of models, including PLG and scaled CX.EXPERIENCE HIGHLIGHTS* Advised top global brands on customer strategy and operations and built profitable professional services teams at CSC Consulting, Inforte and Kantar Millward Brown. * Transformed customer success capabilities at enterprise SaaS companies Bazaarvoice, DISCO, Spredfast/Khoros, and InVision, uniting disparate teams with new charters, competency models, hiring approaches, playbooks, enablement programs, technology platforms and KPIs.* Overhauled retention forecasting and isolated churn root causes in two quarters at Bazaarvoice, vastly improving internal predictability and external communications for newly public company.* Achieved 20% lift in customer retention within 3 quarters at Spredfast by establishing industry-differentiating “product coaching” practice.* Grew enterprise segment ($1M+ ARR customers) by over 35% in 18 months following merger of Spredfast + Lithium (launched as Khoros) by re-enabling teams to sell and deliver across wider range of value propositions.* Restarted InVision’s innovation engine with large-scale platform pivot, shifting from prototyping to visual collaboration space, while maintaining 98% CSAT across 7M+ users.* Facilitated successful exits, managed post-M&A integrations, and shepherded complex divestiture.
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Vice President, Customer SuccessSuperside Nov 2024 - PresentWilmington, Delaware, UsSuperside is an AI-powered creative service built for enterprise creative teams. Every internal creative team struggles to keep up with demand. Superside solves this problem. We power the world's most notable creative teams - Google, Meta, Reddit, Intuit, Amazon and thousands more. -
Advisory Board MemberOur Lady Of The Lake University Dec 2023 - PresentSan Antonio, Tx, UsServe as advisor for newly launched Customer Experience Program. https://execed.ollusa.edu/dianne-borges.html -
Saas Industry AdvisorIndependent 2022 - PresentProvide SaaS industry expertise to investors, analyst firms and consultancies. Counsel founders on customer experience strategies and platforms aimed at customer experience management.
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Senior Vice President, Global Customer ExperienceInvision 2020 - 2022New York, Ny, UsLed customer success, technical support and customer experience programs for leading visual collaboration platform. Over 7 million people and 100% of the Fortune 100 rely on InVision to power their teams’ work.Key accomplishments:• Led top cross-functional initiative to migrate customer base from legacy to new platform. Paved way for delivery of new value proposition in growing visual collaboration space, while decreasing platform cost.• Unified disparate customer success teams with new charter, competency model, hiring approach, playbooks, enablement programs and KPIs – all critical for company’s value proposition shift.• Established customer experience programs function for scale enablement and adoption plays. Demonstrated measurable impact on admin adoption of new platform within one quarter.• Overhauled closed-loop workflows between customer teams and engineering/product. Achieved 98%+ support CSAT while executing large scale org change and lowering cost to serve. -
Senior Vice President, Customer SuccessKhoros 2016 - 2020Austin, Texas, UsDirected global Customer Success teams for industry-leading customer engagement platform. Khoros was formed by the merger of Spredfast and Lithium. Key accomplishments:• Re-segmented and realigned Spredfast's Customer Success operation, dramatically improving gross renewal rates and paving the way for a successful exit (purchase by Vista Equity Partners).• Launched innovative Product Coaching service, recognized by Forrester as a competitive differentiator in our industry and responsible for double-digit impacts on customer retention.• Built a unified Customer Success team and operation on the formation of Khoros from Spredfast + Lithium -- included large-scale initiatives for staff education, leveling/compensation, workflows and technology (Salesforce and Gainsight). • Grew top-tier customer segment by over 35% following merger. -
Vice President, Customer SuccessCs Disco Inc. 2015 - 2016Austin, Texas, UsLed servicing functions for high-growth SaaS company that delivers world-class engineering to transform the practice of law. Established and advanced end-to-end, “land-and-expand” capabilities to enable rapid pace of firm growth—including pre-sales, implementation and support, customer success management and professional services.Key accomplishments:• Completely rebuilt implementation and support function to inject domain expertise into support interactions and ensure rapid, high-quality response—resulted in median first response time of 10- 15 minutes and support satisfaction average of 97-98%• Developed customer journey and installed customer success capabilities, both low- and high- touch, to engage customers, improve the product experience and encourage re-use and referral. Initial phase of implementation accelerated pace of account growth by months.• Installed closed feedback loop to identify cross-functional enablers and barriers to growth, including formal CSAT/NPS program. -
FounderExecutive Incites, Llc 2014 - 2015Helped growth-stage SaaS companies scale account management/customer success capabilities, foster revenue growth and keep churn at bay.
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Vice President, Client Success/Client RetentionBazaarvoice 2012 - 2014Austin, Texas, UsLed account management and client advisory functions for world’s largest social commerce network that connects brands, retailers and consumers through user-generated content. Directed client retention and development efforts across portfolio of over 1500 clients valued at roughly $70 million, overseeing multiple service delivery teams and providing targeted advisory to key client executives.Key accomplishments:• Designed and rolled out new client segmentation and delivery models to ensure consistent, quality servicing across all client segments and enable profitable scaling of SaaS business over time. • Transformed global churn forecasting and isolated churn root causes in just two quarters.• Played pivotal role in $30 million sale of PowerReviews, structuring key agreements, disentangling operations and launching multiple post-sale services. -
Senior Vice President, Global Account DirectorKantar (Millward Brown) 2003 - 2012London, GbSenior Vice President and Global Account Director (March, 2008 – June, 2012)Vice President and General Manager (March, 2005 – February, 2008)Director, Client Development (June, 2003 – February, 2005)Headed office and key global accounts for top-10 global market research consultancy that works with 90% of world's top brands. Managed geographic and client-level P&Ls/territories, selling custom market research programs to Fortune 500 firms, overseeing multiple account and service delivery teams, providing strategic counsel to client executives and managing business units to profitability. Key accomplishments:• Integrated acquired custom research firm into Millward Brown operations, generating first-ever operating profit for $12 million business unit.• Acquired new marquee clients such as Wal-Mart and Pizza Hut and elevated company's standing with existing strategic accounts such as Cadbury, Dell and Zales.• Earned top-tier vendor status and tripled size of Microsoft relationship, creating second largest account in North America. • Created strategic account role and delivered Trusted Advisor executive development program as part of North American senior management team. -
Director, Client ServicesBusiness & Decision (Formerly Inforte) 2000 - 2002Paris La Défense, France, FrManaged accounts, projects and staff for strategic technology consultancy that provides demand and customer management solutions to Fortune 1000 firms. Sold and led customer relationship management and other market strategy projects in key accounts, developed intellectual capital for new service offerings, led internal task forces, managed staff and facilitated key business decisions as member of senior management team.Key accomplishments:• Sold and delivered, on time and on budget, customer strategy programs in two of firm’s 10 largest accounts, with top valued at $10 million in 2001.• Led development of methodology and sales tools for key new offerings, including customer segmentation, customer strategy development and ROI assessments for CRM projects. -
PrincipalComputer Sciences Corporation (Csc) 1997 - 2000Sold and delivered market strategy and operations change projects to Fortune 500 companies as part of CSC’s management consulting division. Developed and delivered client proposals, led integrated consultant/client teams, developed analytic models and tools for re-use in project delivery, managed junior consultants and recruited experienced hires.Key accomplishments:• Helped sell and launch $8 billion program to reinvent the Internal Revenue Service. − Authored 1 of 3 proposal sections for CSC’s successful bid to create customer-focused agency. − Conceived, sold and managed development of strategy roadmap, which was instrumental in aligning over 100,000 employees, 3 oversight bodies and numerous taxpayer advocacy groups. − Secured $35 million in first-round funding from Congress and garnered most favorable GAO report for any federal agency in over 15 years.• Earned two CSC Consulting Values awards—Innovation (1999) and Respect (2000).
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Product Marketing ManagerSap Concur (Formerly Federal Software / Gelco Expense Management) 1993 - 1995Bellevue, Wa, UsDirected product management, marketing and inside sales activities for top provider of federal travel management solutions. Conducted market research and analysis, defined product requirements, designed and executed marketing campaigns, developed sales tools and processes, managed overall product quality, managed marketing, sales and quality assurance staff and managed PR and advertising agency relationships.Key Accomplishments:• Exceeded revenue growth targets, generating 125% growth over two years (50% CAGR). • Planned and implemented firm’s most successful product launches, both under budget and on time.• Overhauled pricing, packaging and promotions and established new campaign tracking processes.• Designed and implemented company's first alpha, beta and usability testing programs, substantially improving product line quality and marketability. -
Product Marketing ManagerSymantec (Formerly Fifth Generation Systems) 1993 - 1993Co-managed marketing activities for Fastback Plus, the company’s flagship product line. Prior to its acquisition by Symantec Corp., Fifth Generation Systems was the market leader in software utilities, particularly backup and restore solutions.Key Accomplishments:• Launched two product upgrades, on time and budget, including direct mail campaigns, print advertisements, channel promotions, sales collateral, user manuals and product builds.• Facilitated approval of firm’s acquisition by Symantec by developing rationale paper for FTC.
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Corps MemberTeach For America 1991 - 1993New York, Ny, UsTaught computer literacy, computer science and algebra courses in inner-city public schools in Los Angeles and New Orleans. Teach For America is a non-profit organization that works to expand educational opportunity for children facing the challenges of poverty.
Dianne Borges Skills
Dianne Borges Education Details
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Harvard UniversitySystems And Computer) -
Texas Mccombs School Of BusinessEntrepreneurial Management And Marketing
Frequently Asked Questions about Dianne Borges
What company does Dianne Borges work for?
Dianne Borges works for Superside
What is Dianne Borges's role at the current company?
Dianne Borges's current role is Customer Experience Leader | SaaS Executive | Industry Advisor.
What is Dianne Borges's email address?
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What is Dianne Borges's direct phone number?
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What schools did Dianne Borges attend?
Dianne Borges attended Harvard University, Texas Mccombs School Of Business.
What skills is Dianne Borges known for?
Dianne Borges has skills like Market Research, Strategy, Marketing Strategy, Market Analysis, Change Management, Analytics, Business Planning, Project Management, Management Consulting, Crm, Marketing, Program Management.
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